Incident IQ
Overview
As we scale, we’re looking for a Demand Generation Specialist to drive lead generation and pipeline for a specific segment or product line through integrated, performance-focused campaigns. This is a hands-on role for someone who blends strategy, execution, and optimization to move prospects through the funnel and generate real revenue impact. Responsibilities
Own Campaign Execution
Plan and execute integrated campaigns aligned to Strategic, Targeted Demand, and Automated Nurture frameworks Build campaign briefs, lead execution, and coordinate cross-channel distribution (paid, email, SDR, syndication) Apply creative thinking to bring campaigns to life and drive interest, conversion, and pipeline
Drive Segment Demand
Own pipeline performance for your assigned product or segment Partner with the Web Optimization & SEO Specialist and PMM to improve performance on key conversion pages Identify new opportunities to drive inbound interest and expand reach across your segment
Own Segmentation & Targeting
Define and refine segmentation strategy for your campaigns with support from Marketing Ops Leverage account lists, persona mapping, and intent data to improve targeting and lead quality
Partner Across Teams
Collaborate with Paid Media, SEO, and Email specialists to launch channel activations Support pre- and post-event engagement with the Events team Guide content needs and packaging in partnership with the Content team
Optimize Relentlessly
Run structured A/B and multivariate tests across campaign elements (email, ads, offers, landing pages, and automated nurture streams) Continuously refine nurture workflows to better guide leads through the funnel and improve hand-raiser conversion Analyze performance and optimize campaigns to improve conversion, MQL, MQO, and pipeline metrics Own reporting in partnership with Marketing Ops to assess ROI and campaign health
Sales & SDR Alignment
Provide SDRs and Sales with campaign context, talking points, and follow-up materials Support high-priority outreach plays (e.g., reheat campaigns, account sprints, list activations)
Manage Budgets & Vendors
Coordinate campaign-level budgets with the Demand Gen Manager Manage vendors and syndication partners for third-party program execution
Requirements
4-6 years of experience in B2B demand generation or digital marketing Track record of executing campaigns that generate pipeline and revenue impact Strong working knowledge of digital channels (email, paid media, SEO, SDR workflows, basic web) Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM (Salesforce) Comfort with campaign data, performance analysis, and structured testing Organized and proactive, with strong project management and collaboration skills What this role is not
A content creation role — you’ll help guide content needs but not write them A marketing generalist — this is a focused, performance-driven role An events role — you’ll support digitally, but not own event planning or execution A channel specialist — you’ll collaborate with channel owners but won’t own the tactics directly What makes Incident IQ different
We facilitate whole-person growth where employees can develop personally as well as professionally. We offer an energetic and collaborative environment; everyone’s opinion matters! We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE! We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta! Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO). Incident IQ is an Equal Opportunity Employer Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
IT Services and IT Consulting
#J-18808-Ljbffr
As we scale, we’re looking for a Demand Generation Specialist to drive lead generation and pipeline for a specific segment or product line through integrated, performance-focused campaigns. This is a hands-on role for someone who blends strategy, execution, and optimization to move prospects through the funnel and generate real revenue impact. Responsibilities
Own Campaign Execution
Plan and execute integrated campaigns aligned to Strategic, Targeted Demand, and Automated Nurture frameworks Build campaign briefs, lead execution, and coordinate cross-channel distribution (paid, email, SDR, syndication) Apply creative thinking to bring campaigns to life and drive interest, conversion, and pipeline
Drive Segment Demand
Own pipeline performance for your assigned product or segment Partner with the Web Optimization & SEO Specialist and PMM to improve performance on key conversion pages Identify new opportunities to drive inbound interest and expand reach across your segment
Own Segmentation & Targeting
Define and refine segmentation strategy for your campaigns with support from Marketing Ops Leverage account lists, persona mapping, and intent data to improve targeting and lead quality
Partner Across Teams
Collaborate with Paid Media, SEO, and Email specialists to launch channel activations Support pre- and post-event engagement with the Events team Guide content needs and packaging in partnership with the Content team
Optimize Relentlessly
Run structured A/B and multivariate tests across campaign elements (email, ads, offers, landing pages, and automated nurture streams) Continuously refine nurture workflows to better guide leads through the funnel and improve hand-raiser conversion Analyze performance and optimize campaigns to improve conversion, MQL, MQO, and pipeline metrics Own reporting in partnership with Marketing Ops to assess ROI and campaign health
Sales & SDR Alignment
Provide SDRs and Sales with campaign context, talking points, and follow-up materials Support high-priority outreach plays (e.g., reheat campaigns, account sprints, list activations)
Manage Budgets & Vendors
Coordinate campaign-level budgets with the Demand Gen Manager Manage vendors and syndication partners for third-party program execution
Requirements
4-6 years of experience in B2B demand generation or digital marketing Track record of executing campaigns that generate pipeline and revenue impact Strong working knowledge of digital channels (email, paid media, SEO, SDR workflows, basic web) Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM (Salesforce) Comfort with campaign data, performance analysis, and structured testing Organized and proactive, with strong project management and collaboration skills What this role is not
A content creation role — you’ll help guide content needs but not write them A marketing generalist — this is a focused, performance-driven role An events role — you’ll support digitally, but not own event planning or execution A channel specialist — you’ll collaborate with channel owners but won’t own the tactics directly What makes Incident IQ different
We facilitate whole-person growth where employees can develop personally as well as professionally. We offer an energetic and collaborative environment; everyone’s opinion matters! We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE! We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta! Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO). Incident IQ is an Equal Opportunity Employer Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
IT Services and IT Consulting
#J-18808-Ljbffr