SoFi
Who we are:
Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next‑generation financial services company and national bank using innovative, mobile‑first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world. Role
We’re seeking a data‑driven and growth‑oriented
Product Marketing Manager
to lead the marketing strategy for SoFi Pay – a new product capability that enables our members to send money internationally and be converted into local currency. This role will help define the value proposition and go‑to‑market plan for acquiring new members and deepening usage of the feature. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize messaging, positioning, and channel mix to drive strong business outcomes. This is a high‑impact, hands‑on individual contributor role with a unique opportunity to drive the next stage of SoFi’s growth. What you’ll do
Drive SoFi Pay’s growth by leading cross‑functional and cross‑channel teams to acquire and engage members. Own and iterate on future country launches. Develop, execute, and optimize multi‑channel acquisition strategies based on consumer, competitive, and member insights. Work with our in‑house creative studio and channel owners to develop channel‑specific plans, write creative briefs, and create breakthrough creative deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and align with marketing efforts. Prioritize engagement initiatives in lifecycle marketing to drive product usage. Partner with the Brand & PR team to drive awareness via upper‑funnel marketing. What you’ll need
5+ years of product marketing and/or growth marketing experience. Experience driving rapid growth for a financial technology product. Strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes. Experience leading quantitative and qualitative customer research and distilling insights into actionable strategies. Strong data analytics skills to drive strategy, execution, and optimization. Initiative and bias for action with eagerness to roll up sleeves and get things done. Flexibility and problem‑solving in a fast‑paced, self‑driven environment. Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page. Equal Employment Opportunity
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture and offers reasonable accommodations for candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
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Join us to invest in yourself, your career, and the financial world. Role
We’re seeking a data‑driven and growth‑oriented
Product Marketing Manager
to lead the marketing strategy for SoFi Pay – a new product capability that enables our members to send money internationally and be converted into local currency. This role will help define the value proposition and go‑to‑market plan for acquiring new members and deepening usage of the feature. You’ll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to optimize messaging, positioning, and channel mix to drive strong business outcomes. This is a high‑impact, hands‑on individual contributor role with a unique opportunity to drive the next stage of SoFi’s growth. What you’ll do
Drive SoFi Pay’s growth by leading cross‑functional and cross‑channel teams to acquire and engage members. Own and iterate on future country launches. Develop, execute, and optimize multi‑channel acquisition strategies based on consumer, competitive, and member insights. Work with our in‑house creative studio and channel owners to develop channel‑specific plans, write creative briefs, and create breakthrough creative deployed across those channels. Collaborate with product, engineering, and data science teams to influence roadmap prioritization and align with marketing efforts. Prioritize engagement initiatives in lifecycle marketing to drive product usage. Partner with the Brand & PR team to drive awareness via upper‑funnel marketing. What you’ll need
5+ years of product marketing and/or growth marketing experience. Experience driving rapid growth for a financial technology product. Strategic thinking with tactical execution and project management skills to drive growth through diverse channel mixes. Experience leading quantitative and qualitative customer research and distilling insights into actionable strategies. Strong data analytics skills to drive strategy, execution, and optimization. Initiative and bias for action with eagerness to roll up sleeves and get things done. Flexibility and problem‑solving in a fast‑paced, self‑driven environment. Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page. Equal Employment Opportunity
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. SoFi is committed to an inclusive culture and offers reasonable accommodations for candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
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