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VCA Inc.

Strategic Marketing Product Manager - Reference Lab

VCA Inc., New York, New York, us, 10261

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**Work Type: Hybrid- **This is a Hybrid role based out of one of our Hubs located in New York, New York or Loveland, Colorado.******Job Purpose/Overview**Antech is seeking a highly driven and experienced Product Manager to focus on executing the short- and long-term vision for Reference Laboratory Services with a focus on Microbiology, Pathology, and Endocrinology. This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.**Essential Duties and Responsibilities**Education and Experience3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industryVeterinary industry experience:

Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.Technical skills:

Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.Knowledge, Skills and Abilities**Technical Skills and Experience**

Proven ability to develop and implement effective marketing strategies that align with business strategy.*Analytical Skills:* Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making. *Technical Proficiency:* Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics. *Communication Skills:* Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.

Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.*Digital Platform Marketing:* Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.

Strong project management skills, with a track record of successfully leading and completing marketing projects.**Industry Specific Knowledge** *Veterinary Diagnostics Knowledge:* Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities. *Sales Collaboration:* Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field. Will there be travel in this pYes

Percent of time: 33% The Target Pay Range for this position is $97,000 - $125,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget. This role is eligible for an annual bonus as well.* All Full-time associates are eligible for the following benefits and more:* Paid Time Off & Holidays* Medical, Dental, Vision (Multiple Plans Available)* Basic Life (Company Paid) & Supplemental Life* Short and Long Term Disability (Company Paid)* Flexible Spending Accounts/Health Savings Accounts* Paid Parental Leave* 401(k) with company match* Tuition/Continuing Education Reimbursement* Life Assistance Program* Pet Care Discounts #J-18808-Ljbffr