THEIA JOBS
VP of Global Marketing, Orangetheory Fitness (JN -102025-5828)
THEIA JOBS, Boca Raton, Florida, us, 33481
VP of Global Marketing, Orangetheory Fitness
The VP of Global Marketing is responsible for Marketing and Brand strategy for Orangetheory Fitness globally as well as the end-to-end consumer experience domestically. The role leads and influences the entire Franchisee Network in core marketing strategy, including advertising spend, creative execution, and brand growth. The VP also oversees digital and traditional marketing campaigns, local studio ramp‑up, social content, creative execution, consumer public relations, member engagement, and retention programs. Responsibilities & Impact
Lead global brand strategy and global brand identity. Develop communications and content strategy plans and brand activation. Orchestrate domestic communication campaigns/programs with internal and external partners. Manage communication budgets and review/approve financial commitments. Provide outside‑in view of emerging communication trends and champion testing. Strengths & Background
Bachelor’s degree in marketing, business administration, communications, or related field required. MBA or Master’s degree in marketing, strategy, or international business preferred. 15+ years of progressive marketing experience, including at least 7 years in senior leadership roles with global scope. Experience leading marketing within a franchised system for a multi‑unit, customer‑facing brand. Demonstrated success scaling marketing programs across international markets (North America, EMEA, APAC). Proven success leading high‑performing global teams, agencies, and cross‑functional partners. What’s in it for you?
Medical, dental and vision coverage. Life and disability insurance. Unlimited time off + paid holidays. Fridays off between Memorial Day and Labor Day. 401(k) savings plan matching at 4%. 10 coaching and therapy sessions. Brand discounts and reimbursements. In‑house workout facilities. Professional development opportunities. WORK SCHEDULE
This hybrid work model is observed for employees at the Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices. Remote optional: Wednesdays and Fridays. On‑site days: Mondays, Tuesdays, and Thursdays. DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated. Seniority level
Executive Employment type
Full‑time Job function
Marketing Industries
Wellness and fitness services
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The VP of Global Marketing is responsible for Marketing and Brand strategy for Orangetheory Fitness globally as well as the end-to-end consumer experience domestically. The role leads and influences the entire Franchisee Network in core marketing strategy, including advertising spend, creative execution, and brand growth. The VP also oversees digital and traditional marketing campaigns, local studio ramp‑up, social content, creative execution, consumer public relations, member engagement, and retention programs. Responsibilities & Impact
Lead global brand strategy and global brand identity. Develop communications and content strategy plans and brand activation. Orchestrate domestic communication campaigns/programs with internal and external partners. Manage communication budgets and review/approve financial commitments. Provide outside‑in view of emerging communication trends and champion testing. Strengths & Background
Bachelor’s degree in marketing, business administration, communications, or related field required. MBA or Master’s degree in marketing, strategy, or international business preferred. 15+ years of progressive marketing experience, including at least 7 years in senior leadership roles with global scope. Experience leading marketing within a franchised system for a multi‑unit, customer‑facing brand. Demonstrated success scaling marketing programs across international markets (North America, EMEA, APAC). Proven success leading high‑performing global teams, agencies, and cross‑functional partners. What’s in it for you?
Medical, dental and vision coverage. Life and disability insurance. Unlimited time off + paid holidays. Fridays off between Memorial Day and Labor Day. 401(k) savings plan matching at 4%. 10 coaching and therapy sessions. Brand discounts and reimbursements. In‑house workout facilities. Professional development opportunities. WORK SCHEDULE
This hybrid work model is observed for employees at the Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices. Remote optional: Wednesdays and Fridays. On‑site days: Mondays, Tuesdays, and Thursdays. DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve. EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated. Seniority level
Executive Employment type
Full‑time Job function
Marketing Industries
Wellness and fitness services
#J-18808-Ljbffr