Sonos, Inc.
Senior Manager, Global Marketing Transformation & Operations
Sonos, Inc., Seattle, Washington, us, 98127
Senior Manager, Global Marketing Transformation & Operations
At Sonos we aim to create the ultimate listening experience. As part of the team you’ll collaborate with diverse people to realize our vision while fostering a community where everyone feels included and empowered.
Hybrid Position
- Some roles may be remote; this hybrid role requires applicants to live within commuting distance of our Seattle or Boston office.
Overview Senior Manager, Marketing Transformation & Operations reports to the Senior Director, Consumer Marketing and drives evolution in marketing capabilities while ensuring operational excellence. You’ll lead a team to optimize investments, extract insights, and streamline processes to amplify impact.
Responsibilities Define and champion the strategic roadmap for marketing transformation, identifying opportunities to enhance efficiency, effectiveness, and innovation across all marketing functions. Lead complex change initiatives, inspiring adoption and ensuring successful integration of new processes, technologies, and methodologies. Collaborate closely with marketing leadership to align operational initiatives with overall business objectives and drive a data-driven culture. Anticipate future marketing trends and technologies, advising on investments and capabilities needed to maintain Sonos’ competitive edge.
Oversee development and implementation of robust measurement frameworks to evaluate ROI of marketing campaigns using econometrics models, incrementality solutions, and modern attribution. Champion a culture of continuous improvement, leveraging insights to optimize marketing spend and resource allocation. Establish and track key performance indicators (KPIs) to ensure marketing efforts deliver tangible business outcomes.
Lead Marketing Analytics initiatives by generating deep, actionable insights from diverse data sources, informing strategic decisions and tactical optimizations. Ensure the integrity and accessibility of marketing data, integrating various data platforms for a holistic view of customer journeys and campaign performance. Present complex analytical findings in a clear, concise, and compelling manner to senior leadership and cross-functional partners.
Provide leadership and guidance to the Manager, Marketing Operations, ensuring seamless execution of marketing campaigns and initiatives. Identify and implement best practices for marketing technology stack utilization, automation, and workflow efficiency. Drive continuous improvement in marketing processes, from campaign planning to execution and reporting, ensuring scalability and compliance.
Lead, mentor, and develop a high-performing team across Marketing Effectiveness, Marketing Analytics, and Marketing Operations. Foster a collaborative and empowering environment that encourages innovation, professional growth, and accountability. Manage resource allocation and workload across the teams to ensure optimal performance and delivery against priorities.
Qualifications 8-10+ years in marketing operations, analytics, or effectiveness with at least 3+ years leading multiple functions or significant initiatives. Demonstrated success in leading and implementing marketing transformation initiatives and delivering measurable business impact. Proficiency in marketing measurement, including attribution modeling and campaign performance analysis. Strong understanding of marketing technology ecosystems (CRMs, DMPs, analytics platforms, marketing automation tools) and application to optimize efforts. Exceptional analytical and problem-solving skills, translating complex data into actionable insights and strategic recommendations. Excellent leadership and team development capabilities, managing and mentoring diverse teams. Superior communication and presentation skills, influencing and collaborating effectively with stakeholders at all levels. Bachelor’s degree or equivalent practical experience in Marketing, Business, Statistics, or related field.
Preferred Qualifications A master’s degree (MBA or equivalent) is a plus, but not required. Experience in consumer electronics or technology industry is a bonus. Hands‑on knowledge of AI use cases for business and marketing. Prior experience championing data privacy and compliance across marketing initiatives, ensuring adherence to global regulations (GDPR, CCPA, LGPD) and emerging AI‑specific privacy frameworks.
Visa Sponsorship Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. Applicants must be authorized to work for any U.S. employer, both now and in the future.
Compensation Base pay range: $145,000 – $181,700 (geographic location dependent). Specific pay offered will depend on qualifications and experience. Additional bonuses, equity, and benefits are not included in this range.
Benefits Medical, Dental, and Vision Insurance 401(k) plan with company matching and immediate vesting Open Time Off policy (OTO) – no tenure‑based vacation accrual required 80 hours of sick time upon hire, refreshed annually Up to 12 paid holidays per calendar year Generous paid leave program for new parents or family care, short‑ and long‑term disability Company‑paid Disability, Life, and AD&D Insurance Voluntary benefits (Life, AD&D, Accident, Pet Insurance) Mental health benefits Employee discount program & Sonos Radio HD – on us!
Notice to U.S. Job Applicants: Sonos is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e‑mail to accommodations@sonos.com and let us know the nature of your request and your contact information.
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Hybrid Position
- Some roles may be remote; this hybrid role requires applicants to live within commuting distance of our Seattle or Boston office.
Overview Senior Manager, Marketing Transformation & Operations reports to the Senior Director, Consumer Marketing and drives evolution in marketing capabilities while ensuring operational excellence. You’ll lead a team to optimize investments, extract insights, and streamline processes to amplify impact.
Responsibilities Define and champion the strategic roadmap for marketing transformation, identifying opportunities to enhance efficiency, effectiveness, and innovation across all marketing functions. Lead complex change initiatives, inspiring adoption and ensuring successful integration of new processes, technologies, and methodologies. Collaborate closely with marketing leadership to align operational initiatives with overall business objectives and drive a data-driven culture. Anticipate future marketing trends and technologies, advising on investments and capabilities needed to maintain Sonos’ competitive edge.
Oversee development and implementation of robust measurement frameworks to evaluate ROI of marketing campaigns using econometrics models, incrementality solutions, and modern attribution. Champion a culture of continuous improvement, leveraging insights to optimize marketing spend and resource allocation. Establish and track key performance indicators (KPIs) to ensure marketing efforts deliver tangible business outcomes.
Lead Marketing Analytics initiatives by generating deep, actionable insights from diverse data sources, informing strategic decisions and tactical optimizations. Ensure the integrity and accessibility of marketing data, integrating various data platforms for a holistic view of customer journeys and campaign performance. Present complex analytical findings in a clear, concise, and compelling manner to senior leadership and cross-functional partners.
Provide leadership and guidance to the Manager, Marketing Operations, ensuring seamless execution of marketing campaigns and initiatives. Identify and implement best practices for marketing technology stack utilization, automation, and workflow efficiency. Drive continuous improvement in marketing processes, from campaign planning to execution and reporting, ensuring scalability and compliance.
Lead, mentor, and develop a high-performing team across Marketing Effectiveness, Marketing Analytics, and Marketing Operations. Foster a collaborative and empowering environment that encourages innovation, professional growth, and accountability. Manage resource allocation and workload across the teams to ensure optimal performance and delivery against priorities.
Qualifications 8-10+ years in marketing operations, analytics, or effectiveness with at least 3+ years leading multiple functions or significant initiatives. Demonstrated success in leading and implementing marketing transformation initiatives and delivering measurable business impact. Proficiency in marketing measurement, including attribution modeling and campaign performance analysis. Strong understanding of marketing technology ecosystems (CRMs, DMPs, analytics platforms, marketing automation tools) and application to optimize efforts. Exceptional analytical and problem-solving skills, translating complex data into actionable insights and strategic recommendations. Excellent leadership and team development capabilities, managing and mentoring diverse teams. Superior communication and presentation skills, influencing and collaborating effectively with stakeholders at all levels. Bachelor’s degree or equivalent practical experience in Marketing, Business, Statistics, or related field.
Preferred Qualifications A master’s degree (MBA or equivalent) is a plus, but not required. Experience in consumer electronics or technology industry is a bonus. Hands‑on knowledge of AI use cases for business and marketing. Prior experience championing data privacy and compliance across marketing initiatives, ensuring adherence to global regulations (GDPR, CCPA, LGPD) and emerging AI‑specific privacy frameworks.
Visa Sponsorship Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. Applicants must be authorized to work for any U.S. employer, both now and in the future.
Compensation Base pay range: $145,000 – $181,700 (geographic location dependent). Specific pay offered will depend on qualifications and experience. Additional bonuses, equity, and benefits are not included in this range.
Benefits Medical, Dental, and Vision Insurance 401(k) plan with company matching and immediate vesting Open Time Off policy (OTO) – no tenure‑based vacation accrual required 80 hours of sick time upon hire, refreshed annually Up to 12 paid holidays per calendar year Generous paid leave program for new parents or family care, short‑ and long‑term disability Company‑paid Disability, Life, and AD&D Insurance Voluntary benefits (Life, AD&D, Accident, Pet Insurance) Mental health benefits Employee discount program & Sonos Radio HD – on us!
Notice to U.S. Job Applicants: Sonos is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e‑mail to accommodations@sonos.com and let us know the nature of your request and your contact information.
#J-18808-Ljbffr