Puffy
Head of Affiliate Marketing (Remote)
Join Puffy and take ownership of our global affiliate strategy. You will be given total ownership of a core growth channel and an AI-native toolbox to make it happen. This isn’t just the next chapter in your career—it’s the opportunity to write an entirely new playbook for the industry.
Compensation Competitive salary range of
USD $100k - $130k per annum
based on experience and qualifications, with opportunity for up to 30% additional target‑based performance bonus, making your expected total compensation
USD $165K+
per annum.
Responsibilities
Drive the partnership strategy and work directly with our Director of Marketing to execute and refine the affiliate vision.
Act with radical freedom: manage budgets, negotiate groundbreaking deals, and scale winning partners without layers of approval.
Become the kingmaker: lead the partnership ecosystem and drive Puffy’s multi‑million dollar revenue stream.
Own growth metrics: target new partners, secure top placements, and deliver measurable ROI.
Qualifications
5+ years building dominant affiliate programs in the hyper‑competitive North American D2C mattress industry.
Master negotiator who uses data to architect strategies that exceed ROAS goals.
Strong relationship builder: build unbreakable relationships with the most powerful organic publishers and performance partners.
Experience with AI‑native tools and an autonomous, results‑driven mindset.
Benefits
Remote‑first opportunity with a global, elite level team.
Auto‑growth product and world‑class AI tools (Impact, Partnerize) to scale partnerships.
Direct line from partnership strategy to global revenue, with exposure to executive leadership.
Full equity and generous performance bonus package.
Success Metrics Your performance is measured by tangible, high‑impact results from the moment you start. Your first 90‑day mission is clear.
KPI #1: Land a New Strategic Partner
Target: Launch one new affiliate partner generating
$100K in first‑click revenue
within 90 days.
ROI Requirements: 30‑day payback, 300% ROAS minimum, 5X ROI within 6 months.
KPI #2: Secure a Tier‑1 Publisher Placement
Target: Secure a
Top 10 placement
for Puffy in a Tier‑1 "Best Mattresses" guide.
Tier‑1 Publishers: Sleep Foundation, Forbes, Good Housekeeping, Wirecutter/NYT, Sleepopolis.
Timeline: Month 1 – secure review commitment from 3+ publishers; Month 2 – complete testing with 2+ publishers; Month 3 – achieve published Top 10 placement.
Success Metrics: $50K+ monthly revenue from placement; 30‑day breakeven with performance guarantees; 200% ROI minimum (including all costs → commission + upfront).
Achieving this is the first step. In 12‑24 months, you will have built a world‑class partnership engine and be working with complete location flexibility while leading global affiliate strategy.
The alternative is clear: another year in a role where your potential is capped and your best ideas die in committee.
Ready to shape your story? Click "Apply" and take the first step.
#J-18808-Ljbffr
Compensation Competitive salary range of
USD $100k - $130k per annum
based on experience and qualifications, with opportunity for up to 30% additional target‑based performance bonus, making your expected total compensation
USD $165K+
per annum.
Responsibilities
Drive the partnership strategy and work directly with our Director of Marketing to execute and refine the affiliate vision.
Act with radical freedom: manage budgets, negotiate groundbreaking deals, and scale winning partners without layers of approval.
Become the kingmaker: lead the partnership ecosystem and drive Puffy’s multi‑million dollar revenue stream.
Own growth metrics: target new partners, secure top placements, and deliver measurable ROI.
Qualifications
5+ years building dominant affiliate programs in the hyper‑competitive North American D2C mattress industry.
Master negotiator who uses data to architect strategies that exceed ROAS goals.
Strong relationship builder: build unbreakable relationships with the most powerful organic publishers and performance partners.
Experience with AI‑native tools and an autonomous, results‑driven mindset.
Benefits
Remote‑first opportunity with a global, elite level team.
Auto‑growth product and world‑class AI tools (Impact, Partnerize) to scale partnerships.
Direct line from partnership strategy to global revenue, with exposure to executive leadership.
Full equity and generous performance bonus package.
Success Metrics Your performance is measured by tangible, high‑impact results from the moment you start. Your first 90‑day mission is clear.
KPI #1: Land a New Strategic Partner
Target: Launch one new affiliate partner generating
$100K in first‑click revenue
within 90 days.
ROI Requirements: 30‑day payback, 300% ROAS minimum, 5X ROI within 6 months.
KPI #2: Secure a Tier‑1 Publisher Placement
Target: Secure a
Top 10 placement
for Puffy in a Tier‑1 "Best Mattresses" guide.
Tier‑1 Publishers: Sleep Foundation, Forbes, Good Housekeeping, Wirecutter/NYT, Sleepopolis.
Timeline: Month 1 – secure review commitment from 3+ publishers; Month 2 – complete testing with 2+ publishers; Month 3 – achieve published Top 10 placement.
Success Metrics: $50K+ monthly revenue from placement; 30‑day breakeven with performance guarantees; 200% ROI minimum (including all costs → commission + upfront).
Achieving this is the first step. In 12‑24 months, you will have built a world‑class partnership engine and be working with complete location flexibility while leading global affiliate strategy.
The alternative is clear: another year in a role where your potential is capped and your best ideas die in committee.
Ready to shape your story? Click "Apply" and take the first step.
#J-18808-Ljbffr