Metropolitan Council of the Twin Cities
Market Development Specialist
Metropolitan Council of the Twin Cities, Minneapolis, Minnesota, United States, 55400
Overview
We are the Metropolitan Council, the regional government for the seven-county Twin Cities metropolitan area. We plan 30 years ahead for the future of the metropolitan area and provide regional transportation, wastewater, and housing services. More information about us on our website. We are committed to supporting a diverse workforce that reflects the communities we serve. The Metropolitan Council’s Metro Transit Division
is one of the country’s largest transit systems, employs more than 3,000 people, and provides ridership through an integrated network of buses, light rail and commuter trains, as well as a resource for those who carpool, vanpool, walk or bike in the Twin Cities. Pay
This range is provided by Metropolitan Council of the Twin Cities. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range : $80,142.40/yr - $130,062.40/yr This position is eligible for a hybrid (both remote and onsite) telework arrangement. The candidate's permanent residence must be in Minnesota or Wisconsin. Recruitment Type : This posting will establish a six-month candidate pool for present and future openings. What you would do in this job
Develop and implement strategic marketing plans to promote Metro Transit’s services with a focus on the Renew the Blue multi-year initiative. Develop and secure media plans and track in-market media performance and adjust as needed. Manage all aspects of Renew the Blue and other marketing projects from development to execution including project timelines, budget, and tracking creative stages from copy writing and design. Meet continuously and collaborate with key stakeholders to accurately coordinate marketing and communication strategies for established project goals. Anticipate project financial requirements and coordinate budget approval, purchase order numbers, ensure payment of invoices and tracking of individual project budgets. Facilitate and collaborate with cross functional teams comprising of staff from multiple divisions to analyze and identify opportunities for program awareness initiatives. Research, identify and/or develop initiatives, such as events, quarterly stakeholder meetings and other opportunities to showcase Renew the Blue, that will be critical to project awareness. Support stakeholder initiatives that can include collateral creation, securing event giveaways and staffing at events. Develop and foster key partnerships that will help further enhance awareness of Renew the Blue and other key projects. Marketing promotion development which includes strategizing, building and overseeing marketing campaigns using a multiplatform approach that includes advertising and promotions to increase ridership, provide customer service and promote brand awareness. Qualifications
High school diploma/GED AND at least seven (7) years of related marketing and public relations experience to include advertising, market research and media community relations. Associate's degree or higher in Marketing, Business Administration, Communications or related field AND five (5) years of related marketing and public relations experience to include advertising, market research and media community relations. Bachelor’s degree in Marketing, Business Administration, Communications or closely related field AND three (3) years of marketing and public relations experience to include advertising, market research and media community relations. Master's degree in Marketing, Business Administration, Communications or related field AND one (1) year of marketing and public relations experience to include advertising, market research and media community relations. See complete job posting and apply: https://www.governmentjobs.com/careers/metrocouncil
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We are the Metropolitan Council, the regional government for the seven-county Twin Cities metropolitan area. We plan 30 years ahead for the future of the metropolitan area and provide regional transportation, wastewater, and housing services. More information about us on our website. We are committed to supporting a diverse workforce that reflects the communities we serve. The Metropolitan Council’s Metro Transit Division
is one of the country’s largest transit systems, employs more than 3,000 people, and provides ridership through an integrated network of buses, light rail and commuter trains, as well as a resource for those who carpool, vanpool, walk or bike in the Twin Cities. Pay
This range is provided by Metropolitan Council of the Twin Cities. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range : $80,142.40/yr - $130,062.40/yr This position is eligible for a hybrid (both remote and onsite) telework arrangement. The candidate's permanent residence must be in Minnesota or Wisconsin. Recruitment Type : This posting will establish a six-month candidate pool for present and future openings. What you would do in this job
Develop and implement strategic marketing plans to promote Metro Transit’s services with a focus on the Renew the Blue multi-year initiative. Develop and secure media plans and track in-market media performance and adjust as needed. Manage all aspects of Renew the Blue and other marketing projects from development to execution including project timelines, budget, and tracking creative stages from copy writing and design. Meet continuously and collaborate with key stakeholders to accurately coordinate marketing and communication strategies for established project goals. Anticipate project financial requirements and coordinate budget approval, purchase order numbers, ensure payment of invoices and tracking of individual project budgets. Facilitate and collaborate with cross functional teams comprising of staff from multiple divisions to analyze and identify opportunities for program awareness initiatives. Research, identify and/or develop initiatives, such as events, quarterly stakeholder meetings and other opportunities to showcase Renew the Blue, that will be critical to project awareness. Support stakeholder initiatives that can include collateral creation, securing event giveaways and staffing at events. Develop and foster key partnerships that will help further enhance awareness of Renew the Blue and other key projects. Marketing promotion development which includes strategizing, building and overseeing marketing campaigns using a multiplatform approach that includes advertising and promotions to increase ridership, provide customer service and promote brand awareness. Qualifications
High school diploma/GED AND at least seven (7) years of related marketing and public relations experience to include advertising, market research and media community relations. Associate's degree or higher in Marketing, Business Administration, Communications or related field AND five (5) years of related marketing and public relations experience to include advertising, market research and media community relations. Bachelor’s degree in Marketing, Business Administration, Communications or closely related field AND three (3) years of marketing and public relations experience to include advertising, market research and media community relations. Master's degree in Marketing, Business Administration, Communications or related field AND one (1) year of marketing and public relations experience to include advertising, market research and media community relations. See complete job posting and apply: https://www.governmentjobs.com/careers/metrocouncil
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