Caesars Entertainment
Sportsbook Customer Retention Manager - Hybrid (Jersey City or Las Vegas)
Caesars Entertainment, Jersey City, New Jersey, United States, 07390
Sportsbook Customer Retention Manager - Hybrid (Jersey City or Las Vegas)
Jersey City, NJ, United States and 1 more (Hybrid) The role is responsible for leading customer acquisition and retention strategies by leveraging analytics and best practices to develop approaches across audience, seasonal, and regional needs. JOB SUMMARY This position requires project manager skills to execute promotions from ideation to launch, collaborate with adjacent teams, and assess the efficacy of promotional offers on a weekly, monthly and annual basis. RESPONSIBILITIES Plan and coordinate customer acquisition offers in tandem with established customer retention strategies. Develop monthly promotional calendars and tentpole marketing plans on national and local basis driven by corporate priorities, customer feedback, and analytics. Work together with analytics teams to review business performance and develop actionable recommendations for promotion campaigns to optimize spend and yield. Oversee a team of associates, setting direction on reinvestment and budget. Implement A/B tests to refine processes and integrate learnings, working with CRM, Technology/Product, VIP, and other stakeholders. Support leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support, field marketing, and other departments. Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and marketing plans. Present key insights, learnings, and financials to leadership and the wider organization. Create communication strategy outlines for promotional offers by customer segment or region. QUALIFICATIONS Bachelor’s degree in Marketing, Finance, Business, Statistics or related field required. Minimum four years of experience in marketing, consulting, finance, or analytics; sports betting and digital preferred. Experience with customer management software such as, but not limited to, Optimove. Strong communication and organizational skills. ADDITIONAL REQUIREMENTS Ability to develop working relationships with peers and coordinate activities with operating departments. Ability to analyze internal financial information and develop plans with measurable results. Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business. Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes. Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
#J-18808-Ljbffr
Jersey City, NJ, United States and 1 more (Hybrid) The role is responsible for leading customer acquisition and retention strategies by leveraging analytics and best practices to develop approaches across audience, seasonal, and regional needs. JOB SUMMARY This position requires project manager skills to execute promotions from ideation to launch, collaborate with adjacent teams, and assess the efficacy of promotional offers on a weekly, monthly and annual basis. RESPONSIBILITIES Plan and coordinate customer acquisition offers in tandem with established customer retention strategies. Develop monthly promotional calendars and tentpole marketing plans on national and local basis driven by corporate priorities, customer feedback, and analytics. Work together with analytics teams to review business performance and develop actionable recommendations for promotion campaigns to optimize spend and yield. Oversee a team of associates, setting direction on reinvestment and budget. Implement A/B tests to refine processes and integrate learnings, working with CRM, Technology/Product, VIP, and other stakeholders. Support leadership teams in building new state launch roadmaps based on learnings from prior launches and feedback from customer support, field marketing, and other departments. Coordinate with adjacent marketing functions to integrate approved strategies and recommendations into structured calendars and marketing plans. Present key insights, learnings, and financials to leadership and the wider organization. Create communication strategy outlines for promotional offers by customer segment or region. QUALIFICATIONS Bachelor’s degree in Marketing, Finance, Business, Statistics or related field required. Minimum four years of experience in marketing, consulting, finance, or analytics; sports betting and digital preferred. Experience with customer management software such as, but not limited to, Optimove. Strong communication and organizational skills. ADDITIONAL REQUIREMENTS Ability to develop working relationships with peers and coordinate activities with operating departments. Ability to analyze internal financial information and develop plans with measurable results. Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business. Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes. Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
#J-18808-Ljbffr