Caesars Sportsbook & Casino
VP Sportsbook and Customer Retention
Caesars Sportsbook & Casino, Jersey City, New Jersey, United States, 07390
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VP Sportsbook and Customer Retention
role at
Caesars Sportsbook & Casino
Overview The VP, Sportsbook & Customer Retention position is a senior leader responsible for the customer retention strategy and a multi-million-dollar reinvestment budget for the Digital Sportsbook business. From strategic planning, through to state-level operations and execution, the VP is accountable to both digital and corporate marketing leadership teams for hitting customer and profitability KPIs.
Key Responsibilities
Developing and implementing a long-term vision for customer retention. Covering all aspects of customers lifecycle from early-activation to long-term retention and seasonal reactivation.
Accountable for delivery against revenue and profitability metrics, ensuring reinvestment is set to meet targets and maximize return.
Create a communication strategy outline for the digital business.
Embedding a culture of collaboration within the Customer Retention team, ensuring smooth working processes with CRM, analytics, digital operations, and product/tech colleagues.
Setting and refining the strategy for launches into new markets. Working with other marketing departments to leverage media/partnership funds to deliver customer acquisition within defined parameters.
Establish and develop a framework for investment testing and learning. Executed by the Customer Retention team in partnership with other teams.
Oversee the execution of strategic plans, marketing spend and yield.
Provide guidance to the teams on the loyalty program, segmentation, and communication strategies.
Guides the promotions team, CRM, corporate and digital marketing teams to develop and finalize executional details of promotions and contests. Approve marketing briefs, creative strategy, and national promotions calendars.
Contributes to Promotions Team Development by pushing for improvements in templates and processes, hiring, coaching, developing and mentoring Specialists, Coordinators, and Managers, and fostering collaboration across digital and brick-and-mortar teams.
Essential Job Functions
Lead organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
Champion a commitment to honesty, integrity, and responsible corporate behavior.
Create a compliance culture and foster an environment where team members feel comfortable reporting potential violations or misconduct.
Education And Experience
Bachelor’s degree in Marketing or similar field.
Minimum seven years of experience in a senior leadership position; sports betting and digital preferred.
Strong communication and organizational skills.
Creative, innovative problem-solving skills.
Ability to develop working relationships with peers and coordinate activities with operating departments.
Ability to analyze competitive information and internal financial information and develop plans with measurable results.
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes.
Salary and Benefits The salary range for this position is $190,000 - $275,000 USD, which is dependent on factors including relevant experience, geography, business needs and market demand. This role may offer benefits including medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.
About Us At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because
We Are All Caesars . This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
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VP Sportsbook and Customer Retention
role at
Caesars Sportsbook & Casino
Overview The VP, Sportsbook & Customer Retention position is a senior leader responsible for the customer retention strategy and a multi-million-dollar reinvestment budget for the Digital Sportsbook business. From strategic planning, through to state-level operations and execution, the VP is accountable to both digital and corporate marketing leadership teams for hitting customer and profitability KPIs.
Key Responsibilities
Developing and implementing a long-term vision for customer retention. Covering all aspects of customers lifecycle from early-activation to long-term retention and seasonal reactivation.
Accountable for delivery against revenue and profitability metrics, ensuring reinvestment is set to meet targets and maximize return.
Create a communication strategy outline for the digital business.
Embedding a culture of collaboration within the Customer Retention team, ensuring smooth working processes with CRM, analytics, digital operations, and product/tech colleagues.
Setting and refining the strategy for launches into new markets. Working with other marketing departments to leverage media/partnership funds to deliver customer acquisition within defined parameters.
Establish and develop a framework for investment testing and learning. Executed by the Customer Retention team in partnership with other teams.
Oversee the execution of strategic plans, marketing spend and yield.
Provide guidance to the teams on the loyalty program, segmentation, and communication strategies.
Guides the promotions team, CRM, corporate and digital marketing teams to develop and finalize executional details of promotions and contests. Approve marketing briefs, creative strategy, and national promotions calendars.
Contributes to Promotions Team Development by pushing for improvements in templates and processes, hiring, coaching, developing and mentoring Specialists, Coordinators, and Managers, and fostering collaboration across digital and brick-and-mortar teams.
Essential Job Functions
Lead organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
Champion a commitment to honesty, integrity, and responsible corporate behavior.
Create a compliance culture and foster an environment where team members feel comfortable reporting potential violations or misconduct.
Education And Experience
Bachelor’s degree in Marketing or similar field.
Minimum seven years of experience in a senior leadership position; sports betting and digital preferred.
Strong communication and organizational skills.
Creative, innovative problem-solving skills.
Ability to develop working relationships with peers and coordinate activities with operating departments.
Ability to analyze competitive information and internal financial information and develop plans with measurable results.
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes.
Salary and Benefits The salary range for this position is $190,000 - $275,000 USD, which is dependent on factors including relevant experience, geography, business needs and market demand. This role may offer benefits including medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.
About Us At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because
We Are All Caesars . This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.
#J-18808-Ljbffr