Purchasing Power
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Vice President, Business Marketing
role at
Purchasing Power .
Overview Purchasing Power is a Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and travel offerings through convenient payroll deduction, helping employees achieve financial flexibility. The Vice President of Business Marketing will lead B2B and client marketing strategy, operations, and execution to drive and support the company’s growth.
Responsibilities
Integrated B2B and client marketing strategy
Develop and execute an integrated B2B and client marketing strategy aligned to company growth objectives
Lead campaigns to drive brand awareness, market presence, and qualified lead generation for Purchasing Power
Oversee development of marketing messaging and positioning to influence prospects, clients, and partners
Ensure consistency of B2B brand voice and messaging across all marketing touchpoints
Leverage data and analytics to monitor campaign performance, optimize marketing spend, and inform future strategies
Client & Partner Marketing
Drive strategies that support clients’ efforts to engage employees and maximize program adoption
Develop campaigns, collateral, toolkits, and resources for clients to communicate program value internally
Partner with client-facing teams to design co-branded campaigns, content, and engagement strategies
Oversee planning and execution of client and partner events, conferences, and experiences
Lead, mentor, and develop a diverse marketing team across multiple functions, fostering collaboration and professional growth
Build organizational capability in areas including B2B demand generation, client marketing, marketing operations, and events
Create a culture of accountability, innovation, and continuous improvement
Marketing Operations & Alignment
Oversee marketing operations, processes, and technology to drive efficiency and scale
Manage marketing budgets and resources to ensure optimal ROI
Collaborate cross-functionally with Sales, Account Management, Sales Enablement, B2C Lifecycle Marketing, and Analytics to ensure marketing strategies directly support pipeline and revenue outcomes
Measure and report on marketing performance, demonstrating clear contribution to business growth
Qualifications
Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree preferred
10+ years of progressive experience in B2B marketing, with a strong track record of driving awareness, demand generation, and revenue growth
Proven experience in managing and developing a diverse, high-performing marketing team
Experience using Microsoft Office (Word, Excel, PowerPoint)
Deep understanding of market development, segmentation, and go-to-market strategies
Strong communication, storytelling, and strategic marketing skills
Data-driven mindset with expertise in leveraging analytics, reporting, and insights to drive decision-making
Experience in client marketing, partner marketing, and event execution strongly preferred
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
Strategic thinker with a hands-on approach, capable of executing both at a high level and in day-to-day operations
Benefits
401k Retirement Plan
Flexible PTO
Employee Purchase Program
What We Stand For
We act with intensity, urgency and a passion for supporting our customers and growing our business. We strive for excellence.
We hold ourselves accountable and expect it of each other. We attack problems with a positive “can do” attitude. We do what we say we’ll do.
We deliver as one team, working together with integrity, respect, trust, transparency, and fun. We are better because we work here.
We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage.
We exhibit innate curiosity and creativity to innovate and reimagine how things can be done. We ask, is there a better way?
Purchasing Power is an equal opportunity employer. At Purchasing Power, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.
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Vice President, Business Marketing
role at
Purchasing Power .
Overview Purchasing Power is a Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and travel offerings through convenient payroll deduction, helping employees achieve financial flexibility. The Vice President of Business Marketing will lead B2B and client marketing strategy, operations, and execution to drive and support the company’s growth.
Responsibilities
Integrated B2B and client marketing strategy
Develop and execute an integrated B2B and client marketing strategy aligned to company growth objectives
Lead campaigns to drive brand awareness, market presence, and qualified lead generation for Purchasing Power
Oversee development of marketing messaging and positioning to influence prospects, clients, and partners
Ensure consistency of B2B brand voice and messaging across all marketing touchpoints
Leverage data and analytics to monitor campaign performance, optimize marketing spend, and inform future strategies
Client & Partner Marketing
Drive strategies that support clients’ efforts to engage employees and maximize program adoption
Develop campaigns, collateral, toolkits, and resources for clients to communicate program value internally
Partner with client-facing teams to design co-branded campaigns, content, and engagement strategies
Oversee planning and execution of client and partner events, conferences, and experiences
Lead, mentor, and develop a diverse marketing team across multiple functions, fostering collaboration and professional growth
Build organizational capability in areas including B2B demand generation, client marketing, marketing operations, and events
Create a culture of accountability, innovation, and continuous improvement
Marketing Operations & Alignment
Oversee marketing operations, processes, and technology to drive efficiency and scale
Manage marketing budgets and resources to ensure optimal ROI
Collaborate cross-functionally with Sales, Account Management, Sales Enablement, B2C Lifecycle Marketing, and Analytics to ensure marketing strategies directly support pipeline and revenue outcomes
Measure and report on marketing performance, demonstrating clear contribution to business growth
Qualifications
Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree preferred
10+ years of progressive experience in B2B marketing, with a strong track record of driving awareness, demand generation, and revenue growth
Proven experience in managing and developing a diverse, high-performing marketing team
Experience using Microsoft Office (Word, Excel, PowerPoint)
Deep understanding of market development, segmentation, and go-to-market strategies
Strong communication, storytelling, and strategic marketing skills
Data-driven mindset with expertise in leveraging analytics, reporting, and insights to drive decision-making
Experience in client marketing, partner marketing, and event execution strongly preferred
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
Strategic thinker with a hands-on approach, capable of executing both at a high level and in day-to-day operations
Benefits
401k Retirement Plan
Flexible PTO
Employee Purchase Program
What We Stand For
We act with intensity, urgency and a passion for supporting our customers and growing our business. We strive for excellence.
We hold ourselves accountable and expect it of each other. We attack problems with a positive “can do” attitude. We do what we say we’ll do.
We deliver as one team, working together with integrity, respect, trust, transparency, and fun. We are better because we work here.
We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage.
We exhibit innate curiosity and creativity to innovate and reimagine how things can be done. We ask, is there a better way?
Purchasing Power is an equal opportunity employer. At Purchasing Power, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.
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