The South African Breweries Ltd
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**Always Active**The **purpose of the role** is to build a relevant rewards program (Club B) for customers - that drives engagement, incrementality and monetization. The BEES Rewards Manager shall also guarantee success of the program by creating and implementing local initiatives and ensuring implementation of best practices, with strong alignment amongst commercial areas and between Global, to boost digitalization and loyalty, deploy commercial strategy, and drive monetization opportunities. The BEES Rewards Manager shall oversee the program’ engagement, incrementality and monetization metrics, execute the commercial strategy via personalized points-offers to guarantee incremental conversion and commercial impact, manage resource allocation and the redemption catalogue, offering a meaningful assortment, finally deliver rewards monetization via selling points, adding margins on redemption and points expiration.**Key Roles & Responsibilities:****Points Offers Management*** Manage and optimize incrementality attributable to points offers* Understand the audience of the program to maximize conversion* Guarantee completion of points-offers as a deliverable of a Rewards program strategy* Lead discussions with the data team to personalize points-offers to optimize conversion and business impact* Know best practices around offering ways to earn points for actions on BEES and burn those points on BEES for free product and prizes**Resource Allocation*** Optimize SAB investment across promotions and points* Understand what customers are influenced by points/promos and design strategy to move promo to points**Program Engagement*** Cluster POCs based on their digital maturity and coordinate actions across online and offline assets to educate POCs* Manage the customer base to ensure we have a healthy and engaged base**Revenue Management*** 1YP discounting strategy and budget setting* Manage discount package including strategy, forecasting and analysis* Key stakeholder management to ensure alignment to discounting plan and adherence to policy with Revenue Department**Business Environment**Main characteristics:* Work in a quick changing cross-functional environment* Intensive knowledge of our BEES digital products and tools designed to improve user experience, collaborate with digital communication and frontline teams to improve conversion* Strong data and analytical skills to design accurate strategies* Deep knowledge of BEES customers and their needs* Trade experienceKey dimensions:* OKRs (Objective Key Results):* Points pool as % of BEES GMV* % of Buyers completing Points Offers* % of unique POCs Redeeming last 90 days* $ Club B EBITDA* % Offers incremental conversion* % Redemption non-ABI**Job Requirements:*** 3+ years of experience in the beer or consumer products sales, distribution and customer relationship management* 3 year post graduate qualification* Excellent understanding of retail execution and FMCG sales process and sales technologies* Strong systems and analytical skills, especially data modelling, big data management* Experience in analytical roles (business analyst or information analyst)* Exceptional project and program management capability* Experience in strategic project design & management favorable* Ability to manage multiple priorities* Excellent verbal and written communication skills with an ability to communicate complex issues in a simple and concise manner* Excellent collaboration skills and ability to work in a matrix environment* Ability to achieve results by working across function and manage multiple priorities simultaneously* Very strong self-management capability, ability to work independently* Excellent inter-personal skills – ability to lead and engage across all integrated functions in the business to deliver on strategic initiatives**Additional Information:*** **Band: VI**SAB/AB InBev is an equal opportunity employer, and all appointments will be made in line with SAB/AB InBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going.At SAB it’s always about more than the beer.We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa's largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption.SAB is one of South Africa’s admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish #J-18808-Ljbffr
Your Privacy
**Always Active**The **purpose of the role** is to build a relevant rewards program (Club B) for customers - that drives engagement, incrementality and monetization. The BEES Rewards Manager shall also guarantee success of the program by creating and implementing local initiatives and ensuring implementation of best practices, with strong alignment amongst commercial areas and between Global, to boost digitalization and loyalty, deploy commercial strategy, and drive monetization opportunities. The BEES Rewards Manager shall oversee the program’ engagement, incrementality and monetization metrics, execute the commercial strategy via personalized points-offers to guarantee incremental conversion and commercial impact, manage resource allocation and the redemption catalogue, offering a meaningful assortment, finally deliver rewards monetization via selling points, adding margins on redemption and points expiration.**Key Roles & Responsibilities:****Points Offers Management*** Manage and optimize incrementality attributable to points offers* Understand the audience of the program to maximize conversion* Guarantee completion of points-offers as a deliverable of a Rewards program strategy* Lead discussions with the data team to personalize points-offers to optimize conversion and business impact* Know best practices around offering ways to earn points for actions on BEES and burn those points on BEES for free product and prizes**Resource Allocation*** Optimize SAB investment across promotions and points* Understand what customers are influenced by points/promos and design strategy to move promo to points**Program Engagement*** Cluster POCs based on their digital maturity and coordinate actions across online and offline assets to educate POCs* Manage the customer base to ensure we have a healthy and engaged base**Revenue Management*** 1YP discounting strategy and budget setting* Manage discount package including strategy, forecasting and analysis* Key stakeholder management to ensure alignment to discounting plan and adherence to policy with Revenue Department**Business Environment**Main characteristics:* Work in a quick changing cross-functional environment* Intensive knowledge of our BEES digital products and tools designed to improve user experience, collaborate with digital communication and frontline teams to improve conversion* Strong data and analytical skills to design accurate strategies* Deep knowledge of BEES customers and their needs* Trade experienceKey dimensions:* OKRs (Objective Key Results):* Points pool as % of BEES GMV* % of Buyers completing Points Offers* % of unique POCs Redeeming last 90 days* $ Club B EBITDA* % Offers incremental conversion* % Redemption non-ABI**Job Requirements:*** 3+ years of experience in the beer or consumer products sales, distribution and customer relationship management* 3 year post graduate qualification* Excellent understanding of retail execution and FMCG sales process and sales technologies* Strong systems and analytical skills, especially data modelling, big data management* Experience in analytical roles (business analyst or information analyst)* Exceptional project and program management capability* Experience in strategic project design & management favorable* Ability to manage multiple priorities* Excellent verbal and written communication skills with an ability to communicate complex issues in a simple and concise manner* Excellent collaboration skills and ability to work in a matrix environment* Ability to achieve results by working across function and manage multiple priorities simultaneously* Very strong self-management capability, ability to work independently* Excellent inter-personal skills – ability to lead and engage across all integrated functions in the business to deliver on strategic initiatives**Additional Information:*** **Band: VI**SAB/AB InBev is an equal opportunity employer, and all appointments will be made in line with SAB/AB InBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going.At SAB it’s always about more than the beer.We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa's largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption.SAB is one of South Africa’s admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish #J-18808-Ljbffr