Puffy
Join to apply for the
Head of Affiliate Marketing (Remote)
role at
Puffy
Direct message the job poster from Puffy
Are you the 1 in 38,712 Affiliate Managers who is bored with incremental gains and looking for a remote-first opportunity?
Forget optimizing campaigns. We’re looking for a builder to architect the world’s first AI-powered affiliate empire from anywhere in the world.
You’ll be given total ownership of a core growth channel and the AI-native toolbox to make it happen. This isn’t just the next chapter in your career—it's the opportunity to write an entirely new playbook for the industry.
Your Toolbox (The Unfair Advantage):
We are positioning affiliate as a core pillar of our global growth. You will be given
total ownership
and an
AI-Native Toolbox
to build the most innovative and profitable partnership ecosystem in the D2C mattress industry.
Compensation:
Competitive salary range of
USD $100k - $130K per annum
based on experience and qualifications, with the opportunity for up to 30% additional target-based performance bonus, making your expected total compensation
USD $165K+
per annum. This range represents our full compensation spectrum; specific offers are determined by relevant experience and demonstrated expertise.
At Puffy, we're not just offering a job. We're offering you a plan to realize your full potential:
Drive the Partnership Strategy:
Work directly with our Director of Marketing to execute and refine the affiliate vision. Your insights will shape our growth strategy.
Act with Radical Freedom:
We’ve eliminated red tape. You’ll have the budget, best-in-class tools (Impact, Partnerize), and autonomy to negotiate deals and scale partners without layers of approval.
Become the Kingmaker:
Work within an organization led by our Forbes Council Member CEO, gaining exposure to elite-level operations and leadership. You will see the direct impact of your partnership strategy on Puffy’s multi-million dollar revenue stream and position Puffy as a premier luxury mattress brand globally.
This role is for you if:
You have a
5+ year
history of building dominant
affiliate programs
in the hyper-competitive
North American D2C sleep industry .
You don’t just manage affiliates; you build strong relationships with top organic publishers and performance partners.
You are a master negotiator who uses data to architect winning strategies that exceed ROAS goals.
The Puffy DNA
We’re
restless, perpetually hungry, and fast-paced , driven by a belief that we can outperform any competitor. Let’s understand what success means for you:
Be the Owner:
You are empowered to make decisions and are accountable for results.
Execute with Urgency:
Move quickly with thoughtful decisions in a dynamic environment.
Demand Excellence:
Solve hard problems and push for the highest standards.
Go All-In:
When needed, rally as a team to achieve ambitious wins.
Here's What Success Looks Like:
Your first 90 days have two core objectives:
KPI #1: Land a New Strategic Partner
Target:
Launch one new affiliate partner generating
$100K
in first-click revenue within 90 days.
ROI Requirements:
Upfront fees: 30-day payback
Commissions: 300% ROAS minimum
Additional costs: 5X ROI within 6 months
KPI #2: Secure a Tier-1 Publisher Placement
Target:
Secure a
Top 10
placement for Puffy in a Tier-1 "Best Mattresses" guide
Tier-1 Publishers:
Sleep Foundation, Forbes, Good Housekeeping, Wirecutter/NYT, Sleepopolis
Timeline:
Month 1: Secure review commitments from 3+ publishers
Month 2: Complete testing with 2+ publishers
Month 3: Achieve published Top 10 placement
Success Metrics:
$50K+ monthly revenue from placement
If paid placement required: 30-day breakeven with performance guarantees
200% ROI minimum (including all costs – Commission + Upfront)
Achieving this is the first step. In 12-24 months, you will build a world-class partnership engine, enjoy location flexibility, and lead global affiliate strategy.
The Alternative is clear: another year in a role with capped potential and ideas dying in committee.
Ready to Shape Your Story?
Click "Apply" and take the first step.
Seniority level : Director
Employment type : Full-time
Job function : Business Development, Marketing, and Strategy/Planning
Industries : Retail
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Head of Affiliate Marketing (Remote)
role at
Puffy
Direct message the job poster from Puffy
Are you the 1 in 38,712 Affiliate Managers who is bored with incremental gains and looking for a remote-first opportunity?
Forget optimizing campaigns. We’re looking for a builder to architect the world’s first AI-powered affiliate empire from anywhere in the world.
You’ll be given total ownership of a core growth channel and the AI-native toolbox to make it happen. This isn’t just the next chapter in your career—it's the opportunity to write an entirely new playbook for the industry.
Your Toolbox (The Unfair Advantage):
We are positioning affiliate as a core pillar of our global growth. You will be given
total ownership
and an
AI-Native Toolbox
to build the most innovative and profitable partnership ecosystem in the D2C mattress industry.
Compensation:
Competitive salary range of
USD $100k - $130K per annum
based on experience and qualifications, with the opportunity for up to 30% additional target-based performance bonus, making your expected total compensation
USD $165K+
per annum. This range represents our full compensation spectrum; specific offers are determined by relevant experience and demonstrated expertise.
At Puffy, we're not just offering a job. We're offering you a plan to realize your full potential:
Drive the Partnership Strategy:
Work directly with our Director of Marketing to execute and refine the affiliate vision. Your insights will shape our growth strategy.
Act with Radical Freedom:
We’ve eliminated red tape. You’ll have the budget, best-in-class tools (Impact, Partnerize), and autonomy to negotiate deals and scale partners without layers of approval.
Become the Kingmaker:
Work within an organization led by our Forbes Council Member CEO, gaining exposure to elite-level operations and leadership. You will see the direct impact of your partnership strategy on Puffy’s multi-million dollar revenue stream and position Puffy as a premier luxury mattress brand globally.
This role is for you if:
You have a
5+ year
history of building dominant
affiliate programs
in the hyper-competitive
North American D2C sleep industry .
You don’t just manage affiliates; you build strong relationships with top organic publishers and performance partners.
You are a master negotiator who uses data to architect winning strategies that exceed ROAS goals.
The Puffy DNA
We’re
restless, perpetually hungry, and fast-paced , driven by a belief that we can outperform any competitor. Let’s understand what success means for you:
Be the Owner:
You are empowered to make decisions and are accountable for results.
Execute with Urgency:
Move quickly with thoughtful decisions in a dynamic environment.
Demand Excellence:
Solve hard problems and push for the highest standards.
Go All-In:
When needed, rally as a team to achieve ambitious wins.
Here's What Success Looks Like:
Your first 90 days have two core objectives:
KPI #1: Land a New Strategic Partner
Target:
Launch one new affiliate partner generating
$100K
in first-click revenue within 90 days.
ROI Requirements:
Upfront fees: 30-day payback
Commissions: 300% ROAS minimum
Additional costs: 5X ROI within 6 months
KPI #2: Secure a Tier-1 Publisher Placement
Target:
Secure a
Top 10
placement for Puffy in a Tier-1 "Best Mattresses" guide
Tier-1 Publishers:
Sleep Foundation, Forbes, Good Housekeeping, Wirecutter/NYT, Sleepopolis
Timeline:
Month 1: Secure review commitments from 3+ publishers
Month 2: Complete testing with 2+ publishers
Month 3: Achieve published Top 10 placement
Success Metrics:
$50K+ monthly revenue from placement
If paid placement required: 30-day breakeven with performance guarantees
200% ROI minimum (including all costs – Commission + Upfront)
Achieving this is the first step. In 12-24 months, you will build a world-class partnership engine, enjoy location flexibility, and lead global affiliate strategy.
The Alternative is clear: another year in a role with capped potential and ideas dying in committee.
Ready to Shape Your Story?
Click "Apply" and take the first step.
Seniority level : Director
Employment type : Full-time
Job function : Business Development, Marketing, and Strategy/Planning
Industries : Retail
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr