VB Spine
Overview
Regional Sales Manager
role at
VB Spine Location:
Great Lakes Territory (Michigan, Indiana, Kentucky) Company:
VB Spine VB Spine is a mission‑driven company supporting surgeons during life‑changing spinal procedures. We seek driven individuals who learn quickly, adapt under pressure, and grow in a dynamic, fast‑paced environment. What You’ll Do
Plan and direct staffing, training, mentoring and performance evaluations to develop a sales team. Direct and coordinate sales activities to achieve/exceed sales targets, including Total Sales, Percent Growth, Dollar Growth, and Market Share by product category; review operational records and reports to project sales and determine profitability. Resolve customer complaints regarding sales and service. Prepare, monitor and manage budgets and expenditures. Confer with department heads on new product launches to maximize revenue and efficiency in the territory. Establish and build long‑term relationships with key surgeons, clinicians, and evaluators to drive product education and brand growth. Manage a multi‑site sales force involved in end‑to‑end fulfillment of customer needs and expectations. Recruit, engage and retain talent; success measured by quota attainment, headcount vs. budget, and turnover. Work with internal resources to determine price schedules and discount rates. Collect, monitor and analyze marketing information to focus sales efforts. Direct, coordinate, and review activities in sales and service accounting, record keeping, and receiving/shipping operations. Design and implement new sales plans and marketing strategies to position the organization competitively and meet/exceed territory objectives. Identify needs of new prospects and develop responses (written, telephone and face‑to‑face). Perform field calls for accounts and assigned territory, including on‑call and operating/ER consultations as needed. Identify and drive cross‑sell and additional products or manage new product introductions as they become available. Address problems within the territory related to employment, customers, or accounts. Drive compliance and the principles of responsibility (AdvaMed) by maintaining privacy/confidentiality, protecting company assets, acting with ethics and integrity, reporting noncompliance, and adhering to laws and policies. Collaborate with other sales leaders in coaching, training and mentoring sales staff. Maintain training in sales skills and products; stay current on industry, customer, and competitive trends. Meet with key clients to aid the sales team in maintaining relationships and negotiating/closing deals. Host, attend and participate in sales meetings; represent the company at trade or association events. What You Bring
Bachelor’s degree from a 4‑year accredited college or university, required. MBA or other advanced degree in business, preferred. 5+ years of proven sales experience in the medical device or related industry; spine experience preferred. Experience managing P&L, preferred. Sales leadership experience strongly preferred. Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing strategy, product demonstrations, sales techniques, and sales control systems. Track record of developing and managing a business plan. Experience in asset management, talent acquisition, and people engagement. Ability to manage complex healthcare relationships including surgeons, clinicians, hospital administrators, and GPOs. Proven ability to attract, engage, and develop sales talent. Experience using performance management systems for planning, monitoring, feedback and reviews. Proven record of overachieving sales and financial goals (quota, accounts receivable, expense budget, cost of sales). Negotiation experience. Physical Requirements
Must be able to lift and carry samples and surgical instrument kits up to 40 pounds. Must be available on a 24‑hour basis to respond to customer emergencies as required by territory and accounts. Travel within the Territory, to support other Territories, and to national/area meetings and conventions. Handle instruments that may be contaminated by blood or other bodily fluids; VB Spine will provide a safe working environment per OSHA regulations. Why VB Spine
We believe in growing talent from within. Join a high‑performing team, receive mentorship, and shape strategy in the dynamic field of medical sales. Compensation
Pay for this role is competitive and based on experience, with additional factors such as territory requirements and performance. Typical pay range:
$120,000 – $150,000
annually, with potential bonuses/incentives and benefits. Final compensation is determined on a case‑by‑case basis. Benefits Include
Comprehensive health, dental, and vision insurance 401(k) with company match PTO and holidays Job Details
Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Sales and Business Development Industries: Medical Equipment Manufacturing
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Regional Sales Manager
role at
VB Spine Location:
Great Lakes Territory (Michigan, Indiana, Kentucky) Company:
VB Spine VB Spine is a mission‑driven company supporting surgeons during life‑changing spinal procedures. We seek driven individuals who learn quickly, adapt under pressure, and grow in a dynamic, fast‑paced environment. What You’ll Do
Plan and direct staffing, training, mentoring and performance evaluations to develop a sales team. Direct and coordinate sales activities to achieve/exceed sales targets, including Total Sales, Percent Growth, Dollar Growth, and Market Share by product category; review operational records and reports to project sales and determine profitability. Resolve customer complaints regarding sales and service. Prepare, monitor and manage budgets and expenditures. Confer with department heads on new product launches to maximize revenue and efficiency in the territory. Establish and build long‑term relationships with key surgeons, clinicians, and evaluators to drive product education and brand growth. Manage a multi‑site sales force involved in end‑to‑end fulfillment of customer needs and expectations. Recruit, engage and retain talent; success measured by quota attainment, headcount vs. budget, and turnover. Work with internal resources to determine price schedules and discount rates. Collect, monitor and analyze marketing information to focus sales efforts. Direct, coordinate, and review activities in sales and service accounting, record keeping, and receiving/shipping operations. Design and implement new sales plans and marketing strategies to position the organization competitively and meet/exceed territory objectives. Identify needs of new prospects and develop responses (written, telephone and face‑to‑face). Perform field calls for accounts and assigned territory, including on‑call and operating/ER consultations as needed. Identify and drive cross‑sell and additional products or manage new product introductions as they become available. Address problems within the territory related to employment, customers, or accounts. Drive compliance and the principles of responsibility (AdvaMed) by maintaining privacy/confidentiality, protecting company assets, acting with ethics and integrity, reporting noncompliance, and adhering to laws and policies. Collaborate with other sales leaders in coaching, training and mentoring sales staff. Maintain training in sales skills and products; stay current on industry, customer, and competitive trends. Meet with key clients to aid the sales team in maintaining relationships and negotiating/closing deals. Host, attend and participate in sales meetings; represent the company at trade or association events. What You Bring
Bachelor’s degree from a 4‑year accredited college or university, required. MBA or other advanced degree in business, preferred. 5+ years of proven sales experience in the medical device or related industry; spine experience preferred. Experience managing P&L, preferred. Sales leadership experience strongly preferred. Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing strategy, product demonstrations, sales techniques, and sales control systems. Track record of developing and managing a business plan. Experience in asset management, talent acquisition, and people engagement. Ability to manage complex healthcare relationships including surgeons, clinicians, hospital administrators, and GPOs. Proven ability to attract, engage, and develop sales talent. Experience using performance management systems for planning, monitoring, feedback and reviews. Proven record of overachieving sales and financial goals (quota, accounts receivable, expense budget, cost of sales). Negotiation experience. Physical Requirements
Must be able to lift and carry samples and surgical instrument kits up to 40 pounds. Must be available on a 24‑hour basis to respond to customer emergencies as required by territory and accounts. Travel within the Territory, to support other Territories, and to national/area meetings and conventions. Handle instruments that may be contaminated by blood or other bodily fluids; VB Spine will provide a safe working environment per OSHA regulations. Why VB Spine
We believe in growing talent from within. Join a high‑performing team, receive mentorship, and shape strategy in the dynamic field of medical sales. Compensation
Pay for this role is competitive and based on experience, with additional factors such as territory requirements and performance. Typical pay range:
$120,000 – $150,000
annually, with potential bonuses/incentives and benefits. Final compensation is determined on a case‑by‑case basis. Benefits Include
Comprehensive health, dental, and vision insurance 401(k) with company match PTO and holidays Job Details
Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Sales and Business Development Industries: Medical Equipment Manufacturing
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