Kuraray America, Inc.
Overview
Employer: Kuraray America Inc. Job Title: Market Manager Location: 3700 Bay Area Blvd., Suite 680, Houston, TX 77058 Duties
Establish strategic direction and manage the Americas Market Development team and the Advanced Interlayer Solutions (AIS) Global Marketing Communications (MC) team. Develop and implement global AIS communication strategy and vision. Manage and execute internal communications within AIS Division globally. Create a cohesive and proactive communications team through transparent and visionary leadership. Build communication plans in collaboration with Marketing, Sales, and Product groups to increase brand awareness, relevance, and preference to targeted audiences. Enhance corporate image and market position within respective marketplaces aligned with corporate strategy. Create and administer branding standards and communication policies and implement them globally for all the brands used by AIS. Coordinate internal media interest and act as the representative for all external media. Manage all branding, MC, and public relations (PR) activities and resources within budget. Create demand in the architectural market for AIS specialty interlayers. Liaise with and influence key players in the value chain to present the benefits and properties of Kuraray\'s interlayer products. Identify, prioritize, and prospect new opportunities in different market segments. Arrange and participate in architecture events to promote AIS interlayers. Collect and analyze market information to support business decisions. May telecommute from anywhere in the United States. Requires up to 20% domestic travel and 10% foreign travel. Requirements
Bachelor\'s degree (or equivalent based on combination of education and/or work experience) in marketing, communications, or related field; plus 3 years of experience in job offered or in sales/marketing within the glass industry. At least 3 years\' industry-related experience in sales, marketing, and new product development for PVB interlayers or similar chemical products. Knowledge of value chain and key influencers within the glass industry (ADEC), project pipeline development for target markets, and communication strategies across digital and print media. Apply
Apply: http://www.kuraray.us.com/careers/
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Employer: Kuraray America Inc. Job Title: Market Manager Location: 3700 Bay Area Blvd., Suite 680, Houston, TX 77058 Duties
Establish strategic direction and manage the Americas Market Development team and the Advanced Interlayer Solutions (AIS) Global Marketing Communications (MC) team. Develop and implement global AIS communication strategy and vision. Manage and execute internal communications within AIS Division globally. Create a cohesive and proactive communications team through transparent and visionary leadership. Build communication plans in collaboration with Marketing, Sales, and Product groups to increase brand awareness, relevance, and preference to targeted audiences. Enhance corporate image and market position within respective marketplaces aligned with corporate strategy. Create and administer branding standards and communication policies and implement them globally for all the brands used by AIS. Coordinate internal media interest and act as the representative for all external media. Manage all branding, MC, and public relations (PR) activities and resources within budget. Create demand in the architectural market for AIS specialty interlayers. Liaise with and influence key players in the value chain to present the benefits and properties of Kuraray\'s interlayer products. Identify, prioritize, and prospect new opportunities in different market segments. Arrange and participate in architecture events to promote AIS interlayers. Collect and analyze market information to support business decisions. May telecommute from anywhere in the United States. Requires up to 20% domestic travel and 10% foreign travel. Requirements
Bachelor\'s degree (or equivalent based on combination of education and/or work experience) in marketing, communications, or related field; plus 3 years of experience in job offered or in sales/marketing within the glass industry. At least 3 years\' industry-related experience in sales, marketing, and new product development for PVB interlayers or similar chemical products. Knowledge of value chain and key influencers within the glass industry (ADEC), project pipeline development for target markets, and communication strategies across digital and print media. Apply
Apply: http://www.kuraray.us.com/careers/
#J-18808-Ljbffr