Tapestry, Inc.
Senior Manager, Retention
Kate Spade
New York, NY, US
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
We’re seeking a strategic and data-driven Senior Manager of Retention to lead our Email, SMS, and Consumer Lifecycle Marketing efforts. This role is pivotal in driving customer engagement, loyalty, and lifetime value through personalized, timely, and relevant communications across owned channels.
This role will own the end-to-end strategy and execution of lifecycle programs, working cross-functionally with Creative, Product, Analytics, and Marketing teams to deliver best-in-class retention experiences.
The successful individual will leverage their proficiency in Retention marketing to:
Develop and lead the overall retention strategy across Email, SMS, and other owned channels.
Design and optimize lifecycle journeys including onboarding, win‑back, reactivation, and loyalty programs.
Own segmentation strategies to deliver personalized messaging based on behavioral, transactional, and demographic data.
Oversee campaign planning, calendar management, and execution for Email and SMS.
Partner with creative and content teams to ensure messaging aligns with brand voice and drives engagement.
Manage A/B testing and experimentation to continuously improve performance.
Analytics & Optimization
Define KPIs and reporting frameworks to measure campaign effectiveness and customer retention.
Analyze performance data to uncover insights and inform future strategies.
Collaborate with Analytics teams to build predictive models and customer scoring.
Cross‑Functional Collaboration
Work closely with Product, Buying, Digital, and Customer Experience teams to ensure seamless customer journeys.
Partner with Acquisition and Brand teams to ensure consistent messaging across the funnel.
Manage relationships with ESPs, SMS platforms, and other Martech vendors.
Stay current on industry trends and emerging technologies to drive innovation.
Team Management
Direct development plan and provide oversight of 3x team members (2x Associates & 1x Coordinator).
The accomplished individual will possess:
6+ years of experience in a digital marketing role, experience in email marketing required. An equivalent combination of work experience and education will be considered.
Experience with a large scale ESP is required; SFMC experience preferred.
Understanding of email fundamentals: CAN‑SPAM, segmentation, list/data extension management, KPIs, etc.
Experience in HTML/CSS/AMPscript preferred.
Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.).
An outstanding professional will have:
Strong analytical and project management skills.
Detail oriented with focus on delivering results.
Self‑starter, takes initiative, with the ability to juggle multiple priorities.
Ability to partner with multiple cross‑functional teams.
Excellent oral and written communication skills.
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
BASE PAY RANGE
$115,000.00
TO
$138,000.00
Annually
Nearest Major Market:
Manhattan Nearest Secondary Market:
New York City Job Segment:
Marketing Manager, Web Design, Marketing, Creative
#J-18808-Ljbffr
New York, NY, US
Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.
Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
We’re seeking a strategic and data-driven Senior Manager of Retention to lead our Email, SMS, and Consumer Lifecycle Marketing efforts. This role is pivotal in driving customer engagement, loyalty, and lifetime value through personalized, timely, and relevant communications across owned channels.
This role will own the end-to-end strategy and execution of lifecycle programs, working cross-functionally with Creative, Product, Analytics, and Marketing teams to deliver best-in-class retention experiences.
The successful individual will leverage their proficiency in Retention marketing to:
Develop and lead the overall retention strategy across Email, SMS, and other owned channels.
Design and optimize lifecycle journeys including onboarding, win‑back, reactivation, and loyalty programs.
Own segmentation strategies to deliver personalized messaging based on behavioral, transactional, and demographic data.
Oversee campaign planning, calendar management, and execution for Email and SMS.
Partner with creative and content teams to ensure messaging aligns with brand voice and drives engagement.
Manage A/B testing and experimentation to continuously improve performance.
Analytics & Optimization
Define KPIs and reporting frameworks to measure campaign effectiveness and customer retention.
Analyze performance data to uncover insights and inform future strategies.
Collaborate with Analytics teams to build predictive models and customer scoring.
Cross‑Functional Collaboration
Work closely with Product, Buying, Digital, and Customer Experience teams to ensure seamless customer journeys.
Partner with Acquisition and Brand teams to ensure consistent messaging across the funnel.
Manage relationships with ESPs, SMS platforms, and other Martech vendors.
Stay current on industry trends and emerging technologies to drive innovation.
Team Management
Direct development plan and provide oversight of 3x team members (2x Associates & 1x Coordinator).
The accomplished individual will possess:
6+ years of experience in a digital marketing role, experience in email marketing required. An equivalent combination of work experience and education will be considered.
Experience with a large scale ESP is required; SFMC experience preferred.
Understanding of email fundamentals: CAN‑SPAM, segmentation, list/data extension management, KPIs, etc.
Experience in HTML/CSS/AMPscript preferred.
Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.).
An outstanding professional will have:
Strong analytical and project management skills.
Detail oriented with focus on delivering results.
Self‑starter, takes initiative, with the ability to juggle multiple priorities.
Ability to partner with multiple cross‑functional teams.
Excellent oral and written communication skills.
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
BASE PAY RANGE
$115,000.00
TO
$138,000.00
Annually
Nearest Major Market:
Manhattan Nearest Secondary Market:
New York City Job Segment:
Marketing Manager, Web Design, Marketing, Creative
#J-18808-Ljbffr