Launch Potato
Paid Performance Manager, Google
Join Launch Potato’s high‑growth, data‑driven media company to own and scale paid media for leading financial brands. As a Paid Performance Manager, you will drive revenue and ROAS for FinanceBuzz and partner across the organization to unlock new growth opportunities.
Company Overview Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning 15+ countries, we have built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
Base Salary Base salary $75,000 to $90,000 per year.
Qualifications (MUST HAVE)
4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
Ability to write compelling ad copy and collaborate effectively on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results.
Experience Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.
Your Role Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You will manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.
Performance Expectations
Own end‑to‑end campaign performance, pacing, reporting, and results across all Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
Continuously monitor health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is tracked and measured against business outcomes.
Document all tests and changes in a structured log, sharing wins and learnings to raise the bar for the Paid Media team and broader stakeholders.
Collaborate with intensity: work closely with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities.
Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth.
Serve as the internal subject‑matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins.
Competencies
Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures.
Analytical Problem‑Solving: Takes full ownership of data‑driven decision‑making, proactively identifying trends, risks, and opportunities.
Organizational Skills: Manages multiple campaigns and shifting priorities, meeting deadlines reliably and adapting quickly to change.
Collaboration & Influence: Partners effectively with yield, business leads, and creative teams to influence decisions through clarity, data, and solutions.
Growth Mindset: Pursues performance improvements and stays ahead of platform and industry changes, closing knowledge gaps.
Communication: Delivers clear, concise, and impactful communication to peers and leadership.
Adaptability: Thrives in a dynamic, test‑and‑learn environment, turning ambiguity into action.
Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Employment Opportunity Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Company Overview Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning 15+ countries, we have built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
Base Salary Base salary $75,000 to $90,000 per year.
Qualifications (MUST HAVE)
4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
Ability to write compelling ad copy and collaborate effectively on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results.
Experience Minimum of 4 years managing Google Ads campaigns across multiple formats (Search, Display, Demand Gen, Performance Max, YouTube), with proven success optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.
Your Role Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning strategy, execution, and optimization of Google Ads campaigns within various financial services verticals. You will manage a large‑scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.
Performance Expectations
Own end‑to‑end campaign performance, pacing, reporting, and results across all Google Ads campaigns (Search, Display, Demand Gen, Performance Max).
Proactively write ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing and iteration.
Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation to push boundaries and unlock new growth.
Continuously monitor health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Every optimization is tracked and measured against business outcomes.
Document all tests and changes in a structured log, sharing wins and learnings to raise the bar for the Paid Media team and broader stakeholders.
Collaborate with intensity: work closely with business leads, account managers, and yield partners to surface headwinds/tailwinds, provide crisp performance updates, and drive alignment on priorities.
Leverage competitive research and intelligence tools to map the vertical landscape, uncover new opportunities, and lead the charge into unexplored areas of growth.
Serve as the internal subject‑matter authority on Google Ads strategy, owning the full campaign lifecycle while relentlessly seeking ways to scale spend efficiently and protect margins.
Competencies
Technical Mastery: Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures.
Analytical Problem‑Solving: Takes full ownership of data‑driven decision‑making, proactively identifying trends, risks, and opportunities.
Organizational Skills: Manages multiple campaigns and shifting priorities, meeting deadlines reliably and adapting quickly to change.
Collaboration & Influence: Partners effectively with yield, business leads, and creative teams to influence decisions through clarity, data, and solutions.
Growth Mindset: Pursues performance improvements and stays ahead of platform and industry changes, closing knowledge gaps.
Communication: Delivers clear, concise, and impactful communication to peers and leadership.
Adaptability: Thrives in a dynamic, test‑and‑learn environment, turning ambiguity into action.
Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Employment Opportunity Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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