Naptha AI
AI DevTool Go-To-Market Strategy Lead (GTM)
Naptha AI, San Francisco, California, United States, 94199
Overview
Join to apply for the
AI DevTool Go-To-Market Strategy Lead (GTM)
role at
Naptha AI . About The Role: We are seeking an exceptional AI DevTool Go-To-Market Strategy Lead to join Naptha AI at the ground floor. In this role, you will be responsible for developing our go-to-market strategy for a revolutionary AI agent interoperability platform, focusing specifically on the AI developer tools ecosystem. Working closely with our Brand Marketer and reporting directly to the CEO, you will help us identify, understand, and validate our ideal early adopters within the AI development community. This role is critical in crafting our path to market from first principles in the rapidly evolving AI tooling space. You will focus on discovering where AI platform builders and developers gather, conducting user interviews with technical audiences, performing deep market research in the AI tooling landscape, and testing different approaches to reach and engage potential users. Your insights will help shape both our product direction and go-to-market strategy while working collaboratively with our Brand Marketer to inform technical messaging.
Responsibilities
Customer & Market Discovery
Lead customer discovery efforts to identify and validate our ideal customer profile within the AI development ecosystem
Design and execute research programs to deeply understand various market segments, with a focus on AI development communities and enterprise AI adoption
Develop and iterate on our go-to-market strategy using Lean GTM methodologies
Create and validate hypotheses about our target market through rapid experimentation
Community Engagement & Growth
Identify and establish presence in key AI development communities and platforms
Design and execute engagement strategies across relevant platforms (GitHub, Discord, Reddit, Twitter, etc.)
Build and nurture relationships with potential early adopters and community leaders
Create and manage content strategy to establish thought leadership in AI agent interoperability
Product Marketing & Messaging
Develop clear, differentiated messaging that resonates with technical audiences
Create compelling narratives around our platform's value proposition
Design and execute competitive analysis to inform positioning
Work with technical teams to translate complex capabilities into clear value propositions
GTM Operations & Tools
Build and manage our GTM tech stack, leveraging AI-powered tools for maximum efficiency
Design and implement systems for tracking key metrics and gathering customer feedback
Create and optimize automated workflows for lead generation and nurturing
Implement and manage tools for customer insight gathering and analysis
Qualifications
5+ years of GTM experience with developer tools, AI/ML platforms, or similar technical products
Deep understanding of the AI tooling ecosystem and developer workflows
Experience bringing developer-focused products to market, especially in AI/ML space
Proven track record of successful GTM strategy development in early-stage environments
Strong technical aptitude with ability to understand and communicate complex AI concepts
Experience with Lean GTM methodologies and rapid experimentation
Demonstrated ability to build and engage developer communities
Strong analytical skills with experience in technical market research
Excellence in written and verbal communication for technical audiences
Experience with modern GTM tools and AI-powered marketing automation
Required Skills & Tools
Proficiency with AI-powered GTM tools (e.g., Octave, Clay, heyreach, Rava.ai)
Experience with community management and engagement platforms
Familiarity with marketing automation and CRM systems (HubSpot, Churnzero)
Data analysis and visualization capabilities
Content creation and management
Project management and execution
Experience with video communication tools (Loom)
Compensation & Benefits
Competitive salary with significant equity stake appropriate for pre-seed stage
Opportunity to shape the direction of a revolutionary AI platform
Remote-first work environment
Full medical, dental, and vision coverage
Flexible PTO policy
Learning and development budget
Additional Requirements
Must be comfortable with ambiguity and rapid change typical of pre-seed startups
Ability to work independently and manage multiple priorities
Strong bias for action and experimental approach
Excellent time management and prioritization skills
Naptha AI is committed to building a diverse and inclusive workplace. We are an equal opportunity employer and welcome applications from all qualified candidates regardless of background.
#J-18808-Ljbffr
Join to apply for the
AI DevTool Go-To-Market Strategy Lead (GTM)
role at
Naptha AI . About The Role: We are seeking an exceptional AI DevTool Go-To-Market Strategy Lead to join Naptha AI at the ground floor. In this role, you will be responsible for developing our go-to-market strategy for a revolutionary AI agent interoperability platform, focusing specifically on the AI developer tools ecosystem. Working closely with our Brand Marketer and reporting directly to the CEO, you will help us identify, understand, and validate our ideal early adopters within the AI development community. This role is critical in crafting our path to market from first principles in the rapidly evolving AI tooling space. You will focus on discovering where AI platform builders and developers gather, conducting user interviews with technical audiences, performing deep market research in the AI tooling landscape, and testing different approaches to reach and engage potential users. Your insights will help shape both our product direction and go-to-market strategy while working collaboratively with our Brand Marketer to inform technical messaging.
Responsibilities
Customer & Market Discovery
Lead customer discovery efforts to identify and validate our ideal customer profile within the AI development ecosystem
Design and execute research programs to deeply understand various market segments, with a focus on AI development communities and enterprise AI adoption
Develop and iterate on our go-to-market strategy using Lean GTM methodologies
Create and validate hypotheses about our target market through rapid experimentation
Community Engagement & Growth
Identify and establish presence in key AI development communities and platforms
Design and execute engagement strategies across relevant platforms (GitHub, Discord, Reddit, Twitter, etc.)
Build and nurture relationships with potential early adopters and community leaders
Create and manage content strategy to establish thought leadership in AI agent interoperability
Product Marketing & Messaging
Develop clear, differentiated messaging that resonates with technical audiences
Create compelling narratives around our platform's value proposition
Design and execute competitive analysis to inform positioning
Work with technical teams to translate complex capabilities into clear value propositions
GTM Operations & Tools
Build and manage our GTM tech stack, leveraging AI-powered tools for maximum efficiency
Design and implement systems for tracking key metrics and gathering customer feedback
Create and optimize automated workflows for lead generation and nurturing
Implement and manage tools for customer insight gathering and analysis
Qualifications
5+ years of GTM experience with developer tools, AI/ML platforms, or similar technical products
Deep understanding of the AI tooling ecosystem and developer workflows
Experience bringing developer-focused products to market, especially in AI/ML space
Proven track record of successful GTM strategy development in early-stage environments
Strong technical aptitude with ability to understand and communicate complex AI concepts
Experience with Lean GTM methodologies and rapid experimentation
Demonstrated ability to build and engage developer communities
Strong analytical skills with experience in technical market research
Excellence in written and verbal communication for technical audiences
Experience with modern GTM tools and AI-powered marketing automation
Required Skills & Tools
Proficiency with AI-powered GTM tools (e.g., Octave, Clay, heyreach, Rava.ai)
Experience with community management and engagement platforms
Familiarity with marketing automation and CRM systems (HubSpot, Churnzero)
Data analysis and visualization capabilities
Content creation and management
Project management and execution
Experience with video communication tools (Loom)
Compensation & Benefits
Competitive salary with significant equity stake appropriate for pre-seed stage
Opportunity to shape the direction of a revolutionary AI platform
Remote-first work environment
Full medical, dental, and vision coverage
Flexible PTO policy
Learning and development budget
Additional Requirements
Must be comfortable with ambiguity and rapid change typical of pre-seed startups
Ability to work independently and manage multiple priorities
Strong bias for action and experimental approach
Excellent time management and prioritization skills
Naptha AI is committed to building a diverse and inclusive workplace. We are an equal opportunity employer and welcome applications from all qualified candidates regardless of background.
#J-18808-Ljbffr