Target
Lead, Integrated Commerce Creator Affiliate Acquisition and Communications(Remot
Target, Minneapolis, Minnesota, United States, 55400
Lead, Integrated Commerce Creator Affiliate Acquisition and Communications (Remote Or Hybrid)
Target invites applications for the Lead, Integrated Commerce Creator Affiliate Acquisition and Communications role to join our dynamic Marketing, Media and Social Commerce organization.
Location:
Minneapolis, MN (Remote or Hybrid)
Pay Range:
$92,000.00 – $166,000.00
Our team is committed to creating meaningful experiences for all families and partners. We offer a comprehensive benefits package that includes medical, vision, dental, life insurance, Short- and Long-Term Disability, 401(k), paid time off, employee discount, and more.
About the Role As Integrated Commerce Lead, Creator Affiliate Acquisitions & Communications, you will define and activate a multi‑channel communication strategy to recruit, engage, and retain creator affiliates. Your work will drive brand growth through partnerships with platforms, creators, and affiliate partners. You will collaborate across functional teams to deliver end‑to‑end campaigns and measure performance using data‑driven insights.
Key Responsibilities
Lead creator CRM and communication strategy; define audience segmentation, messaging cadences, and lifecycle journeys across email, social, and community channels to drive recruitment, activation, and retention.
Execute and optimize campaigns; build and maintain automated workflows and outreach programs with the Creator Program Management team to convert new creators and re‑engage inactive ones.
Lead measurement and improve performance; track engagement and campaign effectiveness, using insights to refine content, cadence, and overall communication impact.
Support team efforts to build a culture that exemplifies Target values of connection, inclusivity, and drive.
Establish relationships and partner closely with cross‑functional peers across Marketing, Merchandising, Digital, and Roundel on strategy development and activation.
Support Integrated Commerce leaders in executing long‑term strategy and goals.
Maintain awareness of the broader digital ecommerce industry, including evolving shopping behaviors, competitors, and market segments to inform strategy.
Support key Integrated Commerce team processes, including business planning and OKR routines.
About You
Bachelor's degree or equivalent experience.
6+ years of experience in CRM & Email Marketing (e.g., Klaviyo, HubSpot), Creator/Influencer Marketing or Affiliate Programs, Content & Social Communications, or equivalent.
Comfortable navigating ambiguity and demonstrating a bias for action to drive business results.
Strong analytical, problem‑solving skills, and attention to detail.
Ability to analyze and synthesize complex information into actionable insights and recommendations.
Proven project management skills with experience leading cross‑functional initiatives.
Track record of continuous improvement and leveraging experiences for professional growth.
Excellent written and oral communication skills.
Benefits Eligibility To learn about the benefits package eligible for this role, visit https://tgt.biz/BenefitsForYou_E.
Americans With Disabilities Act (ADA) Target will make reasonable accommodations for applicants with disabilities. Please contact candidate.accommodations@HRHelp.Target.com if you need an accommodation during the application or interview process.
Application Deadline Application deadline is 11/02/2025.
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Location:
Minneapolis, MN (Remote or Hybrid)
Pay Range:
$92,000.00 – $166,000.00
Our team is committed to creating meaningful experiences for all families and partners. We offer a comprehensive benefits package that includes medical, vision, dental, life insurance, Short- and Long-Term Disability, 401(k), paid time off, employee discount, and more.
About the Role As Integrated Commerce Lead, Creator Affiliate Acquisitions & Communications, you will define and activate a multi‑channel communication strategy to recruit, engage, and retain creator affiliates. Your work will drive brand growth through partnerships with platforms, creators, and affiliate partners. You will collaborate across functional teams to deliver end‑to‑end campaigns and measure performance using data‑driven insights.
Key Responsibilities
Lead creator CRM and communication strategy; define audience segmentation, messaging cadences, and lifecycle journeys across email, social, and community channels to drive recruitment, activation, and retention.
Execute and optimize campaigns; build and maintain automated workflows and outreach programs with the Creator Program Management team to convert new creators and re‑engage inactive ones.
Lead measurement and improve performance; track engagement and campaign effectiveness, using insights to refine content, cadence, and overall communication impact.
Support team efforts to build a culture that exemplifies Target values of connection, inclusivity, and drive.
Establish relationships and partner closely with cross‑functional peers across Marketing, Merchandising, Digital, and Roundel on strategy development and activation.
Support Integrated Commerce leaders in executing long‑term strategy and goals.
Maintain awareness of the broader digital ecommerce industry, including evolving shopping behaviors, competitors, and market segments to inform strategy.
Support key Integrated Commerce team processes, including business planning and OKR routines.
About You
Bachelor's degree or equivalent experience.
6+ years of experience in CRM & Email Marketing (e.g., Klaviyo, HubSpot), Creator/Influencer Marketing or Affiliate Programs, Content & Social Communications, or equivalent.
Comfortable navigating ambiguity and demonstrating a bias for action to drive business results.
Strong analytical, problem‑solving skills, and attention to detail.
Ability to analyze and synthesize complex information into actionable insights and recommendations.
Proven project management skills with experience leading cross‑functional initiatives.
Track record of continuous improvement and leveraging experiences for professional growth.
Excellent written and oral communication skills.
Benefits Eligibility To learn about the benefits package eligible for this role, visit https://tgt.biz/BenefitsForYou_E.
Americans With Disabilities Act (ADA) Target will make reasonable accommodations for applicants with disabilities. Please contact candidate.accommodations@HRHelp.Target.com if you need an accommodation during the application or interview process.
Application Deadline Application deadline is 11/02/2025.
#J-18808-Ljbffr