Incident IQ, LLC
Company Overview
Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12 schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more. Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services. Since the company’s founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity, collaboration, enthusiasm, and effort.
Demand Generation Specialist Overview
As we scale, we’re looking for a Demand Generation Specialist to drive lead generation and pipeline for a specific segment or product line through integrated, performance-focused campaigns. This is a hands-on role for someone who understands how to blend strategy, execution, and optimization to move prospects through the funnel and generate real revenue impact. You will run multi-channel campaigns and partner across teams to ensure every touchpoint—paid media, email, web, SDR, and content—is working together to create results. You’ll also help define and apply segmentation strategies, shape content packaging, optimize automated nurture programs, and improve campaign conversion rates through structured testing. If you’re excited about running smart campaigns, building programs that scale, and owning the digital demand engine for a key part of the business, this role is for you.
Demand Generation Specialist Responsibilities
Own Campaign Execution
Plan and execute integrated campaigns aligned to Strategic, Targeted Demand, and Automated Nurture frameworks Build campaign briefs, lead execution, and coordinate cross-channel distribution (paid, email, SDR, syndication) Apply creative thinking to bring campaigns to life and drive interest, conversion, and pipeline Own pipeline performance for your assigned product or segment Partner with the Web Optimization & SEO Specialist and PMM to improve performance on key conversion pages Identify new opportunities to drive inbound interest and expand reach across your segment Own Segmentation & Targeting
Define and refine segmentation strategy for your campaigns with support from Marketing Ops Leverage account lists, persona mapping, and intent data to improve targeting and lead quality Partner Across Teams
Collaborate with Paid Media, SEO, and Email specialists to launch channel activations Support pre- and post-event engagement with the Events team Guide content needs and packaging in partnership with the Content team Optimize Relentlessly
Run structured A/B and multivariate tests across campaign elements (email, ads, offers, landing pages, and automated nurture streams) Continuously refine nurture workflows to better guide leads through the funnel and improve hand-raiser conversion Analyze performance and optimize campaigns to improve conversion, MQL, MQO, and pipeline metrics Own reporting in partnership with Marketing Ops to assess ROI and campaign health Provide SDRs and Sales with campaign context, talking points, and follow-up materials Support high-priority outreach plays (e.g., reheat campaigns, account sprints, list activations) Manage Budgets & Vendors
Coordinate campaign-level budgets with the Demand Gen Manager Manage vendors and syndication partners for third-party program execution Demand Generation Specialist Requirements
4-6 years of experience in B2B demand generation or digital marketing Track record of executing campaigns that generate pipeline and revenue impact Strong working knowledge of digital channels (email, paid media, SEO, SDR workflows, basic web) Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM (Salesforce) Comfort with campaign data, performance analysis, and structured testing Organized and proactive, with strong project management and collaboration skills This Role is Not:
A content creation role — you’ll help guide content needs but not write them A marketing generalist — this is a focused, performance-driven role An events role — you’ll support digitally, but not own event planning or execution A channel specialist — you’ll collaborate with channel owners but won’t own the tactics directly What makes Incident IQ different:
We facilitate whole-person growth where employees can develop personally as well as professionally. We offer an energetic and collaborative environment; everyone’s opinion matters! We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE! We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta! Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO). Incident IQ is an Equal Opportunity Employer Create a Job Alert Interested in building your career at Incident IQ? Get future opportunities sent straight to your email. Apply for this job
indicates a required field First Name * Last Name * Preferred First Name Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... LinkedIn Profile Where are you currently located (City, State)? * Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)? * Select... Are you open to being onsite 2 days per week in our Atlanta or Alpharetta office? * Select... What is your earliest start date availability? * What is your target base salary? * Have you executed digital campaigns across multiple channels (email, paid, SDR)? At which company? * Have you built or optimized nurture programs using automation tools? What tools? * How do you measure success for your campaigns? * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Incident IQ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, for example: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12 schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more. Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services. Since the company’s founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ’s environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity, collaboration, enthusiasm, and effort.
Demand Generation Specialist Overview
As we scale, we’re looking for a Demand Generation Specialist to drive lead generation and pipeline for a specific segment or product line through integrated, performance-focused campaigns. This is a hands-on role for someone who understands how to blend strategy, execution, and optimization to move prospects through the funnel and generate real revenue impact. You will run multi-channel campaigns and partner across teams to ensure every touchpoint—paid media, email, web, SDR, and content—is working together to create results. You’ll also help define and apply segmentation strategies, shape content packaging, optimize automated nurture programs, and improve campaign conversion rates through structured testing. If you’re excited about running smart campaigns, building programs that scale, and owning the digital demand engine for a key part of the business, this role is for you.
Demand Generation Specialist Responsibilities
Own Campaign Execution
Plan and execute integrated campaigns aligned to Strategic, Targeted Demand, and Automated Nurture frameworks Build campaign briefs, lead execution, and coordinate cross-channel distribution (paid, email, SDR, syndication) Apply creative thinking to bring campaigns to life and drive interest, conversion, and pipeline Own pipeline performance for your assigned product or segment Partner with the Web Optimization & SEO Specialist and PMM to improve performance on key conversion pages Identify new opportunities to drive inbound interest and expand reach across your segment Own Segmentation & Targeting
Define and refine segmentation strategy for your campaigns with support from Marketing Ops Leverage account lists, persona mapping, and intent data to improve targeting and lead quality Partner Across Teams
Collaborate with Paid Media, SEO, and Email specialists to launch channel activations Support pre- and post-event engagement with the Events team Guide content needs and packaging in partnership with the Content team Optimize Relentlessly
Run structured A/B and multivariate tests across campaign elements (email, ads, offers, landing pages, and automated nurture streams) Continuously refine nurture workflows to better guide leads through the funnel and improve hand-raiser conversion Analyze performance and optimize campaigns to improve conversion, MQL, MQO, and pipeline metrics Own reporting in partnership with Marketing Ops to assess ROI and campaign health Provide SDRs and Sales with campaign context, talking points, and follow-up materials Support high-priority outreach plays (e.g., reheat campaigns, account sprints, list activations) Manage Budgets & Vendors
Coordinate campaign-level budgets with the Demand Gen Manager Manage vendors and syndication partners for third-party program execution Demand Generation Specialist Requirements
4-6 years of experience in B2B demand generation or digital marketing Track record of executing campaigns that generate pipeline and revenue impact Strong working knowledge of digital channels (email, paid media, SEO, SDR workflows, basic web) Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM (Salesforce) Comfort with campaign data, performance analysis, and structured testing Organized and proactive, with strong project management and collaboration skills This Role is Not:
A content creation role — you’ll help guide content needs but not write them A marketing generalist — this is a focused, performance-driven role An events role — you’ll support digitally, but not own event planning or execution A channel specialist — you’ll collaborate with channel owners but won’t own the tactics directly What makes Incident IQ different:
We facilitate whole-person growth where employees can develop personally as well as professionally. We offer an energetic and collaborative environment; everyone’s opinion matters! We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE! We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta! Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO). Incident IQ is an Equal Opportunity Employer Create a Job Alert Interested in building your career at Incident IQ? Get future opportunities sent straight to your email. Apply for this job
indicates a required field First Name * Last Name * Preferred First Name Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School Select... Degree Select... LinkedIn Profile Where are you currently located (City, State)? * Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)? * Select... Are you open to being onsite 2 days per week in our Atlanta or Alpharetta office? * Select... What is your earliest start date availability? * What is your target base salary? * Have you executed digital campaigns across multiple channels (email, paid, SDR)? At which company? * Have you built or optimized nurture programs using automation tools? What tools? * How do you measure success for your campaigns? * Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Incident IQ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, for example: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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