Logo
Shell

B&C and Spirax Brand Manager

Shell, New York, New York, us, 10261

Save Job

What is the role? PCMO marketing team is dedicated to driving business growth for the PCMO sector. We oversee multiple renowned brands including Shell Helix, Pennzoil, Shell Formula, Shell Spirax. Our business spans across diverse channels: E-commerce, key accounts and indirect channel primarily managed through distributors. The key responsibilities include establishing PCMO strategy, managing multiple brands, overseeing the E2E portfolio, developing integrated ATL and BTL marketing campaigns, and championing digital innovations. Our team is composed of young, passionate and collaborative marketers with diverse professional backgrounds.

What you’ll be doing

Develop the overall communication strategy for the Helix brand.

Proactively monitor competitive ATL initiatives and industry trends and collaborate with insight team to generate consumer insights.

Lead integrated ATL and BTL brand and social campaigns to improve brand KPIs e.g. awareness, preference & usage Achieve media targets through robust media planning, innovative media mix and data‑driven targeting tools.

Manage owned platforms to enhance brand exposure on social media.

As the Brand Manager of Spirax, you will be responsible for developing brand plans, designing brand activities, building the brand, and executing trade and consumer activities that directly impact business performance.

What you bring

5-10 years brand communication and marketing experience, with a focus on creative, media and social campaigns.

Strong internal stakeholder management and communication skills

Excellent strategic, analytic and creative thinking abilities

Previous working experience in the marketing department of Auto OEM companies (e.g. BMW, Benz, VW, GM, LiXiang, Huawei, XiaoMi) is preferred.

What we offer You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

Progress as a person as we work on the energy transition together.

Continuously grow the transferable skills you need to get ahead.

Work at the forefront of technology, trends, and practices.

Collaborate with experienced colleagues with unique expertise.

Achieve your balance in a values‑led culture that encourages you to be the best version of yourself.

Benefit from flexible working hours, and the possibility of remote/mobile working.

Perform at your best with a competitive starting salary and annual performance‑related salary increase – our pay and benefits packages are considered to be among the best in the world.

Take advantage of paid parental leave, including for non‑birthing parents.

Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

Grow as you progress through diverse career opportunities in national and international teams.

Gain access to a wide range of training and development programmes.

We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here.

We are committed to attracting a broader and more diverse pool of candidates. If this position doesn’t feel like the perfect fit for your qualifications right now, we’d still love to hear from you. Consider creating a profile in our Talent Community so we can keep you in mind for future opportunities that may align with your skills.

Shell in China

Shell's story in China dates back to more than one century ago. All of Shell’s core businesses are now represented in China and our head office in China is in Beijing.

As a leading global group of energy and petrochemical companies that is high up on the Fortune 500 list, Shell helps meet the world’s demand for energy in economically, environmentally and socially responsible ways. We embrace the ambition to be the most competitive and innovative energy company in the world.

Shell is an Equal Opportunity Employer.

#J-18808-Ljbffr