Leadtech Group
Overview
Senior MarTech Specialist with strong expertise in web tracking projects, ideally in subscription-based businesses. This is a role that owns the tech side of web tracking, challenges assumptions, and builds scalable, future-proof solutions. Requirements
Must-have Deep expertise in Google Tag Manager (client-side + server-side) — proven experience implementing and maintaining S2S GTM setups Experience with web projects, ideally subscription-based businesses Hands-on experience with online payments (Stripe, card gateways) and the ability to capture and process payment data for analytics and attribution Experience with GA4 and Amplitude. Knowledge of Adobe Analytics (or similar enterprise platforms) is a plus — but GTM expertise is mandatory Strong background in web tagging and tracking (events, funnels, data layers) Understanding of how Ad Networks work and how CAPI or parameter-based tracking works; you should be able to speak the language even if you do not run campaigns Understanding of Technical SEO fundamentals (indexation, sitemaps, canonicals, hreflangs, Core Web Vitals) Experience working with SEO teams to address tracking challenges on landing pages, organic funnels, or GSC Awareness of AEO (Answer Engine Optimization) and how search/discovery through LLMs works for attribution Experience with CMPs / consent management tools (e.g., Didomi, OneTrust, Usercentrics) and working with Legal teams to ensure signals fire correctly, including GDPR, DMA, Consent Mode V2 Practical experience with cloud systems (ideally GCP: BigQuery, Cloud Functions, Pub/Sub, APIs) SQL proficiency to query and consume data in a Data Warehouse (e.g., BigQuery, Databricks) Fluent English (written & spoken) Big plus Python (or other scripting languages) for automation Data Engineering / Analytics Engineering exposure (e.g., Airbyte, dbt, Dataform) Experience with Affiliation platforms (e.g., Impact, Rakuten, Awin) Experience with AdServers (e.g., Google Campaign Manager, Xandr, Smart, Adform) Nice-to-have Experience with other tagging systems (Tealium, Adobe Launch, etc.) Experience with Customer Data Platforms (CDPs) such as Segment, mParticle, Rudderstack or similar Experience with dashboards and BI tools (Looker Studio, Tableau, Power BI) Experience with CRMs and marketing automation platforms on the technical side App-side exposure and understanding of Paid UA for apps, including SKAN; basic knowledge of SDKs in mobile apps Experience with server-to-server integrations beyond GTM (direct API setups, custom pipelines) Benefits
Growth and career development with flexible internal training and external learning budget Work-Life balance with flextime and option for remote or Barcelona office, plus summer 35-hour weeks in July/August Competitive salary, full-time permanent contract, private health insurance (including dental and psychological services) 25 days vacation + birthday off, flexible vacation options Office perks in Barcelona (coffee, fruit, snacks, game room, rooftop terrace) and additional benefits (ticket restaurant, nursery vouchers) Location
Flexibility to work fully remote or from the Barcelona office. Barcelona Blue Building location available for in-office days. Equal Employment Opportunity
Leadtech is an Equal Employment Opportunity (EEO) Employer. We welcome applicants regardless of race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your energy, skills, and willingness to be part of a great project. Candidate Note
The personal data you provide will be used to manage your candidacy for corporate selection processes. You may exercise your rights by contacting us at protecciondedatos@LeadTech.com or mail at Avenida Litoral, 12-14, 5ta planta, Barcelona 08005, with a document validating your identity.
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Senior MarTech Specialist with strong expertise in web tracking projects, ideally in subscription-based businesses. This is a role that owns the tech side of web tracking, challenges assumptions, and builds scalable, future-proof solutions. Requirements
Must-have Deep expertise in Google Tag Manager (client-side + server-side) — proven experience implementing and maintaining S2S GTM setups Experience with web projects, ideally subscription-based businesses Hands-on experience with online payments (Stripe, card gateways) and the ability to capture and process payment data for analytics and attribution Experience with GA4 and Amplitude. Knowledge of Adobe Analytics (or similar enterprise platforms) is a plus — but GTM expertise is mandatory Strong background in web tagging and tracking (events, funnels, data layers) Understanding of how Ad Networks work and how CAPI or parameter-based tracking works; you should be able to speak the language even if you do not run campaigns Understanding of Technical SEO fundamentals (indexation, sitemaps, canonicals, hreflangs, Core Web Vitals) Experience working with SEO teams to address tracking challenges on landing pages, organic funnels, or GSC Awareness of AEO (Answer Engine Optimization) and how search/discovery through LLMs works for attribution Experience with CMPs / consent management tools (e.g., Didomi, OneTrust, Usercentrics) and working with Legal teams to ensure signals fire correctly, including GDPR, DMA, Consent Mode V2 Practical experience with cloud systems (ideally GCP: BigQuery, Cloud Functions, Pub/Sub, APIs) SQL proficiency to query and consume data in a Data Warehouse (e.g., BigQuery, Databricks) Fluent English (written & spoken) Big plus Python (or other scripting languages) for automation Data Engineering / Analytics Engineering exposure (e.g., Airbyte, dbt, Dataform) Experience with Affiliation platforms (e.g., Impact, Rakuten, Awin) Experience with AdServers (e.g., Google Campaign Manager, Xandr, Smart, Adform) Nice-to-have Experience with other tagging systems (Tealium, Adobe Launch, etc.) Experience with Customer Data Platforms (CDPs) such as Segment, mParticle, Rudderstack or similar Experience with dashboards and BI tools (Looker Studio, Tableau, Power BI) Experience with CRMs and marketing automation platforms on the technical side App-side exposure and understanding of Paid UA for apps, including SKAN; basic knowledge of SDKs in mobile apps Experience with server-to-server integrations beyond GTM (direct API setups, custom pipelines) Benefits
Growth and career development with flexible internal training and external learning budget Work-Life balance with flextime and option for remote or Barcelona office, plus summer 35-hour weeks in July/August Competitive salary, full-time permanent contract, private health insurance (including dental and psychological services) 25 days vacation + birthday off, flexible vacation options Office perks in Barcelona (coffee, fruit, snacks, game room, rooftop terrace) and additional benefits (ticket restaurant, nursery vouchers) Location
Flexibility to work fully remote or from the Barcelona office. Barcelona Blue Building location available for in-office days. Equal Employment Opportunity
Leadtech is an Equal Employment Opportunity (EEO) Employer. We welcome applicants regardless of race, gender, age, religion, nationality, sexual orientation, and/or disabilities. All we need is your energy, skills, and willingness to be part of a great project. Candidate Note
The personal data you provide will be used to manage your candidacy for corporate selection processes. You may exercise your rights by contacting us at protecciondedatos@LeadTech.com or mail at Avenida Litoral, 12-14, 5ta planta, Barcelona 08005, with a document validating your identity.
#J-18808-Ljbffr