Nestlé
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary As a Brand Marketing Associate, you will develop strategy ( Key Responsibilities
Consumer & Customer Intimacy
Deeply understand consumer demographics, psychographics, occasions, and behavioral drivers through data and research
Validate or develop consumer insights to drive relevant communications
Analyze data and synthesize learnings into actionable insights
Transform data and trends into marketing innovation, brand building, and retail programs
Business Planning
Own P&L to meet key business KPIs: revenue, profit, market share, brand health
Lead monthly operating process for business performance and accurate forecasting
Track sales, consumption, and trends to identify gaps/opportunities
Manage consumer marketing budget efficiently
Develop strategic revenue management strategies (pricing, promo, price pack architecture)
Support manufacturing, distribution, sourcing, and procurement strategies
Chart category/brand course using data-driven decision-making
Explore new approaches to brand innovation, including licensing and partnerships
Brand and Product Experience
Collaborate with internal teams and external agencies to develop marketing strategies
Identify optimal engagement strategies and campaign structures
Ensure cultural relevance of brand identity and activations
Activate nutrition, health, and wellness propositions in communications
Drive continuous growth from demand generation dollars
Commercial Excellence
Partner with Sales and Customers to execute strategy in omni-channel environments
Analyze and optimize promotional programs
Support packaging changes due to product, graphic, or formula updates
Translate strategic plans into annual commercial plans for retailer channels
Lead development and execution of annual marketing plans (product, price, place, promotion)
Key Activities
Product Brand/Marketing Communications Strategy
Media Strategy, MBP & QBR, PFME, Consumer Pricing (SRM)
Consumer Marketing Operations & Execution
Insights & Analytics, eCommerce, Agency Management
Supply/Materials tradeoffs, Customer meetings
Category, Brand, and Consumer Strategy
Product Innovation, Portfolio Management, Channel Strategy
Sustainability, New Business Models, Nutrition
Design Strategy (packaging), Operations Strategy, Procurement & Sourcing
Trade Strategy, Channel Strategy, Category Expertise
Qualifications
University Degree (BA/BS) in Marketing or related field; MBA preferred
Knowledge of budget control methods, policies, and procedures
Strong negotiation, relationship building, and strategic analysis skills
Ability to work independently and adapt quickly to change
Problem-solving and decision-making skills
Excellent verbal and written communication skills
Basic financial acumen and risk/return analysis
Ability to prioritize workload, self-manage projects, and meet deadlines
Proficient in Microsoft Office
Critical Experiences
3-5 years in marketing or brand management
Experience leading cross-functional teams or agency partners
Experience with marketing communication projects (digital/media strategies)
Experience leveraging data, research, and trends to understand consumer behavior (IRI or Nielsen knowledge recommended)
Demonstrated problem-solving and analytical capabilities
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
#J-18808-Ljbffr
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
Position Summary As a Brand Marketing Associate, you will develop strategy ( Key Responsibilities
Consumer & Customer Intimacy
Deeply understand consumer demographics, psychographics, occasions, and behavioral drivers through data and research
Validate or develop consumer insights to drive relevant communications
Analyze data and synthesize learnings into actionable insights
Transform data and trends into marketing innovation, brand building, and retail programs
Business Planning
Own P&L to meet key business KPIs: revenue, profit, market share, brand health
Lead monthly operating process for business performance and accurate forecasting
Track sales, consumption, and trends to identify gaps/opportunities
Manage consumer marketing budget efficiently
Develop strategic revenue management strategies (pricing, promo, price pack architecture)
Support manufacturing, distribution, sourcing, and procurement strategies
Chart category/brand course using data-driven decision-making
Explore new approaches to brand innovation, including licensing and partnerships
Brand and Product Experience
Collaborate with internal teams and external agencies to develop marketing strategies
Identify optimal engagement strategies and campaign structures
Ensure cultural relevance of brand identity and activations
Activate nutrition, health, and wellness propositions in communications
Drive continuous growth from demand generation dollars
Commercial Excellence
Partner with Sales and Customers to execute strategy in omni-channel environments
Analyze and optimize promotional programs
Support packaging changes due to product, graphic, or formula updates
Translate strategic plans into annual commercial plans for retailer channels
Lead development and execution of annual marketing plans (product, price, place, promotion)
Key Activities
Product Brand/Marketing Communications Strategy
Media Strategy, MBP & QBR, PFME, Consumer Pricing (SRM)
Consumer Marketing Operations & Execution
Insights & Analytics, eCommerce, Agency Management
Supply/Materials tradeoffs, Customer meetings
Category, Brand, and Consumer Strategy
Product Innovation, Portfolio Management, Channel Strategy
Sustainability, New Business Models, Nutrition
Design Strategy (packaging), Operations Strategy, Procurement & Sourcing
Trade Strategy, Channel Strategy, Category Expertise
Qualifications
University Degree (BA/BS) in Marketing or related field; MBA preferred
Knowledge of budget control methods, policies, and procedures
Strong negotiation, relationship building, and strategic analysis skills
Ability to work independently and adapt quickly to change
Problem-solving and decision-making skills
Excellent verbal and written communication skills
Basic financial acumen and risk/return analysis
Ability to prioritize workload, self-manage projects, and meet deadlines
Proficient in Microsoft Office
Critical Experiences
3-5 years in marketing or brand management
Experience leading cross-functional teams or agency partners
Experience with marketing communication projects (digital/media strategies)
Experience leveraging data, research, and trends to understand consumer behavior (IRI or Nielsen knowledge recommended)
Demonstrated problem-solving and analytical capabilities
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
#J-18808-Ljbffr