Goodway Group
VP, Business Strategy & Development (Agency Partnerships)
Goodway Group, Jackson, Mississippi, United States
Overview
Goodway Group
is one of AdAge's 2025 BEST PLACES TO WORK. As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group combines the security of an established company with a start-up feel. Our diverse team includes digital strategists, media practitioners, technologists and data scientists working across the U.S. and the UK, recognized for innovative marketing technology and inclusive remote-first practices. VP Agency Growth
is responsible for leading and executing Goodway’s go-to-market growth plan. This role leads a team of agency-focused sellers in collaboration with marketing, client service, and the broader organization to grow a key client set for Goodway. It blends strategic selling, client consultation, and team leadership to deliver growth across key markets and verticals. What You Will Do
Develop and lead the
GTM agency growth strategy
and positioning in close partnership with client services, marketing and key stakeholders. Manage and coach a consultative
agency sales team
fostering a high-performance culture with a focus on consultative selling, measurable impact, and new business. Own the sales forecast and pipeline health in Salesforce; provide regular reporting and insights to leadership. Collaborate with marketing to shape
thought leadership and lead generation campaigns , ensuring alignment with strategic sales priorities. Demonstrate
expertise in marketplace and awareness of Goodway's capabilities, partners and differentiation
to deliver differentiated messaging. Identify and negotiate strategic
channel and technology partnerships
to accelerate growth and expand service offerings. Represent the voice of the market and sales needs internally, sharing client feedback, competitive insights, and emerging trends to inform product/service innovation. One team mindset
ensuring leads and business are handed off to the right teams and leaders to ensure overall success and best client outcomes. What You Bring
Sales Leadership:
Proven ability to drive sales growth and develop strategic partnerships in the retail media space. Insight-Driven Thought Leader:
Ability to identify client objectives and uncover marketing challenges, offering insights-driven solutions. Consultative Approach:
Build new business relationships by understanding the retail media landscape, assessing needs, and providing strategic recommendations to solve client problems. Business and Market Acumen:
Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies. Digital Acuity:
Familiarity with adtech and martech landscapes, retail media networks, and latest trends to solve client challenges. Trusted Network:
Established, trustworthy presence in the market with deep client relationships. Growth Mindset:
Embrace a growth-oriented and entrepreneurial spirit. Expert Communicator:
Polished communication and storytelling skills, capable of presenting the big picture. Negotiation Skills:
Solid negotiation skills with expertise in pricing, scoping, and contracts. Collaboration:
Ability to partner with internal stakeholders to drive new business opportunities and long-term Goodway partnerships. How You'll Know You Are Succeeding
Achievement of
growth targets
across new business and overall revenue. Increased
sales team productivity , accountability, and win rates. High
Goodway visibility
through partnership with Marketing and awareness among our ICP. Clear alignment and communication across teams, measured through project success and stakeholder feedback. Equal Opportunity and Inclusion
Goodway Group is human-first and committed to inclusion. We encourage applications from
everyone , regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status, or any other legally protected status. We maintain an Equal Employment Opportunity policy to ensure fair hiring practices. If you identify as a female candidate, and feel you can do this role even if there are a few things you have not done, please apply anyway. Goodway Group is 70% female.
#J-18808-Ljbffr
Goodway Group
is one of AdAge's 2025 BEST PLACES TO WORK. As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group combines the security of an established company with a start-up feel. Our diverse team includes digital strategists, media practitioners, technologists and data scientists working across the U.S. and the UK, recognized for innovative marketing technology and inclusive remote-first practices. VP Agency Growth
is responsible for leading and executing Goodway’s go-to-market growth plan. This role leads a team of agency-focused sellers in collaboration with marketing, client service, and the broader organization to grow a key client set for Goodway. It blends strategic selling, client consultation, and team leadership to deliver growth across key markets and verticals. What You Will Do
Develop and lead the
GTM agency growth strategy
and positioning in close partnership with client services, marketing and key stakeholders. Manage and coach a consultative
agency sales team
fostering a high-performance culture with a focus on consultative selling, measurable impact, and new business. Own the sales forecast and pipeline health in Salesforce; provide regular reporting and insights to leadership. Collaborate with marketing to shape
thought leadership and lead generation campaigns , ensuring alignment with strategic sales priorities. Demonstrate
expertise in marketplace and awareness of Goodway's capabilities, partners and differentiation
to deliver differentiated messaging. Identify and negotiate strategic
channel and technology partnerships
to accelerate growth and expand service offerings. Represent the voice of the market and sales needs internally, sharing client feedback, competitive insights, and emerging trends to inform product/service innovation. One team mindset
ensuring leads and business are handed off to the right teams and leaders to ensure overall success and best client outcomes. What You Bring
Sales Leadership:
Proven ability to drive sales growth and develop strategic partnerships in the retail media space. Insight-Driven Thought Leader:
Ability to identify client objectives and uncover marketing challenges, offering insights-driven solutions. Consultative Approach:
Build new business relationships by understanding the retail media landscape, assessing needs, and providing strategic recommendations to solve client problems. Business and Market Acumen:
Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies. Digital Acuity:
Familiarity with adtech and martech landscapes, retail media networks, and latest trends to solve client challenges. Trusted Network:
Established, trustworthy presence in the market with deep client relationships. Growth Mindset:
Embrace a growth-oriented and entrepreneurial spirit. Expert Communicator:
Polished communication and storytelling skills, capable of presenting the big picture. Negotiation Skills:
Solid negotiation skills with expertise in pricing, scoping, and contracts. Collaboration:
Ability to partner with internal stakeholders to drive new business opportunities and long-term Goodway partnerships. How You'll Know You Are Succeeding
Achievement of
growth targets
across new business and overall revenue. Increased
sales team productivity , accountability, and win rates. High
Goodway visibility
through partnership with Marketing and awareness among our ICP. Clear alignment and communication across teams, measured through project success and stakeholder feedback. Equal Opportunity and Inclusion
Goodway Group is human-first and committed to inclusion. We encourage applications from
everyone , regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status, or any other legally protected status. We maintain an Equal Employment Opportunity policy to ensure fair hiring practices. If you identify as a female candidate, and feel you can do this role even if there are a few things you have not done, please apply anyway. Goodway Group is 70% female.
#J-18808-Ljbffr