Target
Lead, Integrated Commerce Platform Strategy and Activation(Remote Or Hybrid)
Target, Minneapolis, Minnesota, United States, 55400
Lead, Integrated Commerce Platform Strategy and Activation (Remote Or Hybrid)
Pay range: $92,000 - $166,000.
Target offers eligible team members comprehensive health benefits including medical, vision, dental, life insurance and more. Other benefits include 401(k), employee discount, paid sick leave, paid national holidays and paid vacation.
About Target: Working at Target means helping all families discover the joy of everyday life. Target is a well known brand that connects guests to the products and experiences they expect and deserve. Target must lead at the intersection of digital, physical and social.
As Integrated Commerce Platform Strategy & Activation Lead, you will define and activate our strategy across all elements of the integrated commerce landscape – driving financial and brand growth through partnerships with priority 3P platforms. Your primary focus will be establishing our strategy and measurement framework for off‑platform commerce and affiliate partner initiatives.
Key Responsibilities
Develop strategy, business case, and experimentation frameworks for commerce‑related experiences with new 3P platform partners.
Lead day‑to‑day coordination across internal partners (Marketing, Product, Legal, Finance, Engineering) and external platform partners to launch and scale commerce activations.
Drive business strategy and prioritization of product roadmap to ensure capabilities and technical foundation support Integrated Commerce priorities.
Support thought leadership efforts to educate the broader organization on off‑platform commerce, creators, and traditional affiliates as a growth driver for Target.
Support team efforts to build a culture that exemplifies the core Target values of connection, inclusivity, and drive.
Establish relationships with and partner closely with cross‑functional peers across Target – within Marketing, Merchandising, Digital, and Roundel on strategy development and activation.
Support Integrated Commerce leaders in developing and executing against long‑term strategy and goals.
Maintain an understanding of the broader digital e‑commerce industry – inclusive of evolving shopping behaviors, competitors, and market segments to support strategy development.
Support key elements of the Integrated Commerce team operating processes – specifically business planning and OKR routines.
About You
Bachelor's degree or equivalent experience.
6+ years of experience in Media/Tech Strategy & Operations, Merchandising, Management Consulting, or equivalent experience in an organization.
Comfortable navigating ambiguity, demonstrating a bias for action to drive business results.
Strong analytical problem‑solving skills and attention to detail.
Ability to analyze and synthesize complex information into actionable insights and recommendations.
Proven project management skills with experience leading cross‑functional initiatives.
Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth.
Excellent written and oral communication skills.
Work arrangement: Remote or Hybrid (Flex for Your Day) based on Target’s needs. Remote work means full‑time from home or an alternate location outside a Target location. Hybrid means the role may be performed either remote or onsite at a Target location depending on the day.
Benefits eligibility:
https://tgt.biz/BenefitsForYou_E
Americans With Disabilities Act (ADA): Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.
Application deadline is 10/30/2025.
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Target offers eligible team members comprehensive health benefits including medical, vision, dental, life insurance and more. Other benefits include 401(k), employee discount, paid sick leave, paid national holidays and paid vacation.
About Target: Working at Target means helping all families discover the joy of everyday life. Target is a well known brand that connects guests to the products and experiences they expect and deserve. Target must lead at the intersection of digital, physical and social.
As Integrated Commerce Platform Strategy & Activation Lead, you will define and activate our strategy across all elements of the integrated commerce landscape – driving financial and brand growth through partnerships with priority 3P platforms. Your primary focus will be establishing our strategy and measurement framework for off‑platform commerce and affiliate partner initiatives.
Key Responsibilities
Develop strategy, business case, and experimentation frameworks for commerce‑related experiences with new 3P platform partners.
Lead day‑to‑day coordination across internal partners (Marketing, Product, Legal, Finance, Engineering) and external platform partners to launch and scale commerce activations.
Drive business strategy and prioritization of product roadmap to ensure capabilities and technical foundation support Integrated Commerce priorities.
Support thought leadership efforts to educate the broader organization on off‑platform commerce, creators, and traditional affiliates as a growth driver for Target.
Support team efforts to build a culture that exemplifies the core Target values of connection, inclusivity, and drive.
Establish relationships with and partner closely with cross‑functional peers across Target – within Marketing, Merchandising, Digital, and Roundel on strategy development and activation.
Support Integrated Commerce leaders in developing and executing against long‑term strategy and goals.
Maintain an understanding of the broader digital e‑commerce industry – inclusive of evolving shopping behaviors, competitors, and market segments to support strategy development.
Support key elements of the Integrated Commerce team operating processes – specifically business planning and OKR routines.
About You
Bachelor's degree or equivalent experience.
6+ years of experience in Media/Tech Strategy & Operations, Merchandising, Management Consulting, or equivalent experience in an organization.
Comfortable navigating ambiguity, demonstrating a bias for action to drive business results.
Strong analytical problem‑solving skills and attention to detail.
Ability to analyze and synthesize complex information into actionable insights and recommendations.
Proven project management skills with experience leading cross‑functional initiatives.
Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth.
Excellent written and oral communication skills.
Work arrangement: Remote or Hybrid (Flex for Your Day) based on Target’s needs. Remote work means full‑time from home or an alternate location outside a Target location. Hybrid means the role may be performed either remote or onsite at a Target location depending on the day.
Benefits eligibility:
https://tgt.biz/BenefitsForYou_E
Americans With Disabilities Act (ADA): Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.
Application deadline is 10/30/2025.
#J-18808-Ljbffr