SoFi
Base Pay Range
$124,800.00/yr - $234,000.00/yr
Company Overview SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help millions of members reach their goals.
Role Overview We’re looking for a Senior Product Manager to join SoFi’s Money team to help new members discover, explore, and begin their banking journey. You will lead experimentation in the Onboarding funnel and First 90 Day experiences for new members. This role will be responsible for optimizing the top of the Money application funnel from landing pages through to application start, as well as identifying opportunities to surprise and delight members in their first 90 days with SoFi. That includes building smart, personalized, and high-converting experiences, and using experimentation, data, and customer insights to continually iterate and improve. You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience.
Responsibilities
Help shape and execute a product‑led growth roadmap focused on top of funnel onboarding and activation experiences.
Define and track key success metrics including Money landing pages to application start conversion, application funnel conversion, NPS, and cross‑sell to other SoFi products.
Develop and launch high‑impact experiments to drive funnel optimization, conversion uplift, and better member engagement.
Collaborate cross‑functionally with marketing, compliance, and operations to execute on growth plans.
Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences.
Use data and user research to deeply understand member needs, test hypotheses, and iterate quickly.
Champion SoFi’s values, especially iterate, learn, innovate, in your day‑to‑day work.
Qualifications
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
3+ years of product management or growth product experience.
Track record of driving meaningful business outcomes through data‑driven product development.
Experience launching and optimizing growth experiences at scale.
Ability to work independently, own KPIs, and communicate effectively across technical and non‑technical teams.
Comfort working in a fast‑paced, highly collaborative environment with multiple stakeholders.
Excellent communication skills, able to present ideas, insights, and results to leadership and cross‑functional teams.
Deep empathy for customers and a desire to help people achieve their financial goals.
Nice to Have
Experience in consumer fintech and/or data analytics.
Background in growth product management, funnel optimization, or A/B testing.
Familiarity with marketing platforms, or analytics stacks (GA, Amplitude, Optimizely, StatSig).
Compensation And Benefits The base pay range for this role is listed above. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
Equal Employment Opportunity Statement SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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Company Overview SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help millions of members reach their goals.
Role Overview We’re looking for a Senior Product Manager to join SoFi’s Money team to help new members discover, explore, and begin their banking journey. You will lead experimentation in the Onboarding funnel and First 90 Day experiences for new members. This role will be responsible for optimizing the top of the Money application funnel from landing pages through to application start, as well as identifying opportunities to surprise and delight members in their first 90 days with SoFi. That includes building smart, personalized, and high-converting experiences, and using experimentation, data, and customer insights to continually iterate and improve. You will own a high-impact area with strong business visibility, working at the intersection of growth, product, and member experience.
Responsibilities
Help shape and execute a product‑led growth roadmap focused on top of funnel onboarding and activation experiences.
Define and track key success metrics including Money landing pages to application start conversion, application funnel conversion, NPS, and cross‑sell to other SoFi products.
Develop and launch high‑impact experiments to drive funnel optimization, conversion uplift, and better member engagement.
Collaborate cross‑functionally with marketing, compliance, and operations to execute on growth plans.
Partner closely with Design and Engineering to create intuitive, performant, and responsive web/mobile experiences.
Use data and user research to deeply understand member needs, test hypotheses, and iterate quickly.
Champion SoFi’s values, especially iterate, learn, innovate, in your day‑to‑day work.
Qualifications
Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
3+ years of product management or growth product experience.
Track record of driving meaningful business outcomes through data‑driven product development.
Experience launching and optimizing growth experiences at scale.
Ability to work independently, own KPIs, and communicate effectively across technical and non‑technical teams.
Comfort working in a fast‑paced, highly collaborative environment with multiple stakeholders.
Excellent communication skills, able to present ideas, insights, and results to leadership and cross‑functional teams.
Deep empathy for customers and a desire to help people achieve their financial goals.
Nice to Have
Experience in consumer fintech and/or data analytics.
Background in growth product management, funnel optimization, or A/B testing.
Familiarity with marketing platforms, or analytics stacks (GA, Amplitude, Optimizely, StatSig).
Compensation And Benefits The base pay range for this role is listed above. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page.
Equal Employment Opportunity Statement SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights. SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
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