Unilever
Role Summary
SheaMoisture is seeking a culturally fluent, digitally savvy Influencer Marketing Manager to lead the execution of our influencer marketing strategy. This role will be instrumental in driving brand love, cultural relevance, and community engagement through authentic partnerships with creators who reflect and celebrate the richness and versatility of multicultural beauty.
Key Responsibilities
Strategy & Execution
Lead the execution of always-on and tentpole influencer campaigns, ensuring alignment with brand marketing objectives and KPIs. Partner with internal teams and agencies to bring campaigns to life across organic and paid channels.
Agency & Creator Management
Serve as the day-to-day contact for influencer agencies, overseeing creative briefs, content reviews, and deliverables.
Seeding & Organic Engagement
Manage influencer seeding programs, including creative mailer ideation and target list development to drive organic buzz and social coverage.
Performance & Insights
Track and analyze campaign performance across organic and paid efforts, delivering actionable insights to inform future strategies.
Innovation & Agility
Identify real-time opportunities and creative enhancements that elevate campaign impact and cultural resonance.
Relationship Building
Cultivate and manage relationships with influencers who embody SheaMoisture’s brand values and connect authentically with Gen Z, Millennial, Black, and multicultural audiences.
Trendspotting & Thought Leadership
Stay ahead of social and cultural trends, platform shifts, and competitor activity. Act as the team’s go-to expert on influencer and social media trends in beauty, textured hair and beyond.
Special Projects
Support ad hoc influencer initiatives, content development, and strategic projects as needed.
Required Qualifications
3–5 years of experience in influencer marketing, social media, or brand marketing—preferably in beauty, lifestyle, or multicultural brands.
Deep understanding of the influencer landscape, especially within Black and multicultural communities.
Experience managing agencies and cross-functional partners.
Strong analytical skills with the ability to translate data into insights.
Excellent communication, organization, and project management skills.
Passion for SheaMoisture’s mission and commitment to community empowerment.
At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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Key Responsibilities
Strategy & Execution
Lead the execution of always-on and tentpole influencer campaigns, ensuring alignment with brand marketing objectives and KPIs. Partner with internal teams and agencies to bring campaigns to life across organic and paid channels.
Agency & Creator Management
Serve as the day-to-day contact for influencer agencies, overseeing creative briefs, content reviews, and deliverables.
Seeding & Organic Engagement
Manage influencer seeding programs, including creative mailer ideation and target list development to drive organic buzz and social coverage.
Performance & Insights
Track and analyze campaign performance across organic and paid efforts, delivering actionable insights to inform future strategies.
Innovation & Agility
Identify real-time opportunities and creative enhancements that elevate campaign impact and cultural resonance.
Relationship Building
Cultivate and manage relationships with influencers who embody SheaMoisture’s brand values and connect authentically with Gen Z, Millennial, Black, and multicultural audiences.
Trendspotting & Thought Leadership
Stay ahead of social and cultural trends, platform shifts, and competitor activity. Act as the team’s go-to expert on influencer and social media trends in beauty, textured hair and beyond.
Special Projects
Support ad hoc influencer initiatives, content development, and strategic projects as needed.
Required Qualifications
3–5 years of experience in influencer marketing, social media, or brand marketing—preferably in beauty, lifestyle, or multicultural brands.
Deep understanding of the influencer landscape, especially within Black and multicultural communities.
Experience managing agencies and cross-functional partners.
Strong analytical skills with the ability to translate data into insights.
Excellent communication, organization, and project management skills.
Passion for SheaMoisture’s mission and commitment to community empowerment.
At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
#J-18808-Ljbffr