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H2 Recruits

Marketing Director

H2 Recruits, El Paso, Texas, United States

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We are seeking an innovative, strategic, and results-driven

Director of Marketing

to lead the development and execution of our company’s marketing vision. This senior leader will oversee all aspects of marketing, from customer and employee engagement strategies to brand management, digital presence, and event execution. The ideal candidate is a dynamic communicator and creative strategist who thrives on building meaningful connections between our company, our clients, and our employees.

Key Responsibilities Strategic Leadership

Develop and implement a comprehensive

customer marketing strategy

aligned with the company’s business goals.

Conduct

formal market analysis

to identify emerging market and customer trends and translate insights into actionable strategies.

Define and monitor

key performance indicators (KPIs)

to measure marketing effectiveness and drive continuous improvement.

Oversee the

Marketing Department , providing guidance, mentorship, and professional development to team members.

Draft, maintain, and continuously enhance

Marketing Standard Operating Procedures (SOPs)

to ensure consistency and efficiency.

Brand & Communications Management

Lead all aspects of

brand strategy and communication , ensuring consistent messaging across all channels — website, email, newsletters, social media, and print.

Manage and elevate the company’s

digital and social media presence , expanding reach and engagement through thoughtful content and storytelling.

Oversee the

development of proposals, presentations, and collateral

for customers and business development initiatives — directly managing or guiding third-party design vendors as needed.

Serve as the

brand guardian , maintaining integrity and cohesion across marketing materials, campaigns, and communications.

Employee & Recruiting Marketing

Develop and implement an

employee engagement and internal marketing strategy

to improve connection, culture, and retention across corporate and project teams.

Partner with the

Personnel Department

to design and execute a compelling

recruiting marketing strategy , strengthening the company’s employer brand and attracting top talent.

Events & Partnerships

Plan and execute

company and industry events , including conferences, internal events, and on-site publicity activities.

Travel as needed to project locations to manage marketing initiatives and represent the company at client or public events.

Build strong relationships with clients, vendors, and cross-functional teams to ensure seamless campaign execution and collaboration.

Stay ahead of

marketing technology and methodology trends , identifying and implementing tools and techniques to elevate marketing performance.

Actively contribute to

management and client meetings , providing marketing insights that support organizational strategy.

Maintain the

highest level of confidentiality

in handling client and personnel information.

Qualifications & Experience

Minimum 7–10 years of progressive marketing experience , with at least

3–5 years in a leadership or managerial role .

Proven ability to develop and execute high-impact marketing strategies across diverse audiences.

Exceptional

interpersonal and communication skills , with the ability to build rapport and influence at all levels.

Demonstrated experience managing

third-party vendors , especially in content creation, digital marketing, and event planning.

Impeccable writing, editing, and storytelling skills , with an eye for detail and creativity.

Strong

project management and organizational skills , with the ability to prioritize and execute multiple initiatives simultaneously.

Proficiency in

social media platforms

(Facebook, Instagram, LinkedIn, X/Twitter) and

marketing tools

such as PowerPoint, Excel, Photoshop, and Illustrator.

Experience in

website management, presentation design, and newsletter development

is preferred.

Bachelor’s degree in Marketing, Communications, or a related field required; Master’s degree a plus.

Why Join Us As Director of Marketing, you’ll have the opportunity to

shape the narrative and drive the voice of the company , leading a talented team to create meaningful connections with our clients, partners, and employees. You’ll be part of a collaborative leadership group that values creativity, innovation, and measurable results — making this an exciting role for a marketing leader ready to make a lasting impact.

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