Forms+Surfaces
Overview
If you thrive on turning insight into action — building marketing strategies that connect audiences, messaging, and channels to drive growth — this role is for you.
We are seeking a
Marketing Manager — Architectural Products
skilled at defining positioning, value propositions, and messaging that clarifies what to say (not necessarily how to say it) to connect with our audiences and drive specifications and sales. The core of this role is hands‑on: guiding messaging, defining content strategy, prioritizing channels, and aligning strategies across the funnel. You’ll track KPIs, optimize programs for performance, and lead CEU development, trade show strategy, and sales rep enablement — collaborating with product and brand leaders to ensure our tools, messaging, and channels all work together to drive growth.
Our portfolio includes high‑end materials for feature walls and column covers, as well as elevator cab interior systems packaged with our materials. Because our audiences include both specifiers (architects and designers) and buyers (elevator contractors and building owners), this role requires a marketer who understands how to tailor strategies to each. For specifiers, that means building programs around education and inspiration — trade shows, CEUs, and thought leadership content. For contractors and buyers, it means delivering clarity and accessibility through PPC, SEO, trade publications, and direct communications. You’ll own the channel strategy for both audiences, ensuring each message meets its audience where they are and moves them toward specification and purchase.
Core Responsibilities Revenue Growth
Create and lead marketing strategies that directly support specifications and contractor sales.
Audience Strategy & Messaging
Identify the value propositions for our Specifier and Contractor audiences
Own messaging guides to ensure clarity and consistency across channels
Develop marketing plans tailored to the motivations and behaviors of each audience
Define the marketing requirements for design tools and all marketing touch points based upon deep knowledge of the buyer’s journey
Channel Strategy & Execution
Own both offline and online channel strategies across the funnel, tracking performance and driving continuous improvement
Lead CEU program development, trade show strategy, and sales rep enablement
Own the email marketing program end‑to‑end — develop strategy, set KPIs, and track performance to drive engagement
Collaborate with Product Managers and the Brand Content Manager to produce aligned collateral and sales tools
Manage PR and trade publication presence to extend reach and reinforce positioning
Qualifications
Proven success in developing and executing marketing strategies that drive measurable revenue growth
Experience in B2B marketing, ideally in building materials, architectural products, or commercial interiors
Strong understanding of how to market differently to specifiers (architects, designers) and buyers (contractors, building owners)
Experience leading trade shows, CEU programs, events, and rep enablement initiatives
Strong communicator with a mix of strategic thinking and hands‑on execution skills
Why Join Us This is a chance to step into a fun, creative, and strategic role where your work will directly shape how our products connect with the market. We are an innovative, vibrant, and collaborative team in a brand‑building phase — passionate about making great products and supporting our salespeople.
We love what we do, we support each other, and we’re excited to bring in someone who shares our energy and drive.
Benefits
401k
401k matching
Dental Insurance
Employee Assistance Program
Health Insurance
Health Savings Account
Life Insurance
Paid Time Off
Referral Program
Retirement Plan
Vision Insurance
Forms Surfaces is an equal‑opportunity employer. #J-18808-Ljbffr
We are seeking a
Marketing Manager — Architectural Products
skilled at defining positioning, value propositions, and messaging that clarifies what to say (not necessarily how to say it) to connect with our audiences and drive specifications and sales. The core of this role is hands‑on: guiding messaging, defining content strategy, prioritizing channels, and aligning strategies across the funnel. You’ll track KPIs, optimize programs for performance, and lead CEU development, trade show strategy, and sales rep enablement — collaborating with product and brand leaders to ensure our tools, messaging, and channels all work together to drive growth.
Our portfolio includes high‑end materials for feature walls and column covers, as well as elevator cab interior systems packaged with our materials. Because our audiences include both specifiers (architects and designers) and buyers (elevator contractors and building owners), this role requires a marketer who understands how to tailor strategies to each. For specifiers, that means building programs around education and inspiration — trade shows, CEUs, and thought leadership content. For contractors and buyers, it means delivering clarity and accessibility through PPC, SEO, trade publications, and direct communications. You’ll own the channel strategy for both audiences, ensuring each message meets its audience where they are and moves them toward specification and purchase.
Core Responsibilities Revenue Growth
Create and lead marketing strategies that directly support specifications and contractor sales.
Audience Strategy & Messaging
Identify the value propositions for our Specifier and Contractor audiences
Own messaging guides to ensure clarity and consistency across channels
Develop marketing plans tailored to the motivations and behaviors of each audience
Define the marketing requirements for design tools and all marketing touch points based upon deep knowledge of the buyer’s journey
Channel Strategy & Execution
Own both offline and online channel strategies across the funnel, tracking performance and driving continuous improvement
Lead CEU program development, trade show strategy, and sales rep enablement
Own the email marketing program end‑to‑end — develop strategy, set KPIs, and track performance to drive engagement
Collaborate with Product Managers and the Brand Content Manager to produce aligned collateral and sales tools
Manage PR and trade publication presence to extend reach and reinforce positioning
Qualifications
Proven success in developing and executing marketing strategies that drive measurable revenue growth
Experience in B2B marketing, ideally in building materials, architectural products, or commercial interiors
Strong understanding of how to market differently to specifiers (architects, designers) and buyers (contractors, building owners)
Experience leading trade shows, CEU programs, events, and rep enablement initiatives
Strong communicator with a mix of strategic thinking and hands‑on execution skills
Why Join Us This is a chance to step into a fun, creative, and strategic role where your work will directly shape how our products connect with the market. We are an innovative, vibrant, and collaborative team in a brand‑building phase — passionate about making great products and supporting our salespeople.
We love what we do, we support each other, and we’re excited to bring in someone who shares our energy and drive.
Benefits
401k
401k matching
Dental Insurance
Employee Assistance Program
Health Insurance
Health Savings Account
Life Insurance
Paid Time Off
Referral Program
Retirement Plan
Vision Insurance
Forms Surfaces is an equal‑opportunity employer. #J-18808-Ljbffr