Cash App
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Product Lead, GTM (Go-to-Market)
role at
Cash App
We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.
The Role We are seeking a Go-to-Market Platform Product Lead to drive the vision, strategy, and execution of the technology stack that powers our sales, marketing, partnerships, and account management organizations.
Define vision & strategy: Own the roadmap for GTM Platform across CRM, marketing automation, customer success platforms, partner tools, and related integrations.
Stakeholder alignment: Partner with Sales, Marketing, and Customer Success leadership to translate business needs into scalable product requirements.
Execution & delivery: Lead end-to-end implementation and enhancement of GTM Platform, ensuring high adoption and measurable impact on productivity and revenue.
Process optimization: Standardize GTM workflows (lead-to-opportunity, opportunity-to-cash, customer lifecycle tracking) to enable visibility and efficiency.
Data & insights: Ensure systems provide accurate, reliable data for reporting, forecasting, and business insights.
Vendor management: Evaluate, select, and manage third-party solutions and integrations within the GTM tech stack.
Change management: Drive system adoption through clear communication, training, and continuous stakeholder engagement.
Cross‑functional leadership: Act as the bridge between business stakeholders, operations, and engineering/IT teams to deliver cohesive solutions.
You Have
7+ years of product management, systems/product ownership, or GTM operations experience in a SaaS or high‑growth technology company.
Proven track record owning GTM tools (e.g., Salesforce, HubSpot/Marketo, Gainsight, Outreach, Gong, CPQ tools, data enrichment solutions).
Strong understanding of GTM processes including pipeline management, territory planning, lead management, customer success, and renewals.
Technical proficiency with CRM architecture, APIs, integrations, and data flows.
Excellent communication skills with the ability to influence and build consensus across executive and operational teams.
Strong analytical mindset with experience building business cases and measuring ROI for systems investments.
Comfort working in fast‑paced, ambiguous environments with a bias for action.
Why Join Us
As our Go-to-Market Platform Product Lead, you will play a critical role in shaping the infrastructure that powers our growth. This is an opportunity to combine systems expertise, product leadership, and business acumen to deliver outsized impact across the company.
Block is an equal‑opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We consider qualified applicants with criminal histories for employment on our team, and assess candidates on an individualized basis. We encourage applicants to share any needed accommodations with our recruiter, who will treat these requests confidentially.
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Contact us at privacy@block.xyz with hiring practice or data usage questions.
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Product Lead, GTM (Go-to-Market)
role at
Cash App
We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.
The Role We are seeking a Go-to-Market Platform Product Lead to drive the vision, strategy, and execution of the technology stack that powers our sales, marketing, partnerships, and account management organizations.
Define vision & strategy: Own the roadmap for GTM Platform across CRM, marketing automation, customer success platforms, partner tools, and related integrations.
Stakeholder alignment: Partner with Sales, Marketing, and Customer Success leadership to translate business needs into scalable product requirements.
Execution & delivery: Lead end-to-end implementation and enhancement of GTM Platform, ensuring high adoption and measurable impact on productivity and revenue.
Process optimization: Standardize GTM workflows (lead-to-opportunity, opportunity-to-cash, customer lifecycle tracking) to enable visibility and efficiency.
Data & insights: Ensure systems provide accurate, reliable data for reporting, forecasting, and business insights.
Vendor management: Evaluate, select, and manage third-party solutions and integrations within the GTM tech stack.
Change management: Drive system adoption through clear communication, training, and continuous stakeholder engagement.
Cross‑functional leadership: Act as the bridge between business stakeholders, operations, and engineering/IT teams to deliver cohesive solutions.
You Have
7+ years of product management, systems/product ownership, or GTM operations experience in a SaaS or high‑growth technology company.
Proven track record owning GTM tools (e.g., Salesforce, HubSpot/Marketo, Gainsight, Outreach, Gong, CPQ tools, data enrichment solutions).
Strong understanding of GTM processes including pipeline management, territory planning, lead management, customer success, and renewals.
Technical proficiency with CRM architecture, APIs, integrations, and data flows.
Excellent communication skills with the ability to influence and build consensus across executive and operational teams.
Strong analytical mindset with experience building business cases and measuring ROI for systems investments.
Comfort working in fast‑paced, ambiguous environments with a bias for action.
Why Join Us
As our Go-to-Market Platform Product Lead, you will play a critical role in shaping the infrastructure that powers our growth. This is an opportunity to combine systems expertise, product leadership, and business acumen to deliver outsized impact across the company.
Block is an equal‑opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We consider qualified applicants with criminal histories for employment on our team, and assess candidates on an individualized basis. We encourage applicants to share any needed accommodations with our recruiter, who will treat these requests confidentially.
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Contact us at privacy@block.xyz with hiring practice or data usage questions.
#J-18808-Ljbffr