Ambu A/S
Market Manager, Urology
Ambu A/S
Base pay range:
$140,000.00/yr - $150,000.00/yr
Location:
Hybrid, Columbia, MD
Reports to:
Director of Marketing, Urology & ENT
Position Summary:
Ambu is seeking a bold, strategic leader to own and accelerate growth in one of our most critical product lines. As downstream Market Manager for our Urology/Cystoscopy portfolio, you will be at the forefront of defending market leadership, responding to competitive pressure, and driving innovation in a must-win category. This is not a maintenance role - it’s a mission-critical opportunity to shape the future of a flagship business.
You’ll work closely with Sales, MarCom, HEOR & Market Access, and executive stakeholders to craft and execute high-impact strategies that deliver measurable results. If you thrive in fast-paced environments, love turning market insights into action, and want to make a visible difference, this role is for you.
Key Responsibilities & Core Competencies
Lead the strategic marketing plan for a high-priority product line under competitive pressure, specifically the Urology/Cystoscopy market
Develop and execute market defense strategies to protect and expand market share
Monitor and report portfolio performance across financials, KPIs, and competitive dynamics
Deliver strategic business reviews and insights to Director Marketing and key stakeholders
Identify portfolio gaps and collaborate with Global Product Management to shape future innovation
Lead market segmentation and targeting analysis to uncover growth opportunities, leveraging data-driven insights to inform product positioning, campaign development, and regional execution
Own brand positioning and ensure consistency across product design, messaging, and events
Develop and execute a unified messaging strategy that aligns with brand identity and resonates across all customer touchpoints
Lead the creation and deployment of targeted marketing campaigns – from concept to execution – designed to drive further awareness, engagement, and conversion in key market segment
Guide the development of sales enablement tools tailored to physicians, purchasing, and value analysis teams
Lead go-to-market strategies for new product launches, including pricing and positioning
Partner with Sales Management to validate and optimize marketing effectiveness
Collaborate closely with HEOR & Market Access team to support messaging development through clinical evidence generation, ensuring value-based positioning and alignment with reimbursement strategies
Build and leverage relationships with KOLs to drive deep market engagement and inform strategic direction
Design and deliver education programs for end users and sales team in collaboration with Clinical & Educational Trainer
Travel up to 40%
Qualifications & Experience
Bachelor's degree in marketing, business, or related field; MBA preferred
5-7 years of progressive experience in strategic marketing, ideally in medical devices or healthcare
Urology/endoscopy experience preferred, but not required
Experience leading strategic marketing plans and translating into execution
Strong analytical skills with demonstrated success in market segmentation and data-driven targeting
Track record of successful product launches, campaign development, and brand positioning
Proven ability to collaborate across functions including Sales, MarCom, HEOR & Market Access
Experience in supporting a direct salesforce
Comfortable engaging with KOLs and leveraging clinical insights for messaging
Strong initiative, multitasking ability, and relationship-building across organizational levels
Proficient in Microsoft Office, especially PowerPoint and Excel
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing
Industries:
Medical Equipment Manufacturing
Referrals increase your chances of interviewing at Ambu A/S by 2x
#J-18808-Ljbffr
Base pay range:
$140,000.00/yr - $150,000.00/yr
Location:
Hybrid, Columbia, MD
Reports to:
Director of Marketing, Urology & ENT
Position Summary:
Ambu is seeking a bold, strategic leader to own and accelerate growth in one of our most critical product lines. As downstream Market Manager for our Urology/Cystoscopy portfolio, you will be at the forefront of defending market leadership, responding to competitive pressure, and driving innovation in a must-win category. This is not a maintenance role - it’s a mission-critical opportunity to shape the future of a flagship business.
You’ll work closely with Sales, MarCom, HEOR & Market Access, and executive stakeholders to craft and execute high-impact strategies that deliver measurable results. If you thrive in fast-paced environments, love turning market insights into action, and want to make a visible difference, this role is for you.
Key Responsibilities & Core Competencies
Lead the strategic marketing plan for a high-priority product line under competitive pressure, specifically the Urology/Cystoscopy market
Develop and execute market defense strategies to protect and expand market share
Monitor and report portfolio performance across financials, KPIs, and competitive dynamics
Deliver strategic business reviews and insights to Director Marketing and key stakeholders
Identify portfolio gaps and collaborate with Global Product Management to shape future innovation
Lead market segmentation and targeting analysis to uncover growth opportunities, leveraging data-driven insights to inform product positioning, campaign development, and regional execution
Own brand positioning and ensure consistency across product design, messaging, and events
Develop and execute a unified messaging strategy that aligns with brand identity and resonates across all customer touchpoints
Lead the creation and deployment of targeted marketing campaigns – from concept to execution – designed to drive further awareness, engagement, and conversion in key market segment
Guide the development of sales enablement tools tailored to physicians, purchasing, and value analysis teams
Lead go-to-market strategies for new product launches, including pricing and positioning
Partner with Sales Management to validate and optimize marketing effectiveness
Collaborate closely with HEOR & Market Access team to support messaging development through clinical evidence generation, ensuring value-based positioning and alignment with reimbursement strategies
Build and leverage relationships with KOLs to drive deep market engagement and inform strategic direction
Design and deliver education programs for end users and sales team in collaboration with Clinical & Educational Trainer
Travel up to 40%
Qualifications & Experience
Bachelor's degree in marketing, business, or related field; MBA preferred
5-7 years of progressive experience in strategic marketing, ideally in medical devices or healthcare
Urology/endoscopy experience preferred, but not required
Experience leading strategic marketing plans and translating into execution
Strong analytical skills with demonstrated success in market segmentation and data-driven targeting
Track record of successful product launches, campaign development, and brand positioning
Proven ability to collaborate across functions including Sales, MarCom, HEOR & Market Access
Experience in supporting a direct salesforce
Comfortable engaging with KOLs and leveraging clinical insights for messaging
Strong initiative, multitasking ability, and relationship-building across organizational levels
Proficient in Microsoft Office, especially PowerPoint and Excel
Seniority level:
Mid-Senior level
Employment type:
Full-time
Job function:
Marketing
Industries:
Medical Equipment Manufacturing
Referrals increase your chances of interviewing at Ambu A/S by 2x
#J-18808-Ljbffr