Electronic Arts (EA)
Overview
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Our Marketing team shapes the future of interactive entertainment by building culture, content, and community around iconic franchises, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We are a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and putting players at the center of everything we do. This is a 12-month temporary role. The position is hybrid, defined as 3 working days from the EA Orlando office. Role
Specialist, CRM Strategy — EA SPORTS FC. You will support communications and player engagement efforts for EA SPORTS FC, assisting with campaign execution, documentation, and reporting to provide valuable insights. Reporting to the Sr. Manager, CRM – FC. Responsibilities
Campaign Execution: Support email, in-game, push, and web campaigns, including copywriting, QA, scheduling, audience targeting, and asset management. Content & Calendar Management: Maintain campaign calendars, briefs, documentation, forecasting, and approvals to keep projects on track and stakeholders aligned. Reporting & Insights: Produce multi-channel reports on performance and audience health, highlighting trends and opportunities for optimization. Process Support: Build and improve workflows, templates, and documents that increase efficiency and consistency across campaigns. Data Utilization: Use data and analytics to inform campaign recommendations, identify audience growth opportunities, and monitor list health. Collaboration: Partner with brand, creative, production, analytics, and support teams to align on goals, deliverables, and timing. Quality Control: Ensure accuracy and consistency in all CRM outputs through careful proofing, testing, and process checks. Trend Spotting: Stay up to date on sports, gaming, and digital marketing trends, contributing fresh ideas for campaigns and reporting practices. Qualifications
Bachelor's degree (or equivalent) in Marketing, Business, Communications, Sports Management, or a related field. 1–2 years in CRM, digital marketing, or campaign coordination (internships and contract roles included). Familiarity with CRM or email marketing platforms, with comfort working with data in Excel or Google Sheets. Familiarity with soccer and EA SPORTS FC, with knowledge of gaming culture and fandoms as an advantage. About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. We empower you to do great work and pursue opportunities for growth, including leadership support and learning opportunities. Our benefits programs emphasize physical, emotional, financial, career, and community wellness to support a balanced life. EA is an equal opportunity employer. Employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment-qualified applicants with criminal records in accordance with applicable law. EA provides workplace accommodations as required by law. Employment details
Seniority level: Entry level Employment type: Temporary Job function: Business Development and Sales Industries: Entertainment Providers
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Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Our Marketing team shapes the future of interactive entertainment by building culture, content, and community around iconic franchises, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We are a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and putting players at the center of everything we do. This is a 12-month temporary role. The position is hybrid, defined as 3 working days from the EA Orlando office. Role
Specialist, CRM Strategy — EA SPORTS FC. You will support communications and player engagement efforts for EA SPORTS FC, assisting with campaign execution, documentation, and reporting to provide valuable insights. Reporting to the Sr. Manager, CRM – FC. Responsibilities
Campaign Execution: Support email, in-game, push, and web campaigns, including copywriting, QA, scheduling, audience targeting, and asset management. Content & Calendar Management: Maintain campaign calendars, briefs, documentation, forecasting, and approvals to keep projects on track and stakeholders aligned. Reporting & Insights: Produce multi-channel reports on performance and audience health, highlighting trends and opportunities for optimization. Process Support: Build and improve workflows, templates, and documents that increase efficiency and consistency across campaigns. Data Utilization: Use data and analytics to inform campaign recommendations, identify audience growth opportunities, and monitor list health. Collaboration: Partner with brand, creative, production, analytics, and support teams to align on goals, deliverables, and timing. Quality Control: Ensure accuracy and consistency in all CRM outputs through careful proofing, testing, and process checks. Trend Spotting: Stay up to date on sports, gaming, and digital marketing trends, contributing fresh ideas for campaigns and reporting practices. Qualifications
Bachelor's degree (or equivalent) in Marketing, Business, Communications, Sports Management, or a related field. 1–2 years in CRM, digital marketing, or campaign coordination (internships and contract roles included). Familiarity with CRM or email marketing platforms, with comfort working with data in Excel or Google Sheets. Familiarity with soccer and EA SPORTS FC, with knowledge of gaming culture and fandoms as an advantage. About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. We empower you to do great work and pursue opportunities for growth, including leadership support and learning opportunities. Our benefits programs emphasize physical, emotional, financial, career, and community wellness to support a balanced life. EA is an equal opportunity employer. Employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment-qualified applicants with criminal records in accordance with applicable law. EA provides workplace accommodations as required by law. Employment details
Seniority level: Entry level Employment type: Temporary Job function: Business Development and Sales Industries: Entertainment Providers
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