Launch Potato
Paid Performance Manager – Google
Join Launch Potato, a profitable digital media company with over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a global discovery and conversion company, we connect consumers with leading brands through data‑driven content and technology.
We are remote‑first, headquartered in South Florida, with a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
Base salary:
$75,000 to $90,000 per year.
Core Responsibilities
Own Google Ads campaign performance end‑to‑end across Search, Display, Demand Gen, and Performance Max.
Manage a large‑scale budget ($20M+ per year), maximizing ROAS and revenue through rigorous testing and optimization.
Write compelling ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing.
Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation.
Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS.
Document all tests and changes in a structured log, sharing wins and learnings across the Paid Media team.
Collaborate closely with business leads, account managers, and yield partners to surface headwinds/tailwinds and provide crisp performance updates.
Leverage competitive research and intelligence tools to map the vertical landscape and lead the charge into unexplored growth areas.
Qualifications – Must Have
4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets.
Ability to write compelling ad copy and collaborate effectively on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results.
Experience Minimum of 4 years managing Google Ads campaigns across multiple formats, with proven success optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.
Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company; future increases will be based on company and personal performance.
EEO Statement Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
#J-18808-Ljbffr
We are remote‑first, headquartered in South Florida, with a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
Base salary:
$75,000 to $90,000 per year.
Core Responsibilities
Own Google Ads campaign performance end‑to‑end across Search, Display, Demand Gen, and Performance Max.
Manage a large‑scale budget ($20M+ per year), maximizing ROAS and revenue through rigorous testing and optimization.
Write compelling ad copy, partner on creative development, and maintain an organized asset library that fuels rapid testing.
Design campaigns with thoughtful strategy and measurable objectives, owning targeting, bidding, and creative experimentation.
Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS.
Document all tests and changes in a structured log, sharing wins and learnings across the Paid Media team.
Collaborate closely with business leads, account managers, and yield partners to surface headwinds/tailwinds and provide crisp performance updates.
Leverage competitive research and intelligence tools to map the vertical landscape and lead the charge into unexplored growth areas.
Qualifications – Must Have
4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets.
Ability to write compelling ad copy and collaborate effectively on creative asset development.
Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results.
Experience Minimum of 4 years managing Google Ads campaigns across multiple formats, with proven success optimizing large‑scale budgets ($20M+/year). Skilled at independently analyzing campaign data, generating insights, and driving ROAS and revenue growth through both strategy and execution.
Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company; future increases will be based on company and personal performance.
EEO Statement Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
#J-18808-Ljbffr