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The Diplomat Beach Resort

Director of Sales - The Diplomat Beach Resort, Curio Collection by Hilton

The Diplomat Beach Resort, Florida, New York, United States

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Lead Sales Strategy into a New Era of Excellence

The Diplomat Beach Resort, South Florida’s iconic oceanfront destination, is preparing for an exciting transformation into the Signia by Hilton brand in 2026. As our

Director of Sales

on the leadership team, you’ll not only drive performance at a world-class resort, but also help shape the commercial vision for its next chapter as part of Hilton’s premier meetings‑and‑events brand. This is your opportunity to lead through growth, inspire a high‑performing team, and make a lasting impact on one of Hilton’s flagship properties.

A Director of Sales is responsible for maximizing the value of the asset by driving above‑market topline revenues and creating a world‑class culture, to attract and retain the very best talent across specific commercial functions. Hilton is seeking strategic leaders who understand how to bring people, process, and performance together to create a winning formula. The Commercial Services organization drives sales, revenue, marketing, catering, events, call centers, and analytics—essential to Hilton’s ability to drive profitable growth.

Responsibilities

Contribute to the hotel’s Annual Multi‑Year Strategic Intentions and Commercial Strategy in partnership with the hotel commercial leadership team and regional sales, revenue, and marketing support.

Directly accountable for setting the strategy and delivery of hotel’s sales targets—including group rooms, banquets, catering, business transient, and leisure transient.

Ensure Business Review Guidelines and Group Pricing & Rate Quotation Strategies are in place to maximize all pricing components of sales and catering opportunities and achieve positive group market share.

Strategically align sales activities and outcomes with established optimal mix, contribute to the accuracy of revenue forecasts, and execute strategies for different demand periods and the retail and group pricing targets established.

Understand and contribute to the maximization of profits in line with GOP and EBITDA targets.

Operate within departmental expense budget and forecasts.

In collaboration with hotel’s commercial leaders, contribute to the development of knowledge of all competitor and market activity.

Lead daily and weekly business review and sales strategy meetings.

Manage and execute monthly, quarterly, and annual APEX performance process with eligible sales team members.

In collaboration with the GM, contribute to the commercial strategy plan pertaining to sales, socialize and amend plan on a consistent basis.

Develop and oversee hotel’s sales site visit strategies and approach.

Consistently conform to Hilton brand standards and corporate identity and utilize all communication tools.

Responsible for recruiting and retention of all sales roles.

Lead, engage, and develop sales team members, including ongoing performance development and Career Development Plans.

Conduct performance reviews for all direct reports and provide feedback for dotted line reports, including but not limited to:

Group Sales

Business Transient Sales

Leisure Sales

Catering Sales

Contract/PERM Sales

Facilitate and lead in a culture that is aligned with Hilton’s DEI and ESG enterprise goals.

Contribute to performance and commercial activity reporting for hotels.

Liaise with Hilton Worldwide Sales towards demand and conversion generation.

Build strong relationships with CVB and third‑party travel partners.

High level of engagement with customers from all sales segments, including:

Support of team’s site visits and pre‑convention meetings

Support of sales managers’ travel into market

Qualifications

Minimum Education: Bachelor’s Degree preferred.

Minimum Years of Experience: Three (3) or more years in hospitality sales & marketing leadership preferred.

Minimum Years of Experience: Three (3) years cross‑functional experience in hotel management or related industry experience preferred.

Additional capabilities and distinctions include:

Advanced degree coursework in business administration, marketing, and communications.

Experience with business strategy, business planning, and business plan development.

Ability to speak multiple languages.

Multiple brand experience.

Proficiency in Delphi FDC preferred.

Benefits

Medical Insurance Coverage – for you and your family.

Mental health resources including Employee Assistance Program.

Best‑in‑Class Paid Time Off (PTO).

Go Hilton travel program: 100 nights of discounted travel.

Parental leave to support new parents.

401K plan and company match to help save for your retirement.

Employee stock purchase program (ESPP) – purchase Hilton shares at 15% discount.

Debt‑free education: Team Members will have access to a wide variety of educational credentials through our partnership with Guild Education, including college degrees and professional certifications*.

Career growth and development.

Recognition and rewards programs.

Available benefits may vary depending on property‑specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable.

Work Locations The Diplomat Beach Resort

Schedule Full‑time

Brand Curio Collection by Hilton

Job Function Sales and Business Development

Industries Hospitality

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