ID90 Travel
CRM Manager | Lifecycle Marketing Manager
ID90 Travel, Southlake, Texas, United States, 76092
CRM Manager | Lifecycle Marketing Manager
About Us:
ID90 Travel elevates employee travel through a SaaS platform that reduces cost and delivers a best‑in‑class mobile and web experience. Our software and content provide the best non‑revenue travel experience on the planet for airline employees. ID90 Travel serves major carriers such as United, Hawaiian, Frontier, Alaska, Spirit, JetBlue and Sun Country. Position Overview:
We are seeking a strategic and hands‑on
CRM Manager
to lead the development and optimization of our multi‑channel customer engagement strategy. This role is critical to driving member retention, engagement and lifetime value through automated, personalized journeys across email, SMS, app notifications and WhatsApp. What You’ll Be Doing: CRM Automation & Customer Journey Management:
Design, build and optimize automated customer journeys across email, SMS, push notifications and WhatsApp tailored to lifecycle stages and behavioral triggers. Own the strategy and execution of key journeys, including onboarding, retention, re‑engagement, win‑back and transactional communications. Continuously refine and evolve journeys based on performance metrics (open/click rates, conversions, engagement score, churn risk). Leverage A/B testing and data insights to improve targeting, message sequencing, timing and creative across channels. Ensure deliverability, compliance (GDPR, CAN‑SPAM) and audience segmentation best practices across platforms. Cross‑Functional & Technical Collaboration: Partner with engineering and data teams to ensure clean, reliable data flows via API or CDP integrations for real‑time personalization and segmentation. Work closely with product, design and analytics teams to align CRM initiatives with business goals, brand guidelines and user experience. Use performance dashboards and cohort analyses to inform strategy and prioritize experimentation. Emerging Channels & Omnichannel Engagement Strategy: Lead the expansion and orchestration of multi‑channel messaging strategies across email, SMS, app push notifications and WhatsApp. Required Qualifications: Minimum 5 years managing CRM programs and automated customer journeys across email, SMS, push notifications and other engagement channels. Proficiency in Klaviyo or similar marketing automation platforms. Strong technical understanding of data integrations and API‑based triggers in marketing automation systems. Track record of building high‑performing email and retention campaigns from scratch. Analytical mindset with experience tracking KPIs and running A/B tests. Excellent communication and project management skills. Strong attention to detail and commitment to brand quality. Preferred Qualifications: Experience implementing and managing push notification, SMS, and/or WhatsApp messaging programs. Experience in the travel, e‑commerce, or membership‑based industries. Familiarity with HTML/CSS for email layout adjustments. Knowledge of audience compliance standards across SMS and WhatsApp. Experience with mobile engagement strategies and push notification best practices. What We Offer: International team of people learning from one another. Paid time off and travel privileges. Opportunities for professional growth. Seniority Level:
Mid‑Senior level Employment Type:
Full‑time Industries:
Travel Arrangements
#J-18808-Ljbffr
About Us:
ID90 Travel elevates employee travel through a SaaS platform that reduces cost and delivers a best‑in‑class mobile and web experience. Our software and content provide the best non‑revenue travel experience on the planet for airline employees. ID90 Travel serves major carriers such as United, Hawaiian, Frontier, Alaska, Spirit, JetBlue and Sun Country. Position Overview:
We are seeking a strategic and hands‑on
CRM Manager
to lead the development and optimization of our multi‑channel customer engagement strategy. This role is critical to driving member retention, engagement and lifetime value through automated, personalized journeys across email, SMS, app notifications and WhatsApp. What You’ll Be Doing: CRM Automation & Customer Journey Management:
Design, build and optimize automated customer journeys across email, SMS, push notifications and WhatsApp tailored to lifecycle stages and behavioral triggers. Own the strategy and execution of key journeys, including onboarding, retention, re‑engagement, win‑back and transactional communications. Continuously refine and evolve journeys based on performance metrics (open/click rates, conversions, engagement score, churn risk). Leverage A/B testing and data insights to improve targeting, message sequencing, timing and creative across channels. Ensure deliverability, compliance (GDPR, CAN‑SPAM) and audience segmentation best practices across platforms. Cross‑Functional & Technical Collaboration: Partner with engineering and data teams to ensure clean, reliable data flows via API or CDP integrations for real‑time personalization and segmentation. Work closely with product, design and analytics teams to align CRM initiatives with business goals, brand guidelines and user experience. Use performance dashboards and cohort analyses to inform strategy and prioritize experimentation. Emerging Channels & Omnichannel Engagement Strategy: Lead the expansion and orchestration of multi‑channel messaging strategies across email, SMS, app push notifications and WhatsApp. Required Qualifications: Minimum 5 years managing CRM programs and automated customer journeys across email, SMS, push notifications and other engagement channels. Proficiency in Klaviyo or similar marketing automation platforms. Strong technical understanding of data integrations and API‑based triggers in marketing automation systems. Track record of building high‑performing email and retention campaigns from scratch. Analytical mindset with experience tracking KPIs and running A/B tests. Excellent communication and project management skills. Strong attention to detail and commitment to brand quality. Preferred Qualifications: Experience implementing and managing push notification, SMS, and/or WhatsApp messaging programs. Experience in the travel, e‑commerce, or membership‑based industries. Familiarity with HTML/CSS for email layout adjustments. Knowledge of audience compliance standards across SMS and WhatsApp. Experience with mobile engagement strategies and push notification best practices. What We Offer: International team of people learning from one another. Paid time off and travel privileges. Opportunities for professional growth. Seniority Level:
Mid‑Senior level Employment Type:
Full‑time Industries:
Travel Arrangements
#J-18808-Ljbffr