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AFLALO

Brand Marketing & Communications Coordinator

AFLALO, New York, New York, us, 10261

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Brand Marketing & Communications Coordinator Direct message the job poster from AFLALO

(Full-time; on-site SoHo, NYC)

Purpose Be the brand’s

360 all-rounder

who keeps the image, samples, and marketing machine moving. You’ll coordinate communications, samples, shoots, and e-comm cadence so Aflalo’s point of view shows up cleanly—on time, every time.

Core Responsibilities Communications (Influence & PR Ops)

Coordinate influencer gifting: review target lists with agency; track outreach, seeding, and outcomes.

Manage talent approvals (usage/credits) and organize inbound creator requests; route judgment calls promptly.

Traffic press releases and distribute brand assets; maintain the press/media kit and image library.

Liaise with PR agency on weekly priorities; compile and format monthly coverage reports; log inbound press.

Collection & Showroom Management

Own seasonal sample tracking: check-in/out, condition notes, and returns.

Set and reset the showroom; prep pulls for stylists, editors, and partners; manage courier runs.

Coordinate sample availability for e-comm and lookbook shoots; maintain packing lists and shot-order dependencies.

Marketing Coordination

Own the channel calendar

across email, site, and organic social: keep drop dates, creative status, and approvals current; run a weekly go/no‑go check.

Email:

build from approved briefs; assemble assets, QA links and product tags, set segments and send times, schedule/send; log results.

Site updates (with E-comm):

coordinate homepage/collection refreshes for drops (banners, hero, copy blocks), ensure PDP completeness (naming, credits, alt text, image order) and product tagging.

Asset ops:

maintain the asset map (where each image/video lives, sizes, rights/credits); request missing cuts from Image team or retouch as needed.

Organic social scheduling:

load approved posts, tag products, refresh link‑in‑bio/landing links; capture UGC/reposts with permissions and file correctly.

Reporting:

weekly highlights deck—sends, top clicks, top SKUs, notable creator posts, site notes; monthly roll‑up across email/social/site.

Create and manage punch lists for shoots and launches; run check‑ins; close loops post‑event.

Coordinate product data/asset needs between Design, E‑comm, and PR (naming, pricing, copy deadlines).

General studio support: supply ordering, messenger coordination, tidy systems.

Strong visual literacy; comfort referencing luxury fashion, art, and design.

Writes cleanly and succinctly; can adapt tone to brand voice.

Impeccable organization; obsession with accuracy (names, credits, sizes, SKUs).

Required Experience & Tools

2+ years

in fashion/creative operations

Demonstrable project coordination and calendar management.

Ways of Working

On‑site in SoHo most days; occasional early call times or late pickups around shoots.

Fast‑paced, hands‑on

High organization and follow‑through; proactive communicato

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing

Industries

Retail Luxury Goods and Jewelry

Marketing Services

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