Vari
Senior Manager Paid Media
Vari started by developing the world's leading sit-stand desk converter to help a coworker with back pain, but now we're so much more than a desk. We are flexible workspace solutions made simple and installed fast. We've shipped products to more than 120 countries, and our solutions are in 98% of Fortune 500 companies.
Vari is looking for a Senior Manager Paid Media to lead the company's efforts in paid media. The Senior Manager will work in sync with media agency partners to strategize and develop campaigns designed to drive audience growth, engagement and lead and opportunity growth for consumer and business-to-business segments.
The individual must be an experienced media strategist and an effective project manager, who has experience managing budgets and external vendors. The individual must have strong communication skills and be able to provide rationale and make optimization recommendations to an executive audience.
Key Responsibilities
Serve as in-house expert for all media efforts for all in-market and upcoming campaigns, from operational support to performance results
Regularly present performance metrics and spend / budget updates on a weekly, monthly, and quarterly basis to internal leadership and stakeholders
Clearly communicate project objectives, timeline, detailed tasks, and desired outputs to internal and external team members. Monitor the completion of all milestones and update schedules and team members as required.
Dive into data, distilling the key trends and translating the findings into an actionable report
Lead agency media buying strategies and tactical recommendations
Work closely with sales and marketing teams to generate and deliver valuable high-quality leads
Define, obtain approval for, and manage the execution of testing strategies for audiences, messaging and tactical approaches using partner / agency support for execution
Manage media budget with media agencies to maximize performance across lead generation, ecommerce ROI, and brand awareness
Review / QA all agency deliverables, optimizations, and performance on a regular basis to ensure we are meeting business objectives / KPIs Requirements
Manage DRTV agency partnership to optimize performance-driven campaigns and support overall brand growth for Vari through targeted, measurable television media strategies
Oversee affiliate marketing program strategy and execution, including partner recruitment, commission structure, and performance optimization to drive incremental revenue and increase brand visibility
Skills and Qualifications
Bachelor's degree in marketing or related field preferred, or the equivalent in professional experience.
7+ more years of experience, including hands-on experience managing performance-based traditional, digital media
At least 2 years' experience with managing agency and / or partner relationships
Experience directing, managing, measuring, and optimizing both B2B and B2C campaigns
Proficiency with and / or ability to manage and analyze performance in GA 360, AdWords, Bing, Yahoo / Gemini, Paid Social Platforms such as Facebook / Instagram and LinkedIn, DSPs and Ad Servers
Excellent communication skills and advanced use of the full Microsoft Suite (PowerPoint, Outlook, MSTeams, Word, Sharepoint,) as experience or willingness to learn project management software ClickUp
Executive reporting and presenting skills to capture results of media campaign management and reporting.
Experience with executing and managing Martech and ad tech platforms specifically media and sales campaign tagging requirements.
Advanced Excel skills a must, including but not limited to advanced formulas, advanced charting, pivot tables / reporting and macros
Experience with email campaign management (B2B and / or B2C) is a plus
Why Vari?
State of the art On-site Gym, spa-like locker room, and Chair Massage Pod
Enhanced paternity / maternity / Adoption programs
401k and profit-sharing plan
Personal time off / Volunteer time off
Team building events on and off site
Mentoring and career development
Education reimbursement
Wellness program and insurance premium discounts
At-home work set-up
#J-18808-Ljbffr
Vari started by developing the world's leading sit-stand desk converter to help a coworker with back pain, but now we're so much more than a desk. We are flexible workspace solutions made simple and installed fast. We've shipped products to more than 120 countries, and our solutions are in 98% of Fortune 500 companies.
Vari is looking for a Senior Manager Paid Media to lead the company's efforts in paid media. The Senior Manager will work in sync with media agency partners to strategize and develop campaigns designed to drive audience growth, engagement and lead and opportunity growth for consumer and business-to-business segments.
The individual must be an experienced media strategist and an effective project manager, who has experience managing budgets and external vendors. The individual must have strong communication skills and be able to provide rationale and make optimization recommendations to an executive audience.
Key Responsibilities
Serve as in-house expert for all media efforts for all in-market and upcoming campaigns, from operational support to performance results
Regularly present performance metrics and spend / budget updates on a weekly, monthly, and quarterly basis to internal leadership and stakeholders
Clearly communicate project objectives, timeline, detailed tasks, and desired outputs to internal and external team members. Monitor the completion of all milestones and update schedules and team members as required.
Dive into data, distilling the key trends and translating the findings into an actionable report
Lead agency media buying strategies and tactical recommendations
Work closely with sales and marketing teams to generate and deliver valuable high-quality leads
Define, obtain approval for, and manage the execution of testing strategies for audiences, messaging and tactical approaches using partner / agency support for execution
Manage media budget with media agencies to maximize performance across lead generation, ecommerce ROI, and brand awareness
Review / QA all agency deliverables, optimizations, and performance on a regular basis to ensure we are meeting business objectives / KPIs Requirements
Manage DRTV agency partnership to optimize performance-driven campaigns and support overall brand growth for Vari through targeted, measurable television media strategies
Oversee affiliate marketing program strategy and execution, including partner recruitment, commission structure, and performance optimization to drive incremental revenue and increase brand visibility
Skills and Qualifications
Bachelor's degree in marketing or related field preferred, or the equivalent in professional experience.
7+ more years of experience, including hands-on experience managing performance-based traditional, digital media
At least 2 years' experience with managing agency and / or partner relationships
Experience directing, managing, measuring, and optimizing both B2B and B2C campaigns
Proficiency with and / or ability to manage and analyze performance in GA 360, AdWords, Bing, Yahoo / Gemini, Paid Social Platforms such as Facebook / Instagram and LinkedIn, DSPs and Ad Servers
Excellent communication skills and advanced use of the full Microsoft Suite (PowerPoint, Outlook, MSTeams, Word, Sharepoint,) as experience or willingness to learn project management software ClickUp
Executive reporting and presenting skills to capture results of media campaign management and reporting.
Experience with executing and managing Martech and ad tech platforms specifically media and sales campaign tagging requirements.
Advanced Excel skills a must, including but not limited to advanced formulas, advanced charting, pivot tables / reporting and macros
Experience with email campaign management (B2B and / or B2C) is a plus
Why Vari?
State of the art On-site Gym, spa-like locker room, and Chair Massage Pod
Enhanced paternity / maternity / Adoption programs
401k and profit-sharing plan
Personal time off / Volunteer time off
Team building events on and off site
Mentoring and career development
Education reimbursement
Wellness program and insurance premium discounts
At-home work set-up
#J-18808-Ljbffr