Xsolla
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Integrated Marketing Manager (B2B)
role at
Xsolla . Xsolla is a global commerce company that provides tools and services to developers in the video game industry. From indie to AAA, Xsolla partners with developers to fund, distribute, market, and monetize their games. Headquartered in Los Angeles, California, Xsolla has supported more than 1500 game developers worldwide. Overview
We are hiring an experienced
Integrated Marketing Manager
to partner with our marketing specialists to drive brand, partnership activations and lead generation campaigns for Xsolla. You will take ownership of campaigns under the direction of the Chief Marketing & Growth Officer and work with experiential, regional and product marketing teams to execute the broader Xsolla marketing strategy. Responsibilities
Create, manage, and measure go-to-market strategies for our new solution launches. Manage the paid, owned, and earned channel campaigns across the Xsolla enterprise and community. Integrate and execute advertising, CRM (email campaigns), digital activations online, social media brand campaigns, and industry events. Support the internal marketing team in each region for key initiatives activated across all marketing content platforms. Document, deliver, report, and measure the effectiveness of our marketing campaigns. Work with internal design, advertising, product, public relations, and analytics teams to deliver integrated campaigns that generate quality leads for Xsolla. Optimize results to decrease costs per activation. Deliver within the allocated marketing budget for campaigns and with regional teams worldwide. Develop and measure key business metrics including customer acquisition, conversion rates, engagement rates, satisfaction, and renewal rates. Qualifications
Bachelor’s degree in Marketing, Design, Business, or a related field. 4-6+ years of well-rounded marketing or business development experience in positions of increasing responsibility. Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns. Experience using advanced AI platforms to enhance operational efficiencies and to create content. Data specialist who can gather information, report it, and make recommendations based on findings from internal and external performance dashboards. Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem. Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development with a track record of success and performance. Experience using key project management platforms including Jira, Atlassian, Google Analytics, Slack, Salesforce (Pardot and Marketing Cloud), Sprout Social, and Google Suite. Strong B2B experience identifying opportunities within the gaming and/or fintech industries, from lead generation through forecasting, utilizing end-to-end digital marketing campaigns to convert, nurture, and build lifelong advocates as partners/clients. Ability to understand changing market dynamics and translate them into actionable strategies to achieve company objectives. Ability to travel based on need: 10-20% for domestic and international travel. Preferred
Flexibility, compassion, communicative, transparency, and ownership. Experience with an entrepreneurial organization. Experience with a global company. MBA. Benefits
We prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited flexible time off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Equal Employment Opportunity Statement
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law. We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
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Integrated Marketing Manager (B2B)
role at
Xsolla . Xsolla is a global commerce company that provides tools and services to developers in the video game industry. From indie to AAA, Xsolla partners with developers to fund, distribute, market, and monetize their games. Headquartered in Los Angeles, California, Xsolla has supported more than 1500 game developers worldwide. Overview
We are hiring an experienced
Integrated Marketing Manager
to partner with our marketing specialists to drive brand, partnership activations and lead generation campaigns for Xsolla. You will take ownership of campaigns under the direction of the Chief Marketing & Growth Officer and work with experiential, regional and product marketing teams to execute the broader Xsolla marketing strategy. Responsibilities
Create, manage, and measure go-to-market strategies for our new solution launches. Manage the paid, owned, and earned channel campaigns across the Xsolla enterprise and community. Integrate and execute advertising, CRM (email campaigns), digital activations online, social media brand campaigns, and industry events. Support the internal marketing team in each region for key initiatives activated across all marketing content platforms. Document, deliver, report, and measure the effectiveness of our marketing campaigns. Work with internal design, advertising, product, public relations, and analytics teams to deliver integrated campaigns that generate quality leads for Xsolla. Optimize results to decrease costs per activation. Deliver within the allocated marketing budget for campaigns and with regional teams worldwide. Develop and measure key business metrics including customer acquisition, conversion rates, engagement rates, satisfaction, and renewal rates. Qualifications
Bachelor’s degree in Marketing, Design, Business, or a related field. 4-6+ years of well-rounded marketing or business development experience in positions of increasing responsibility. Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns. Experience using advanced AI platforms to enhance operational efficiencies and to create content. Data specialist who can gather information, report it, and make recommendations based on findings from internal and external performance dashboards. Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem. Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development with a track record of success and performance. Experience using key project management platforms including Jira, Atlassian, Google Analytics, Slack, Salesforce (Pardot and Marketing Cloud), Sprout Social, and Google Suite. Strong B2B experience identifying opportunities within the gaming and/or fintech industries, from lead generation through forecasting, utilizing end-to-end digital marketing campaigns to convert, nurture, and build lifelong advocates as partners/clients. Ability to understand changing market dynamics and translate them into actionable strategies to achieve company objectives. Ability to travel based on need: 10-20% for domestic and international travel. Preferred
Flexibility, compassion, communicative, transparency, and ownership. Experience with an entrepreneurial organization. Experience with a global company. MBA. Benefits
We prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited flexible time off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Equal Employment Opportunity Statement
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law. We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
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