Plymouth Rock Assurance
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Marketing Automation Manager
role at
Plymouth Rock Assurance 2 weeks ago Be among the first 25 applicants Join to apply for the
Marketing Automation Manager
role at
Plymouth Rock Assurance Get AI-powered advice on this job and more exclusive features. We’re looking for a Marketing Automation Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You’ll be at the intersection of technology, marketing, and innovation—helping us elevate our digital experience and drive measurable results.
Essential Functions And Responsibilities
Platform Ownership
Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC). Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns. Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases. Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).
Drive Strategy
Serve as the Product Owner for SFMC—manage the vision, roadmap, and backlog to align with broader marketing and business goals. Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.
Lead and Collaborate
Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence. Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.
Execute High-Impact Campaigns
Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics. Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.
Measure and Optimize
Build dashboards and reports to track KPIs—such as open rates, click-through rates, and conversion performance. Use insights and root cause analysis to drive continuous improvement and marketing efficiency.
Innovate
Stay ahead of industry trends, emerging technologies, and platform enhancements. Identify new opportunities to enhance customer experience and improve ROI. Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.
Qualifications And Education
5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio). Strong working knowledge of AMPscript, SQL, SSJS, and APIs. Proven success managing end-to-end marketing automation strategy and execution. Bachelor's degree in Marketing, Computer Science, Information Technology, or related field. Strong project management skills and ability to lead in a fast-paced environment. Experience using Jira to manage backlogs and organize work. Ability to communicate complex technical topics to business stakeholders. Experience with Salesforce Data Cloud and Agentforce is a plus. Salesforce Marketing Cloud Certifications are preferred.
Perks And Benefits
4 weeks accrued paid time off + 9 paid national holidays per year Free onsite gym at our Boston Location Tuition Reimbursement Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision) Robust health and wellness program and fitness reimbursements Auto and home insurance discounts Matching gift opportunities Annual 401(k) Employer Contribution (up to 7.5% of your base salary) Various Paid Family leave options including Paid Parental Leave Resources to promote Professional Development (LinkedIn Learning and licensure assistance) Convenient location directly across from South Station and Pre-Tax Commuter Benefits
About The Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Insurance Referrals increase your chances of interviewing at Plymouth Rock Assurance by 2x Boston, MA $60,000.00-$70,000.00 2 days ago Westwood, MA $105,000.00-$110,000.00 3 days ago Country Marketing Manager, North America
Marketing Manager - Paid Media & O&O channels, Amazon Key
North Reading, MA $108,400.00-$185,000.00 3 days ago Boston, MA $70,000.00-$85,000.00 3 weeks ago Global Retail Marketing Manager, Flagship
Boston, MA $70,000.00-$75,000.00 3 days ago Greater Boston $75,000.00-$90,000.00 16 hours ago Boston, MA $92,608.00-$115,760.00 3 weeks ago Growth Marketing Manager, Amazon Pharmacy
Boston, MA $110,000.00-$130,000.00 4 days ago Boston, MA $160,000.00-$200,000.00 1 month ago Waltham, MA $85,000.00-$95,000.00 1 week ago Boston, MA $160,000.00-$225,000.00 1 month ago Boston, MA $140,000.00-$180,000.00 1 month ago Boston, MA $153,000.00-$252,900.00 3 days ago Boston, MA $90,000.00-$130,000.00 3 weeks ago Digital Marketing Manager (9-month fixed term contract)
Cambridge, MA $75,000.00-$90,000.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Marketing Automation Manager
role at
Plymouth Rock Assurance 2 weeks ago Be among the first 25 applicants Join to apply for the
Marketing Automation Manager
role at
Plymouth Rock Assurance Get AI-powered advice on this job and more exclusive features. We’re looking for a Marketing Automation Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You’ll be at the intersection of technology, marketing, and innovation—helping us elevate our digital experience and drive measurable results.
Essential Functions And Responsibilities
Platform Ownership
Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC). Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns. Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases. Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).
Drive Strategy
Serve as the Product Owner for SFMC—manage the vision, roadmap, and backlog to align with broader marketing and business goals. Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.
Lead and Collaborate
Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence. Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.
Execute High-Impact Campaigns
Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics. Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.
Measure and Optimize
Build dashboards and reports to track KPIs—such as open rates, click-through rates, and conversion performance. Use insights and root cause analysis to drive continuous improvement and marketing efficiency.
Innovate
Stay ahead of industry trends, emerging technologies, and platform enhancements. Identify new opportunities to enhance customer experience and improve ROI. Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.
Qualifications And Education
5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio). Strong working knowledge of AMPscript, SQL, SSJS, and APIs. Proven success managing end-to-end marketing automation strategy and execution. Bachelor's degree in Marketing, Computer Science, Information Technology, or related field. Strong project management skills and ability to lead in a fast-paced environment. Experience using Jira to manage backlogs and organize work. Ability to communicate complex technical topics to business stakeholders. Experience with Salesforce Data Cloud and Agentforce is a plus. Salesforce Marketing Cloud Certifications are preferred.
Perks And Benefits
4 weeks accrued paid time off + 9 paid national holidays per year Free onsite gym at our Boston Location Tuition Reimbursement Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision) Robust health and wellness program and fitness reimbursements Auto and home insurance discounts Matching gift opportunities Annual 401(k) Employer Contribution (up to 7.5% of your base salary) Various Paid Family leave options including Paid Parental Leave Resources to promote Professional Development (LinkedIn Learning and licensure assistance) Convenient location directly across from South Station and Pre-Tax Commuter Benefits
About The Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Insurance Referrals increase your chances of interviewing at Plymouth Rock Assurance by 2x Boston, MA $60,000.00-$70,000.00 2 days ago Westwood, MA $105,000.00-$110,000.00 3 days ago Country Marketing Manager, North America
Marketing Manager - Paid Media & O&O channels, Amazon Key
North Reading, MA $108,400.00-$185,000.00 3 days ago Boston, MA $70,000.00-$85,000.00 3 weeks ago Global Retail Marketing Manager, Flagship
Boston, MA $70,000.00-$75,000.00 3 days ago Greater Boston $75,000.00-$90,000.00 16 hours ago Boston, MA $92,608.00-$115,760.00 3 weeks ago Growth Marketing Manager, Amazon Pharmacy
Boston, MA $110,000.00-$130,000.00 4 days ago Boston, MA $160,000.00-$200,000.00 1 month ago Waltham, MA $85,000.00-$95,000.00 1 week ago Boston, MA $160,000.00-$225,000.00 1 month ago Boston, MA $140,000.00-$180,000.00 1 month ago Boston, MA $153,000.00-$252,900.00 3 days ago Boston, MA $90,000.00-$130,000.00 3 weeks ago Digital Marketing Manager (9-month fixed term contract)
Cambridge, MA $75,000.00-$90,000.00 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr