PINK Adventure Tours
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General Manager Operations
role at
PINK Adventure Tours
Since it was founded in 1960, Pink Jeep Tours has remained the premier off‑road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, Pigeon Forge, and Branson. We are honored to have taken over 5 million guests on tour and have achieved an NPS rating of 89%.
Since 2018, Pink Jeep Tours has been part of Herschend Enterprises, Parks and Adventure division. For over 70 years, Herschend Enterprises has operated with the purpose of bringing families closer together by Creating Memories Worth Repeating®. As an equal opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
Position Summary Pink Adventure Tours has an exciting opportunity for a General Manager to join our team. The General Manager (GM) plays a vital role in shaping and enhancing the employee experience, guest journey, and financial success. The General Manager and Property Leadership team will guide the team towards high Net Promoter Scores, Employee Net Promoter Scores, and all Financial KPI’s.
The General Manager is responsible for the day-to-day management of the location, overseeing supervisors and employees, and creating a company culture that aligns with the Pink Jeep Tours Mission and Values. This is a critical role that leads and supports 25‑30 employees. The position is based in Pigeon Forge, Tennessee.
How to Apply In order to be formally considered for this position, please apply on our careers page at www.pinkadventuretours.com.
Essential Functions
Key responsibility is to oversee the day‑to‑day operations and activities of all employees to ensure quality operations, service, safe vehicles, safe driving practices following Smith Driver training guidelines, and exceptional customer service from all team members. Includes assisting in the recruiting process, performance management, coaching and corrective action, and training to ensure safety expectations are adhered to. Works with the Director of Operations and the Vice President for continual process improvement driving better financial performance that meets or exceeds Annual Budgets.
Analyze productivity, organizational structure, employee skills and key business indicators and set goals accordingly. Measure results and make modifications as needed.
Develop and maintain ongoing relationships with regulating partners while ensuring company compliance with Operating Plans.
Complies with DOT regulations governing Tour Guide and Driver positions as applicable.
Works with Director of Safety & Training and Corporate Operations to define procedures for new tours, tour pricing, tour itineraries, etc., to ensure consistency across all locations.
Work with Marketing and or Group Sales Leaders to define special event guidelines / profitability goals and ensure compliance with applicable regulations/permits.
Work with Leadership team to create and enforce policy guidelines (i.e. tour rotations, breaks, vehicle assignments, passenger loads, dress code, safety procedures, etc.) to ensure consistency and best practices.
Analyze vehicle costs and repair trends and identify opportunities for improvement.
Ensure facilities and grounds are properly maintained and positively represent the company’s standards. Maintain trails for private land use as needed for tour execution.
Work with IT department to ensure all information systems (telephones, PCs, printers, software, servers, e‑mail, network administration and radios) are operating at optimal levels; appropriate back‑ups are maintained; system redundancies are in place in the event of an emergency and security is enforced.
Work with Director of Finance to ensure credit card processing, accounts receivable and accounts payable, and daily sales processes are properly managed.
Manage optimal staffing levels to ensure both responsive service levels growing a profitable operation.
Human Resource Management
Handles employee relations issues and coaching and disciplinary documentation within Pink Adventure Tours’ guidelines.
Works with Human Resources Manager or Director regarding recruiting and hiring practices.
Conducts employee training and performance evaluations per company policy.
Works with the Human Resources Manager or Director regarding job descriptions, pay scales and career paths to ensure consistency and engagement.
Consults with Human Resources and other leadership to implement programs to ensure positive employee morale and engagement.
Communication
Promotes positive and effective communication with all Pink Adventure Tours employees to promote positive results and a cohesive team environment.
Holds regular scheduled employee meetings, fosters open door policies and communicates regularly with staff providing positive guidance using lead with love principles.
Business Development
Assist in continued development of Pink Jeep Tours. Work with the Director of Operations, Vice President, and Marketing teams to identify business opportunities and present ideas for consideration with a continual focus on a Quality Customer Experience and financial performance.
Assist marketing as needed with Convention Visitor Bureaus, tourism organizations and other key relationships. Maintain positive relationships with multiple partners, and government agencies required to build the business.
Conducts operations within the parameters defined by the Forest Service, National Park, or other governing agencies or partners as applicable to ensure strong partnerships and continued business growth.
Works with Vice President and Finance Director to establish and review annual revenue budgets.
Travel This position requires up to 10% travel. Travel would be in the surrounding area and occasionally to other Herschend properties for training and/or meetings.
Required Education, Skills, and Experience
A minimum of 5 years General Manager experience with budgetary and financial P&L responsibility in a similar or greater size company.
Bachelor’s degree in Business Administration, Hospitality, or related preferred.
Proficiency in MS Word, Excel, Outlook, and PowerPoint.
Knowledge of POS systems.
Strong facilitation, presentation, and communication skills.
Effective time management, prioritization and multi‑tasking capabilities.
Good judgment and problem‑solving skills.
Excellent interpersonal and people skills; high level of integrity with the ability to handle sensitive and confidential information in a professional manner.
Ability to effectively develop employees, set direction, and measure success.
Must display and live out Lead with Love qualities strongly rooted in Herschend culture by being patient, kind, humble, respectful, selfless, forgiving, honest, and dedicated.
Must be committed to continuous improvement.
Equal Opportunity Employer
#J-18808-Ljbffr
General Manager Operations
role at
PINK Adventure Tours
Since it was founded in 1960, Pink Jeep Tours has remained the premier off‑road adventure company. What started as America’s first Jeep® tour has become signature excursions in Sedona, the Grand Canyon, Las Vegas, Pigeon Forge, and Branson. We are honored to have taken over 5 million guests on tour and have achieved an NPS rating of 89%.
Since 2018, Pink Jeep Tours has been part of Herschend Enterprises, Parks and Adventure division. For over 70 years, Herschend Enterprises has operated with the purpose of bringing families closer together by Creating Memories Worth Repeating®. As an equal opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
Position Summary Pink Adventure Tours has an exciting opportunity for a General Manager to join our team. The General Manager (GM) plays a vital role in shaping and enhancing the employee experience, guest journey, and financial success. The General Manager and Property Leadership team will guide the team towards high Net Promoter Scores, Employee Net Promoter Scores, and all Financial KPI’s.
The General Manager is responsible for the day-to-day management of the location, overseeing supervisors and employees, and creating a company culture that aligns with the Pink Jeep Tours Mission and Values. This is a critical role that leads and supports 25‑30 employees. The position is based in Pigeon Forge, Tennessee.
How to Apply In order to be formally considered for this position, please apply on our careers page at www.pinkadventuretours.com.
Essential Functions
Key responsibility is to oversee the day‑to‑day operations and activities of all employees to ensure quality operations, service, safe vehicles, safe driving practices following Smith Driver training guidelines, and exceptional customer service from all team members. Includes assisting in the recruiting process, performance management, coaching and corrective action, and training to ensure safety expectations are adhered to. Works with the Director of Operations and the Vice President for continual process improvement driving better financial performance that meets or exceeds Annual Budgets.
Analyze productivity, organizational structure, employee skills and key business indicators and set goals accordingly. Measure results and make modifications as needed.
Develop and maintain ongoing relationships with regulating partners while ensuring company compliance with Operating Plans.
Complies with DOT regulations governing Tour Guide and Driver positions as applicable.
Works with Director of Safety & Training and Corporate Operations to define procedures for new tours, tour pricing, tour itineraries, etc., to ensure consistency across all locations.
Work with Marketing and or Group Sales Leaders to define special event guidelines / profitability goals and ensure compliance with applicable regulations/permits.
Work with Leadership team to create and enforce policy guidelines (i.e. tour rotations, breaks, vehicle assignments, passenger loads, dress code, safety procedures, etc.) to ensure consistency and best practices.
Analyze vehicle costs and repair trends and identify opportunities for improvement.
Ensure facilities and grounds are properly maintained and positively represent the company’s standards. Maintain trails for private land use as needed for tour execution.
Work with IT department to ensure all information systems (telephones, PCs, printers, software, servers, e‑mail, network administration and radios) are operating at optimal levels; appropriate back‑ups are maintained; system redundancies are in place in the event of an emergency and security is enforced.
Work with Director of Finance to ensure credit card processing, accounts receivable and accounts payable, and daily sales processes are properly managed.
Manage optimal staffing levels to ensure both responsive service levels growing a profitable operation.
Human Resource Management
Handles employee relations issues and coaching and disciplinary documentation within Pink Adventure Tours’ guidelines.
Works with Human Resources Manager or Director regarding recruiting and hiring practices.
Conducts employee training and performance evaluations per company policy.
Works with the Human Resources Manager or Director regarding job descriptions, pay scales and career paths to ensure consistency and engagement.
Consults with Human Resources and other leadership to implement programs to ensure positive employee morale and engagement.
Communication
Promotes positive and effective communication with all Pink Adventure Tours employees to promote positive results and a cohesive team environment.
Holds regular scheduled employee meetings, fosters open door policies and communicates regularly with staff providing positive guidance using lead with love principles.
Business Development
Assist in continued development of Pink Jeep Tours. Work with the Director of Operations, Vice President, and Marketing teams to identify business opportunities and present ideas for consideration with a continual focus on a Quality Customer Experience and financial performance.
Assist marketing as needed with Convention Visitor Bureaus, tourism organizations and other key relationships. Maintain positive relationships with multiple partners, and government agencies required to build the business.
Conducts operations within the parameters defined by the Forest Service, National Park, or other governing agencies or partners as applicable to ensure strong partnerships and continued business growth.
Works with Vice President and Finance Director to establish and review annual revenue budgets.
Travel This position requires up to 10% travel. Travel would be in the surrounding area and occasionally to other Herschend properties for training and/or meetings.
Required Education, Skills, and Experience
A minimum of 5 years General Manager experience with budgetary and financial P&L responsibility in a similar or greater size company.
Bachelor’s degree in Business Administration, Hospitality, or related preferred.
Proficiency in MS Word, Excel, Outlook, and PowerPoint.
Knowledge of POS systems.
Strong facilitation, presentation, and communication skills.
Effective time management, prioritization and multi‑tasking capabilities.
Good judgment and problem‑solving skills.
Excellent interpersonal and people skills; high level of integrity with the ability to handle sensitive and confidential information in a professional manner.
Ability to effectively develop employees, set direction, and measure success.
Must display and live out Lead with Love qualities strongly rooted in Herschend culture by being patient, kind, humble, respectful, selfless, forgiving, honest, and dedicated.
Must be committed to continuous improvement.
Equal Opportunity Employer
#J-18808-Ljbffr