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Itcharm

ASO Specialist

Itcharm, New York, New York, United States

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We are a mobile game development company specializing in creating innovative and engaging gaming experiences for players worldwide. Our focus is on developing casual and mid-core games. We are currently seeking a highly skilled and experienced

[ANON] What We Are Looking For: 3+ years of experience in App Store Optimization (ASO) for mobile games or apps. Strong understanding of ASO principles, including keyword research, metadata optimization, and conversion rate optimization. Proficiency in using ASO tools such as [ANON], [ANON], [ANON], or similar platforms. Familiarity with Google Play Console, Apple App Store Connect, and analytics tools like [ANON] or [ANON]. A data-driven mindset with strong analytical skills to interpret data and make informed decisions. A proactive attitude and the ability to adapt in a fast-paced, dynamic environment. Responsibilities: Develop and execute ASO strategies to improve app visibility, downloads, and rankings on the App Store and Google Play. Conduct keyword research and optimize app metadata (title, description, subtitles, promotional text etc). Analyze competitor strategies and market trends to identify opportunities for growth. Collaborate with marketing, design, and development teams to create and test high-converting app store assets (icons, screenshots, videos, etc.). Monitor and report on key ASO metrics, including impressions, conversion rates, and keyword rankings. Continuously test and optimize app store listings through A/B testing and other experimentation methods. Stay up-to-date with the latest ASO trends, algorithm changes, and best practices. What Is Important to Us: A strong desire to continuously improve the product by suggesting new ideas, proposing enhancements, and providing valuable insights. A commitment to personal growth and the ability to support colleagues by sharing knowledge. A passion for ongoing learning and development in the field of ASO and mobile game marketing. Hiring Process: Initial conversation with a recruiter. First interview to discuss basic skills and experience.

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