WeightWatchers
Senior Manager, Consumer Strategy and Insights
United States - New York WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives. As the science of weight health rapidly evolves, WeightWatchers is developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization. WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. We continue to perfect our digital product while designing new in-person experiences to maximize member impact. Who we are: The Consumer Strategy and Insights team at WeightWatchers is the central hub for understanding the company's members and prospective members. The team's primary role is to develop and implement
consumer-centric strategies
that drive business growth and innovation. They do this by combining
qualitative and quantitative research
to uncover deep insights into consumer behavior, motivations, and needs. This team works cross-functionally, collaborating with product, marketing, and experience teams to ensure that the voice of the consumer is represented in all key business decisions. Ultimately, the team's goal is to ensure that WeightWatchers' products and services are highly relevant and effective for its current and prospective members. What you will do: The
Senior Manager, Consumer Strategy and Insights
will lead strategic projects, providing deep insights into
consumer behavior ,
market and product trends , and the
competitive landscape . This role is vital for developing and executing consumer insights that address key business objectives. You will be a trusted partner to leaders across the organization, providing data-driven recommendations that drive impactful change. Key Responsibilities: Consumer research:
Conduct surveys, focus groups, and one-on-one interviews to understand the competitive landscape and identify emerging trends. Data analysis and synthesis:
Utilize data from various sources (e.g., app usage, member feedback, and sales data) to create a holistic view of the member journey and experience. Strategic planning:
Translate insights into actionable recommendations and long-term strategic plans for the business, building crisp and cohesive business cases that put the customer at the heart of our decision making. Insights and Analysis:
Support the design and execution of qualitative and quantitative research studies to uncover deep consumer insights. Conduct market analysis and competitive intelligence to identify new opportunities and inform strategy. Collaboration and Influence:
Work closely with cross-functional teams to translate complex data into clear, actionable insights and recommendations. Champion the voice of the consumer throughout the organization. Communication:
Create compelling presentations and reports that effectively communicate insights to diverse audiences. Who you are: 7-10 years of experience in consumer insights, strategy consulting, market research, or a related analytical role , preferably within a consumer-facing industry such as CPG, tech, or wellness. Strong analytical and problem-solving skills , with the ability to synthesize large, complex data sets into clear, actionable insights. Proven experience in designing and executing a
wide range of qualitative and quantitative research methodologies,
including segmentation (k-means, latent class), MaxDiff, conjoint, brand tracking, NPS. Deep understanding of
consumer behavior, market trends, and competitive landscapes . Demonstrated track record of
translating complex data into clear, actionable business strategies
that have driven measurable impact. Excellent communication and presentation skills , with the ability to influence stakeholders at all levels. A passion for health, wellness, and empowering individuals on their weight-loss journey is a plus. Bachelor's degree in Marketing, Business, Psychology, Sociology, or a related field; a Master's degree is preferred. Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range $135,000 - $145,000 USD At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We encourage our employees to come into the office 1-2 days/week. It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy. WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness. Apply for this job
*
#J-18808-Ljbffr
United States - New York WeightWatchers is a global digital health company. We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives. As the science of weight health rapidly evolves, WeightWatchers is developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization. WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. We continue to perfect our digital product while designing new in-person experiences to maximize member impact. Who we are: The Consumer Strategy and Insights team at WeightWatchers is the central hub for understanding the company's members and prospective members. The team's primary role is to develop and implement
consumer-centric strategies
that drive business growth and innovation. They do this by combining
qualitative and quantitative research
to uncover deep insights into consumer behavior, motivations, and needs. This team works cross-functionally, collaborating with product, marketing, and experience teams to ensure that the voice of the consumer is represented in all key business decisions. Ultimately, the team's goal is to ensure that WeightWatchers' products and services are highly relevant and effective for its current and prospective members. What you will do: The
Senior Manager, Consumer Strategy and Insights
will lead strategic projects, providing deep insights into
consumer behavior ,
market and product trends , and the
competitive landscape . This role is vital for developing and executing consumer insights that address key business objectives. You will be a trusted partner to leaders across the organization, providing data-driven recommendations that drive impactful change. Key Responsibilities: Consumer research:
Conduct surveys, focus groups, and one-on-one interviews to understand the competitive landscape and identify emerging trends. Data analysis and synthesis:
Utilize data from various sources (e.g., app usage, member feedback, and sales data) to create a holistic view of the member journey and experience. Strategic planning:
Translate insights into actionable recommendations and long-term strategic plans for the business, building crisp and cohesive business cases that put the customer at the heart of our decision making. Insights and Analysis:
Support the design and execution of qualitative and quantitative research studies to uncover deep consumer insights. Conduct market analysis and competitive intelligence to identify new opportunities and inform strategy. Collaboration and Influence:
Work closely with cross-functional teams to translate complex data into clear, actionable insights and recommendations. Champion the voice of the consumer throughout the organization. Communication:
Create compelling presentations and reports that effectively communicate insights to diverse audiences. Who you are: 7-10 years of experience in consumer insights, strategy consulting, market research, or a related analytical role , preferably within a consumer-facing industry such as CPG, tech, or wellness. Strong analytical and problem-solving skills , with the ability to synthesize large, complex data sets into clear, actionable insights. Proven experience in designing and executing a
wide range of qualitative and quantitative research methodologies,
including segmentation (k-means, latent class), MaxDiff, conjoint, brand tracking, NPS. Deep understanding of
consumer behavior, market trends, and competitive landscapes . Demonstrated track record of
translating complex data into clear, actionable business strategies
that have driven measurable impact. Excellent communication and presentation skills , with the ability to influence stakeholders at all levels. A passion for health, wellness, and empowering individuals on their weight-loss journey is a plus. Bachelor's degree in Marketing, Business, Psychology, Sociology, or a related field; a Master's degree is preferred. Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program. US Pay Range $135,000 - $145,000 USD At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We encourage our employees to come into the office 1-2 days/week. It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy. WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws). Eligible employees are covered by worker's compensation insurance for work-related injuries or illness. Apply for this job
*
#J-18808-Ljbffr