IronCircle
Overview
IronCircle is looking for a creative and strategic Brand Marketing Specialist to help shape and elevate our brand in the rapidly growing EdTech space. This role is ideal for a marketer who’s passionate about transforming education through technology and crafting stories that inspire learners, educators, and partners alike. The Brand Marketing Specialist is responsible for leading multi‑channel marketing strategies that drive product launches, customer acquisition, and brand growth. They will shape and execute go‑to‑market (GTM) strategies, ensuring brand consistency, differentiating our offerings, and supporting admissions, engagement, and business growth. The role works cross‑functionally, aligning teams around a unified marketing strategy with a customer‑first approach, developing compelling messaging frameworks, overseeing product positioning, and maintaining a strong and consistent presence across all channels. Key Responsibilities
Develop and execute brand strategy that strengthens awareness, credibility, and loyalty among learners, educators, and enterprise clients. Lead multi‑channel marketing campaigns across digital, social, email, content, and experiential channels. Partner with product, content, and sales teams to align messaging and ensure brand consistency across all communications. Manage the brand identity system, ensuring visual and verbal consistency across internal and external materials. Conduct market and audience research to uncover insights that drive positioning, creative development, and campaign optimization. Collaborate with internal creative teams and external agencies on advertising, video, and storytelling initiatives. Track performance through KPIs and analytics, using data to refine campaigns and demonstrate ROI. Support executive thought leadership, brand partnerships, and event activations that elevate brand visibility and engagement. Stay informed on education trends, learner behavior, and competitive positioning to guide brand evolution. Qualifications
Education & Experience Bachelor’s degree in Marketing, Communications, Education, Business, or a related field (Master’s preferred). 1‑3 years of experience in brand marketing, ideally within the EdTech, e‑learning, or digital training industries. Proven track record of building brands that connect emotionally and drive measurable engagement. Experience managing cross‑functional teams and executing integrated campaigns across digital and traditional channels. Skills & Competencies
Deep understanding of the education technology landscape and learner engagement strategies. Expertise in brand positioning, messaging frameworks, and storytelling for diverse audiences. Strong analytical mindset—able to interpret learner and campaign data to drive decisions. Proficiency in marketing and analytics platforms (e.g., HubSpot, Google Analytics, Salesforce, SEMrush, or similar). Excellent communication, leadership, and project management skills. Creative, curious, and passionate about advancing access to education through technology. Preferred Qualifications
Experience with partnership or demand generation marketing in EdTech. Familiarity with LMS platforms, online credentialing systems, or B2B education solutions. Ability to thrive in a mission‑driven, fast‑paced, and data‑informed environment. Our Offer
Competitive benefits package includes Medical, Dental, Vision, 401(k), Paid Time Off. Values
Passion is our driver. Excellence is how we deliver. People are our focus – learners and employees. Change creates opportunity – we embrace change. Learning never stops and neither do we. Your Success is our Success. Equal Employer Opportunity (EEO) Statement
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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IronCircle is looking for a creative and strategic Brand Marketing Specialist to help shape and elevate our brand in the rapidly growing EdTech space. This role is ideal for a marketer who’s passionate about transforming education through technology and crafting stories that inspire learners, educators, and partners alike. The Brand Marketing Specialist is responsible for leading multi‑channel marketing strategies that drive product launches, customer acquisition, and brand growth. They will shape and execute go‑to‑market (GTM) strategies, ensuring brand consistency, differentiating our offerings, and supporting admissions, engagement, and business growth. The role works cross‑functionally, aligning teams around a unified marketing strategy with a customer‑first approach, developing compelling messaging frameworks, overseeing product positioning, and maintaining a strong and consistent presence across all channels. Key Responsibilities
Develop and execute brand strategy that strengthens awareness, credibility, and loyalty among learners, educators, and enterprise clients. Lead multi‑channel marketing campaigns across digital, social, email, content, and experiential channels. Partner with product, content, and sales teams to align messaging and ensure brand consistency across all communications. Manage the brand identity system, ensuring visual and verbal consistency across internal and external materials. Conduct market and audience research to uncover insights that drive positioning, creative development, and campaign optimization. Collaborate with internal creative teams and external agencies on advertising, video, and storytelling initiatives. Track performance through KPIs and analytics, using data to refine campaigns and demonstrate ROI. Support executive thought leadership, brand partnerships, and event activations that elevate brand visibility and engagement. Stay informed on education trends, learner behavior, and competitive positioning to guide brand evolution. Qualifications
Education & Experience Bachelor’s degree in Marketing, Communications, Education, Business, or a related field (Master’s preferred). 1‑3 years of experience in brand marketing, ideally within the EdTech, e‑learning, or digital training industries. Proven track record of building brands that connect emotionally and drive measurable engagement. Experience managing cross‑functional teams and executing integrated campaigns across digital and traditional channels. Skills & Competencies
Deep understanding of the education technology landscape and learner engagement strategies. Expertise in brand positioning, messaging frameworks, and storytelling for diverse audiences. Strong analytical mindset—able to interpret learner and campaign data to drive decisions. Proficiency in marketing and analytics platforms (e.g., HubSpot, Google Analytics, Salesforce, SEMrush, or similar). Excellent communication, leadership, and project management skills. Creative, curious, and passionate about advancing access to education through technology. Preferred Qualifications
Experience with partnership or demand generation marketing in EdTech. Familiarity with LMS platforms, online credentialing systems, or B2B education solutions. Ability to thrive in a mission‑driven, fast‑paced, and data‑informed environment. Our Offer
Competitive benefits package includes Medical, Dental, Vision, 401(k), Paid Time Off. Values
Passion is our driver. Excellence is how we deliver. People are our focus – learners and employees. Change creates opportunity – we embrace change. Learning never stops and neither do we. Your Success is our Success. Equal Employer Opportunity (EEO) Statement
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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