Wolters Kluwer
Marketing Associate Director - Partner & Alliances
Wolters Kluwer, New York, New York, us, 10261
Associate Director, Global Partner Marketing
Location:
UK or USA (hyrbid) Department:
Marketing | Partner Ecosystem Reports to:
VP, Marketing, CP & ESG Tagetik About the Role
We’re looking for a strategic and execution-focused
Associate Director of Global Partner Marketing
to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a
proven enterprise software marketer
who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth. What You’ll Do
Strategic Leadership & Execution
Develop and own the
Global Partner Marketing Strategy , aligning with business objectives and partner priorities. Collaborate with strategic partners and internal stakeholders to co-create
joint marketing campaigns
that drive measurable pipeline impact. Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints. Content & Communication
Lead the creation of
partner-facing assets
including digital brochures, web pages, and sales enablement materials to support the Global Partner Program. Own the
partner communication strategy , including quarterly newsletters, internal updates, and external messaging to foster engagement and community. Maintain and evolve the
partner section of the corporate website , ensuring content is current, compelling, and aligned with brand standards. Event & Program Support
Support partner-related elements of global events such as
Sales Kick-Off ,
Partner Kick-Off , and
InTouch series. Help organize and run a
Partner Advisory Board , including agenda development, logistics, and follow-up communications. Enablement & Infrastructure
Create standardized
partner presentation decks
and materials Contribute to the development and ongoing management of the
partner training portal
ensuring content is relevant and accessible. Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging. Measurement & Optimization
Track and report on
global partner marketing metrics , including lead generation and pipeline contribution from partner-led activities. Continuously optimize campaigns and programs based on performance data and partner feedback. What You Bring
7+ years of experience in
B2B enterprise software marketing , with a focus on partner or channel marketing. Demonstrated success in building and executing
global partner marketing strategies . Strong understanding of
strategic alliances , especially with consulting firms and system integrators. Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels. Experience with sales & marketing tools such as
Highspot ,
Salesforce ,
Marketo , or similar platforms. Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment. Bachelor's degree in Marketing, Business, Technology or related field Ability to travel 25% domestic and international Why Join Us?
Partner marketing is a strategic growth engine for our business. This role offers the opportunity to: Shape the future of our
global partner ecosystem Work with
industry-leading partners
and internal teams across geographies Deliver
high-visibility programs
that directly impact pipeline and revenue Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850
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Location:
UK or USA (hyrbid) Department:
Marketing | Partner Ecosystem Reports to:
VP, Marketing, CP & ESG Tagetik About the Role
We’re looking for a strategic and execution-focused
Associate Director of Global Partner Marketing
to lead our partner marketing initiatives across regions and strategic alliances. This is a high-impact role for a
proven enterprise software marketer
who thrives in both strategy development and hands-on execution. You’ll work closely with global consulting firms (including Big5), regional marketing and sales teams, and our growing partner ecosystem to drive awareness, engagement, and pipeline growth. What You’ll Do
Strategic Leadership & Execution
Develop and own the
Global Partner Marketing Strategy , aligning with business objectives and partner priorities. Collaborate with strategic partners and internal stakeholders to co-create
joint marketing campaigns
that drive measurable pipeline impact. Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints. Content & Communication
Lead the creation of
partner-facing assets
including digital brochures, web pages, and sales enablement materials to support the Global Partner Program. Own the
partner communication strategy , including quarterly newsletters, internal updates, and external messaging to foster engagement and community. Maintain and evolve the
partner section of the corporate website , ensuring content is current, compelling, and aligned with brand standards. Event & Program Support
Support partner-related elements of global events such as
Sales Kick-Off ,
Partner Kick-Off , and
InTouch series. Help organize and run a
Partner Advisory Board , including agenda development, logistics, and follow-up communications. Enablement & Infrastructure
Create standardized
partner presentation decks
and materials Contribute to the development and ongoing management of the
partner training portal
ensuring content is relevant and accessible. Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging. Measurement & Optimization
Track and report on
global partner marketing metrics , including lead generation and pipeline contribution from partner-led activities. Continuously optimize campaigns and programs based on performance data and partner feedback. What You Bring
7+ years of experience in
B2B enterprise software marketing , with a focus on partner or channel marketing. Demonstrated success in building and executing
global partner marketing strategies . Strong understanding of
strategic alliances , especially with consulting firms and system integrators. Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels. Experience with sales & marketing tools such as
Highspot ,
Salesforce ,
Marketo , or similar platforms. Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment. Bachelor's degree in Marketing, Business, Technology or related field Ability to travel 25% domestic and international Why Join Us?
Partner marketing is a strategic growth engine for our business. This role offers the opportunity to: Shape the future of our
global partner ecosystem Work with
industry-leading partners
and internal teams across geographies Deliver
high-visibility programs
that directly impact pipeline and revenue Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $153,200 - $216,850
#J-18808-Ljbffr