Honeywell
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Sr Digital Mktng Specialist
role at
Honeywell
Job Description
This position is based in Charlotte, NC, and reports to the Director of Digital Marketing, Honeywell ESS. The role involves developing and executing digital marketing strategies to enhance brand awareness, customer engagement, and lead generation through various digital channels.
You will impact the company's growth by improving our online presence and optimizing digital campaigns. Analytical skills are essential for tracking performance metrics and providing insights for continuous improvement.
Joining Honeywell means becoming part of a global team of innovators who are shaping the future—changing how we fly, power eco-friendly jets, keep buildings safe, and even enable breathing on Mars. Our employees enjoy diverse career opportunities across industries.
Are you ready to help us make the future?
We seek a motivated and experienced Senior Digital Marketing Specialist to develop customer marketing project briefs that inform outbound marketing programs for the ESS business. Be a #futureshaper at Honeywell and join a company of thinkers, doers, dreamers, and makers.
Core Responsibilities
Launch and execute account-based marketing (ABM) campaigns, including segmentation, messaging, content strategy, customer journey, asset production, and campaign deployment across PESO channels to generate marketing pipeline (MGP).
Analyze competitive landscape and customer insights to develop strategic marketing plans.
Understand customer needs to craft messaging and content that guide prospects through the marketing funnel.
Build audience lists from existing data for targeted communications.
Qualify leads in Salesforce and coordinate with sales teams.
Create enablement materials for sales teams to drive revenue.
Develop compelling brand content with internal and external creatives across channels.
Partner with business leads, management, sales, and external agencies to implement integrated programs.
Promote a digital-first marketing approach focusing on web, automation, content marketing, and demand generation.
Use data to support marketing strategies, ROI, channel optimization, and customer insights.
Assess marketing tactics' impact and conduct A/B testing for best practices.
Document workflows and promote continuous improvement.
Ensure effective communication among teams, vendors, and stakeholders.
Identify and propose solutions to workflow bottlenecks and inefficiencies.
Qualifications
MUST HAVE
At least five years of experience in B2B customer marketing programs.
Proficiency in Microsoft 365, Marketo, Salesforce, PowerBI, or alternatives.
Excellent communication and interpersonal skills.
Strong English language skills (written and verbal).
WE VALUE
Degree in Communications, Marketing, Business Management, or related field.
Experience with digital campaigns, metrics tracking, and result analysis.
Leadership experience in corporate or agency settings.
Strong business writing and editing skills.
Outstanding organizational and project management skills.
Ability to collaborate across functions and cultures.
About Us
Honeywell solves complex challenges in automation, aviation, and energy transition. We provide innovative solutions through Aerospace, Building Automation, Energy & Sustainability, and Industrial Automation segments, powered by Honeywell Forge software, making the world smarter, safer, and more sustainable.
Seniority level Not Applicable
Employment type Full-time
Job function Design, Art/Creative, and Information Technology
Industries Appliances, Electrical, and Electronics Manufacturing
Referrals increase your chances of interviewing at Honeywell by 2x.
Sign in to set job alerts for “Digital Specialist” roles. #J-18808-Ljbffr
Sr Digital Mktng Specialist
role at
Honeywell
Job Description
This position is based in Charlotte, NC, and reports to the Director of Digital Marketing, Honeywell ESS. The role involves developing and executing digital marketing strategies to enhance brand awareness, customer engagement, and lead generation through various digital channels.
You will impact the company's growth by improving our online presence and optimizing digital campaigns. Analytical skills are essential for tracking performance metrics and providing insights for continuous improvement.
Joining Honeywell means becoming part of a global team of innovators who are shaping the future—changing how we fly, power eco-friendly jets, keep buildings safe, and even enable breathing on Mars. Our employees enjoy diverse career opportunities across industries.
Are you ready to help us make the future?
We seek a motivated and experienced Senior Digital Marketing Specialist to develop customer marketing project briefs that inform outbound marketing programs for the ESS business. Be a #futureshaper at Honeywell and join a company of thinkers, doers, dreamers, and makers.
Core Responsibilities
Launch and execute account-based marketing (ABM) campaigns, including segmentation, messaging, content strategy, customer journey, asset production, and campaign deployment across PESO channels to generate marketing pipeline (MGP).
Analyze competitive landscape and customer insights to develop strategic marketing plans.
Understand customer needs to craft messaging and content that guide prospects through the marketing funnel.
Build audience lists from existing data for targeted communications.
Qualify leads in Salesforce and coordinate with sales teams.
Create enablement materials for sales teams to drive revenue.
Develop compelling brand content with internal and external creatives across channels.
Partner with business leads, management, sales, and external agencies to implement integrated programs.
Promote a digital-first marketing approach focusing on web, automation, content marketing, and demand generation.
Use data to support marketing strategies, ROI, channel optimization, and customer insights.
Assess marketing tactics' impact and conduct A/B testing for best practices.
Document workflows and promote continuous improvement.
Ensure effective communication among teams, vendors, and stakeholders.
Identify and propose solutions to workflow bottlenecks and inefficiencies.
Qualifications
MUST HAVE
At least five years of experience in B2B customer marketing programs.
Proficiency in Microsoft 365, Marketo, Salesforce, PowerBI, or alternatives.
Excellent communication and interpersonal skills.
Strong English language skills (written and verbal).
WE VALUE
Degree in Communications, Marketing, Business Management, or related field.
Experience with digital campaigns, metrics tracking, and result analysis.
Leadership experience in corporate or agency settings.
Strong business writing and editing skills.
Outstanding organizational and project management skills.
Ability to collaborate across functions and cultures.
About Us
Honeywell solves complex challenges in automation, aviation, and energy transition. We provide innovative solutions through Aerospace, Building Automation, Energy & Sustainability, and Industrial Automation segments, powered by Honeywell Forge software, making the world smarter, safer, and more sustainable.
Seniority level Not Applicable
Employment type Full-time
Job function Design, Art/Creative, and Information Technology
Industries Appliances, Electrical, and Electronics Manufacturing
Referrals increase your chances of interviewing at Honeywell by 2x.
Sign in to set job alerts for “Digital Specialist” roles. #J-18808-Ljbffr