SoFi
Overview
Join SoFi as a
Senior Product Manager, Money Growth
and help new members discover, explore, and begin their banking journey. Base Pay Range
$124,800.00/yr – $234,000.00/yr The Role
You will own a high-impact product area focused on onboarding and first‑90‑day experiences for new members. This hands‑on, full‑stack PM role will partner with engineering, design, growth marketing, data science, and compliance to deliver measurable business impact and delightful member experiences. You will lead independently, own key metrics, and help shape the strategy for checking and savings growth at SoFi. What You’ll Do
Shape and execute a product‑led growth roadmap focused on top‑of‑funnel onboarding and activation experiences. Define and track success metrics, including landing page → application start conversion, funnel conversion, NPS, and cross‑sell to other SoFi products. Develop and launch high‑impact experiments to drive funnel optimization, conversion uplift, and better member engagement. Collaborate cross‑functionally with marketing, compliance, and operations to execute growth plans. Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences. Use data and user research to deeply understand member needs, test hypotheses, and iterate quickly. Champion SoFi’s values, especially Iterate, Learn, Innovate, in day‑to‑day work. What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field. 3+ years of product management or growth product experience. Track record of driving meaningful business outcomes through data‑driven product development. Experience launching and optimizing growth experiences at scale. Ability to work independently, own KPIs, and communicate effectively across technical and non‑technical teams. Comfort working in a fast‑paced, highly collaborative environment with multiple stakeholders. Excellent communication skills, able to present ideas, insights, and results to leadership and cross‑functional teams. Deep empathy for customers and a desire to help people achieve their financial goals. Nice to Have
Experience in consumer fintech and/or data analytics. Background in growth product management, funnel optimization, or A/B testing. Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely, StatSig). Compensation and Benefits
The base pay range for this role is listed above. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Seniority Level
Not Applicable Employment Type
Full‑time Job Function
Product Management and Marketing
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Join SoFi as a
Senior Product Manager, Money Growth
and help new members discover, explore, and begin their banking journey. Base Pay Range
$124,800.00/yr – $234,000.00/yr The Role
You will own a high-impact product area focused on onboarding and first‑90‑day experiences for new members. This hands‑on, full‑stack PM role will partner with engineering, design, growth marketing, data science, and compliance to deliver measurable business impact and delightful member experiences. You will lead independently, own key metrics, and help shape the strategy for checking and savings growth at SoFi. What You’ll Do
Shape and execute a product‑led growth roadmap focused on top‑of‑funnel onboarding and activation experiences. Define and track success metrics, including landing page → application start conversion, funnel conversion, NPS, and cross‑sell to other SoFi products. Develop and launch high‑impact experiments to drive funnel optimization, conversion uplift, and better member engagement. Collaborate cross‑functionally with marketing, compliance, and operations to execute growth plans. Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences. Use data and user research to deeply understand member needs, test hypotheses, and iterate quickly. Champion SoFi’s values, especially Iterate, Learn, Innovate, in day‑to‑day work. What You’ll Need
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field. 3+ years of product management or growth product experience. Track record of driving meaningful business outcomes through data‑driven product development. Experience launching and optimizing growth experiences at scale. Ability to work independently, own KPIs, and communicate effectively across technical and non‑technical teams. Comfort working in a fast‑paced, highly collaborative environment with multiple stakeholders. Excellent communication skills, able to present ideas, insights, and results to leadership and cross‑functional teams. Deep empathy for customers and a desire to help people achieve their financial goals. Nice to Have
Experience in consumer fintech and/or data analytics. Background in growth product management, funnel optimization, or A/B testing. Familiarity with marketing platforms or analytics stacks (e.g., GA, Amplitude, Optimizely, StatSig). Compensation and Benefits
The base pay range for this role is listed above. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Seniority Level
Not Applicable Employment Type
Full‑time Job Function
Product Management and Marketing
#J-18808-Ljbffr