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nTop

Account Based Marketing Manager

nTop, New York, New York, us, 10261

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Account Based Marketing Manager

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nTop

You’ll be a strategic and execution-driven

Account-Based Marketing (ABM) Manager

to deepen engagement and accelerate pipeline velocity across top enterprise accounts while launching breakthrough campaigns into must-win targets.

Based in NYC, reports to VP of Marketing.

What You’ll Do

Lead two ABM motions: acceleration campaigns for accounts with active opportunities, and penetration campaigns for "must-break-in" accounts

Build and execute account-specific playbooks with input from Sales, tailoring messaging to each account's needs, language, and buying structure

Map strategic account buying committees and differentiate between distinct program teams within large enterprises (e.g., identifying and targeting separate engineering groups within enterprise companies)

Leverage AI tools and workflows for content adaptation, research, and personalization

Create full-funnel engagement programs: from digital touchpoints to executive sessions, lunch-and-learns, and internal stakeholder campaigns

Partner with our events agency to plan and execute strategic dinners and in-person activations that support account goals

Deliver content to the right personas through the right channel at the right stage in the deal or outreach cycle

Work closely with account executives to define influence strategies, engagement KPIs, and in-account orchestration

Track performance against velocity, engagement, and opportunity creation targets

What Success Looks Like

For existing accounts: increased stakeholder engagement, faster stage progression, and expanded footprint

For new accounts: count on new qualified opportunities

ABM playbooks that are scalable, repeatable, and easily adopted across Sales and Marketing

What We’re Looking For

5+ years in B2B marketing with 2+ years of focused ABM or enterprise campaign experience

Track record of owning execution for 1:1 or 1:few ABM campaigns

Experience collaborating with sales and navigating complex enterprise orgs

Proficiency in tools like HubSpot, Salesforce, Sales Navigator, Sanity, Aligned, or equivalent

Strong command of AI-powered content generation and personalization (e.g., GPT-based tools)

Excellent communicator and strategic thinker with a bias for experimentation

Why This Role Matters Every strategic account has the potential to deliver $1M+ in value. You’ll be the orchestrator responsible for ensuring we show up like a thought leader, act like a trusted partner, and win like a category leader. This is a high-impact role for someone who knows how to turn marketing into momentum—across accounts we’re already in, and those we absolutely must win.

If you’re excited about shaping the future of strategic marketing using AI, data, events, and storytelling, this is your next play.

Compensation $130,000-145,000 annually plus options and benefits

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries Software Development

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