Paid Media Specialist (Contract, In‑Office)

Paid Media Specialist role at Strive Creative.

Responsibilities

Build, launch, and manage campaigns in

Google Ads

(Search, Display, YouTube, PMax) and

Meta Ads Manager

(FB/IG).

Create structures, audiences, and assets: campaigns/ad sets, keywords/negatives, lookalikes, custom audiences, placements.

Implement

conversion tracking

(GA4 + GTM), maintain UTM hygiene, verify signals against business goals.

Run ongoing optimizations: bids/budgets, audiences, placements, creative rotations, query/placement exclusions.

Execute test plans: creative, bids/targets, audiences, landing pages; document hypotheses, results, next steps.

Monitor budgets & pacing; prevent over/under-delivery; flag risks early.

Report weekly/monthly performance with clear insights and actions (lead quality, CPA/CPL/ROAS, AOV, assisted conversions).

Collaborate daily with creative (asset needs/variants), strategy (briefs/goals), analytics (dashboards, L2/L3 checks).

Maintain playbooks, change logs, and checklists to keep execution consistent and auditable.

Must-Have Qualifications

Hands-on

platform experience:

Google Ads:

Search/Display/YouTube, Performance Max.

Meta Ads Manager:

campaign builds, audience strategy, pixel/Conversions API familiarity.

Measurement:

GA4 proficiency;

GTM

for tag/trigger/debug; strong UTM discipline.

Optimization discipline:

structured testing, documented learnings, and clear action plans.

Reporting:

ability to turn data into decisions (Slides/Sheets, Looker Studio or similar).

Organization:

reliable task management (checklists, change logs, pacing routines).

In-office

availability (Ferndale, MI).

Nice-to-Haves

Google Ads certifications; Meta certifications.

Familiarity with social scheduling (e.g.,

Sprout ) for paid/organic alignment.

Exposure to AI tools (e.g., ChatGPT) for drafting ad copy variants or QA checklists.

Location: Troy, MI | Salary: $80,000 – $100,000

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