Vangst
Base pay range
$120,000.00/yr - $165,000.00/yr Director of Temporary Staffing - Mergers & Acquisitions @ Vangst | High-Volume Recruiting Strategies
Vangst is partnering with a leading multi-brand cannabis company based in Washington that’s expanding into new U.S. and international markets. The company has built a reputation for
premium products, innovative brand launches, and strong retail partnerships
across multiple regions. They are now seeking a
Marketing Director
to lead their growing marketing department — bringing
strategic direction, operational excellence, and creative leadership
to drive the next stage of growth and expansion. Role Overview
The
Marketing Director
will oversee all aspects of marketing strategy, brand management, and campaign execution across multiple consumer brands. This is a
hands‑on leadership role
— balancing high‑level strategy with active involvement in execution. The ideal candidate has strong experience in
consumer packaged goods (CPG)
or cannabis marketing, understands how to grow brand awareness and sell‑through at retail, and can effectively lead teams and vendors through complex, multi‑market initiatives. Key Responsibilities
Strategic Leadership
Develop and execute the company’s annual and quarterly marketing strategies, aligning with overall sales and revenue objectives. Partner with leadership to translate business goals into actionable marketing plans and programs. Prioritize campaigns and initiatives to maximize efficiency and ROI. Strengthen the company’s position as an innovative, nationally recognized cannabis brand. Lead, mentor, and develop the internal marketing team, including managers, assistants, contractors, and brand ambassadors. Oversee relationships with creative and production vendors (design, content, social, and photography). Foster collaboration between marketing, sales, and operations. Campaigns & Launches
Oversee product launches and retail campaigns, ensuring strong execution and consumer engagement. Manage field marketing programs — including vendor days, in‑store activations, and promotional campaigns. Plan and execute high‑visibility launches in new markets (beginning with New Jersey in 2025), including brand ambassador programs and retail activations. Equip the sales team with effective tools and resources such as sales decks, one‑pagers, and training materials. Track campaign performance, partner engagement, and asset utilization to ensure data‑driven improvements. Marketing Operations
Own marketing budgets, reporting, and spend optimization. Oversee content calendars, packaging updates, digital asset management, and marketing system organization. Expansion & Brand Building
Develop scalable marketing playbooks for market entry into new states and international markets. Shape brand storytelling and positioning for new territories. Establish a strong local marketing presence through field activations and ambassador programs. Qualifications
8+ years of experience in marketing, with at least 3+ years in a leadership capacity. CPG experience required;
cannabis industry experience strongly preferred. Proven track record of driving profitable growth through campaigns and retail programs. Experience leading new market entry or expansion initiatives. Strong leadership and team development skills. Highly organized, with exceptional project management and communication abilities. Skilled in balancing creative direction with data‑driven decision‑making. What Success Looks Like
Marketing campaigns and product launches consistently achieve sales and engagement goals. The sales team is fully supported with updated materials and brand tools. Marketing operations run efficiently with clear accountability. ROI on marketing spend is measurable and positive. Successful market entry and brand presence established in new territories. Equal Employment Opportunity
Vangst provides
equal employment opportunities
to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
#J-18808-Ljbffr
$120,000.00/yr - $165,000.00/yr Director of Temporary Staffing - Mergers & Acquisitions @ Vangst | High-Volume Recruiting Strategies
Vangst is partnering with a leading multi-brand cannabis company based in Washington that’s expanding into new U.S. and international markets. The company has built a reputation for
premium products, innovative brand launches, and strong retail partnerships
across multiple regions. They are now seeking a
Marketing Director
to lead their growing marketing department — bringing
strategic direction, operational excellence, and creative leadership
to drive the next stage of growth and expansion. Role Overview
The
Marketing Director
will oversee all aspects of marketing strategy, brand management, and campaign execution across multiple consumer brands. This is a
hands‑on leadership role
— balancing high‑level strategy with active involvement in execution. The ideal candidate has strong experience in
consumer packaged goods (CPG)
or cannabis marketing, understands how to grow brand awareness and sell‑through at retail, and can effectively lead teams and vendors through complex, multi‑market initiatives. Key Responsibilities
Strategic Leadership
Develop and execute the company’s annual and quarterly marketing strategies, aligning with overall sales and revenue objectives. Partner with leadership to translate business goals into actionable marketing plans and programs. Prioritize campaigns and initiatives to maximize efficiency and ROI. Strengthen the company’s position as an innovative, nationally recognized cannabis brand. Lead, mentor, and develop the internal marketing team, including managers, assistants, contractors, and brand ambassadors. Oversee relationships with creative and production vendors (design, content, social, and photography). Foster collaboration between marketing, sales, and operations. Campaigns & Launches
Oversee product launches and retail campaigns, ensuring strong execution and consumer engagement. Manage field marketing programs — including vendor days, in‑store activations, and promotional campaigns. Plan and execute high‑visibility launches in new markets (beginning with New Jersey in 2025), including brand ambassador programs and retail activations. Equip the sales team with effective tools and resources such as sales decks, one‑pagers, and training materials. Track campaign performance, partner engagement, and asset utilization to ensure data‑driven improvements. Marketing Operations
Own marketing budgets, reporting, and spend optimization. Oversee content calendars, packaging updates, digital asset management, and marketing system organization. Expansion & Brand Building
Develop scalable marketing playbooks for market entry into new states and international markets. Shape brand storytelling and positioning for new territories. Establish a strong local marketing presence through field activations and ambassador programs. Qualifications
8+ years of experience in marketing, with at least 3+ years in a leadership capacity. CPG experience required;
cannabis industry experience strongly preferred. Proven track record of driving profitable growth through campaigns and retail programs. Experience leading new market entry or expansion initiatives. Strong leadership and team development skills. Highly organized, with exceptional project management and communication abilities. Skilled in balancing creative direction with data‑driven decision‑making. What Success Looks Like
Marketing campaigns and product launches consistently achieve sales and engagement goals. The sales team is fully supported with updated materials and brand tools. Marketing operations run efficiently with clear accountability. ROI on marketing spend is measurable and positive. Successful market entry and brand presence established in new territories. Equal Employment Opportunity
Vangst provides
equal employment opportunities
to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
#J-18808-Ljbffr