Carrier
Carrier Energy Utility Marketing Manager
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Carrier Energy Utility Marketing Manager
role at
Carrier
Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world‑class, diverse workforce that puts the customer at the center of everything we do.
About the Role The Utility Marketing Manager holds a key strategic position at Carrier Energy, guiding the launch of battery‑enabled HVAC systems through effective partnerships with utilities and delivering ongoing adoption and marketing results. This role is responsible for developing clear, compelling campaigns and messaging that connect with utility customers and homeowners. Working closely with utility account managers and marketing teams, the manager creates engaging digital experiences and co‑marketing materials, monitors campaign results, and continually improves marketing strategies to strengthen the customer journey.
Key Responsibilities
Deliver market‑ready Carrier Energy marketing campaigns and messaging for utilities and utility customers.
Lead marketing campaign and performance for utility program set up and launch.
Ongoing adoption/campaign development and optimization.
Design and lead development for digital experience to support Carrier Energy solution sales with utility program alignment.
Lead collaboration on co‑marketing assets and campaign development.
Launch utility program marketing campaigns to support channel execution alongside utility program requirements.
Integrated Marketing
Lead the development and execution of integrated marketing strategies that align messaging, branding, and campaigns across paid, owned, and earned media.
Collaborate with cross‑functional teams including Key Account Management, product management, sales, and technical marketing to define competitive market opportunities and deliver demand‑generating campaigns.
Marketing Communications
Develop, plan, implement, and measure marketing messaging programs and create compelling content to promote products, services, and initiatives.
Experiential Marketing
Plan and execute live, in‑person and hybrid experiences that bring the brand to life to customers, partners and employees.
Brand Marketing
Ensure brand consistency and alignment, manage brand architecture, guidelines, and implementation across touchpoints.
Strategic Marketing
Sustain portfolio strategy, build brand reputation, and deliver integrated marketing campaigns.
Required Qualifications
Bachelor’s degree.
10+ years of experience in Marketing.
5+ years of experience in Marketing within the utility industry.
Ability to travel up to 30% domestically.
Preferred Qualifications
Master’s degree with minimum of 7 years of experience in marketing.
Proven success in launching multi‑channel marketing and PR campaigns for innovative solutions for utility customers.
Equal Opportunity Employer Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans’ Readjustment Assistance Act.
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Carrier Energy Utility Marketing Manager
role at
Carrier
Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world‑class, diverse workforce that puts the customer at the center of everything we do.
About the Role The Utility Marketing Manager holds a key strategic position at Carrier Energy, guiding the launch of battery‑enabled HVAC systems through effective partnerships with utilities and delivering ongoing adoption and marketing results. This role is responsible for developing clear, compelling campaigns and messaging that connect with utility customers and homeowners. Working closely with utility account managers and marketing teams, the manager creates engaging digital experiences and co‑marketing materials, monitors campaign results, and continually improves marketing strategies to strengthen the customer journey.
Key Responsibilities
Deliver market‑ready Carrier Energy marketing campaigns and messaging for utilities and utility customers.
Lead marketing campaign and performance for utility program set up and launch.
Ongoing adoption/campaign development and optimization.
Design and lead development for digital experience to support Carrier Energy solution sales with utility program alignment.
Lead collaboration on co‑marketing assets and campaign development.
Launch utility program marketing campaigns to support channel execution alongside utility program requirements.
Integrated Marketing
Lead the development and execution of integrated marketing strategies that align messaging, branding, and campaigns across paid, owned, and earned media.
Collaborate with cross‑functional teams including Key Account Management, product management, sales, and technical marketing to define competitive market opportunities and deliver demand‑generating campaigns.
Marketing Communications
Develop, plan, implement, and measure marketing messaging programs and create compelling content to promote products, services, and initiatives.
Experiential Marketing
Plan and execute live, in‑person and hybrid experiences that bring the brand to life to customers, partners and employees.
Brand Marketing
Ensure brand consistency and alignment, manage brand architecture, guidelines, and implementation across touchpoints.
Strategic Marketing
Sustain portfolio strategy, build brand reputation, and deliver integrated marketing campaigns.
Required Qualifications
Bachelor’s degree.
10+ years of experience in Marketing.
5+ years of experience in Marketing within the utility industry.
Ability to travel up to 30% domestically.
Preferred Qualifications
Master’s degree with minimum of 7 years of experience in marketing.
Proven success in launching multi‑channel marketing and PR campaigns for innovative solutions for utility customers.
Equal Opportunity Employer Carrier is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. Carrier provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans’ Readjustment Assistance Act.
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