Business Insider
Account Director, Travel & Auto Sales (West Coast)
Business Insider, Los Angeles, California, United States, 90079
Business Insider is hiring an Account Director, Luxury & Lifestyle – Auto, Travel (West Coast). We are looking for an experienced, client-facing, enthusiastic digital media expert capable of creating advertising solutions such as custom, content and data driven digital programs for Auto, Travel and Lifestyle clients. Experience and existing relationships in these markets are a must.
The Role & Team As an Account Director, Travel & Auto Sales, you will leverage your client contacts and digital marketing mindset and industry expertise to create value for clients, win new business and be integral to revenue and client growth for our team. You will work across Lifestyle verticals with a focus on Auto, Travel and Lifestyle (including some CPG, Entertainment, etc.). The Account Director, Travel & Auto Sales (West Coast) reports directly to the VP, Sales, Lifestyle & Luxury and sits on the Sales Team.
Key Responsibilities
Serve as an internal and external evangelist for Business Insider, clearly articulating the company's unique value proposition.
Lead high-level relationships with key Auto, Travel and Lifestyle clients and agencies.
Develop custom client solutions utilizing Business Insider's entire suite of products including Branded Content, Display, Video, Programmatic, Podcasts, Data and Live/Virtual Events.
Create, maintain, and sustain relationships with media agencies, creative agencies, and clients directly while hitting quarterly sales targets.
Work across multiple client and agency partners, i.e. branded content, video, digital and innovation teams, to deliver successful campaigns.
Coordinate with internal teams to ensure flawless pre-sale strategy and post-sale execution.
Drive consistency and strategy across cross-functional communication planning cycles, ensuring that all stakeholders are in the loop.
Serve as the internal voice of the client during planning and brainstorming.
Stay on top of cross-vertical industry trends, campaign performance, and competitive intelligence.
Lead the Auto, Travel and Lifestyle verticals, identifying industry trends, requesting relevant research, and developing sales materials.
Translate Business Insider's editorial and commercial strengths into solutions aligned to Auto, Travel and Lifestyle media buyers.
Represent Business Insider at industry events, partner meetings, and immersive presentations to drive business objectives and raise the profile of the BI brand.
Help Business Insider win share of wallet in a competitive set that includes publishers like NYT, WSJ, Bloomberg, Vox, and others.
Identify organic growth opportunities and areas for upsell (e.g. new lines of business, additional budget holders, tentpole moments).
The Ideal Candidate
A strong network.
You have strong relationships with clients and agencies alike and a track record of collaborating effectively in mutually beneficial ways.
8+ years of digital media expertise. The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and you must be able to sell these across various geographic areas.
A solid understanding of programmatic, both tech and sales sides of the business, is preferred.
An insatiable curiosity
combined with the ability to translate abstract concepts and ideas into actionable marketing solutions.
A strong creative mindset and passion for storytelling, technology, media, and selling, winning new business and growing existing business.
Deep understanding of the digital media space, how combinations of media platforms can bring value to clients and ability to position Business Insider's products and ad solutions on their behalf, and close deals.
All candidates must have at least a cursory knowledge of programmatic ad selling.
Salary & Benefits
Base salary: $140,000 - $150,000 (dependent on skills, experience, and competencies)
Additional bonus/commission
Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401k plan
Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity, but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
#J-18808-Ljbffr
The Role & Team As an Account Director, Travel & Auto Sales, you will leverage your client contacts and digital marketing mindset and industry expertise to create value for clients, win new business and be integral to revenue and client growth for our team. You will work across Lifestyle verticals with a focus on Auto, Travel and Lifestyle (including some CPG, Entertainment, etc.). The Account Director, Travel & Auto Sales (West Coast) reports directly to the VP, Sales, Lifestyle & Luxury and sits on the Sales Team.
Key Responsibilities
Serve as an internal and external evangelist for Business Insider, clearly articulating the company's unique value proposition.
Lead high-level relationships with key Auto, Travel and Lifestyle clients and agencies.
Develop custom client solutions utilizing Business Insider's entire suite of products including Branded Content, Display, Video, Programmatic, Podcasts, Data and Live/Virtual Events.
Create, maintain, and sustain relationships with media agencies, creative agencies, and clients directly while hitting quarterly sales targets.
Work across multiple client and agency partners, i.e. branded content, video, digital and innovation teams, to deliver successful campaigns.
Coordinate with internal teams to ensure flawless pre-sale strategy and post-sale execution.
Drive consistency and strategy across cross-functional communication planning cycles, ensuring that all stakeholders are in the loop.
Serve as the internal voice of the client during planning and brainstorming.
Stay on top of cross-vertical industry trends, campaign performance, and competitive intelligence.
Lead the Auto, Travel and Lifestyle verticals, identifying industry trends, requesting relevant research, and developing sales materials.
Translate Business Insider's editorial and commercial strengths into solutions aligned to Auto, Travel and Lifestyle media buyers.
Represent Business Insider at industry events, partner meetings, and immersive presentations to drive business objectives and raise the profile of the BI brand.
Help Business Insider win share of wallet in a competitive set that includes publishers like NYT, WSJ, Bloomberg, Vox, and others.
Identify organic growth opportunities and areas for upsell (e.g. new lines of business, additional budget holders, tentpole moments).
The Ideal Candidate
A strong network.
You have strong relationships with clients and agencies alike and a track record of collaborating effectively in mutually beneficial ways.
8+ years of digital media expertise. The role requires a sophisticated understanding of both creative custom packages and data-driven audience programs, and you must be able to sell these across various geographic areas.
A solid understanding of programmatic, both tech and sales sides of the business, is preferred.
An insatiable curiosity
combined with the ability to translate abstract concepts and ideas into actionable marketing solutions.
A strong creative mindset and passion for storytelling, technology, media, and selling, winning new business and growing existing business.
Deep understanding of the digital media space, how combinations of media platforms can bring value to clients and ability to position Business Insider's products and ad solutions on their behalf, and close deals.
All candidates must have at least a cursory knowledge of programmatic ad selling.
Salary & Benefits
Base salary: $140,000 - $150,000 (dependent on skills, experience, and competencies)
Additional bonus/commission
Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401k plan
Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more.
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity, but worried that you don't have 100% of the experience we're looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.
#J-18808-Ljbffr